Multi-Channel Marketer Apprenticeship - Level 3 - Birmingham

Contract Type: Fixed Term Contract

Location: Birmingham

Salary: £21,840

An apprenticeship at the BBC gives you the opportunity to kick-start your career in a job you’ll love. We’re the industry leaders in early careers and are committed to your skills and talent development. As one of the world’s most creative and technologically advanced organisations for the last 100 years, an apprenticeship at the BBC means the opportunity to learn from the most respected and experienced professionals in the business. 

Multi-channel marketers design, build and implement campaigns across a variety of platforms to drive audience engagement. This role will be working in the Children’s & Education Marketing team. This team work tirelessly to build strategies and develop campaigns to bring the youngest audiences (and their parents) into the BBC.

The ideal candidates are passionate about social media and digital content, are proactive, organised and are eager to learn and grow within a Marketing field – we’re committed to your development and are going to love to see you grow. 

You’ve got to be interested now, right? 
MAIN RESPONSIBILITIES
 

What will you be doing on the apprenticeship?

As a Multi-Channel Marketer Apprentice you’ll be asked to:

• Manage and operate integrated campaigns across online and offline channels
• Use research data to inform marketing decisions, targeting, planning and delivery
• Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms and offline platforms
• Use data analysis to support content planning based on events, cultural moments, and BBC priorities
• Create impactful content using principles of design and copywriting for online and offline mediums
   

What will you be studying?

You’ll study for your industry recognised apprenticeship qualification, learning both on and off the job. The curriculum will take you through several core modules, including marketing fundamentals, analysis, planning & strategy, campaign management, content & communication, and analysis & evaluation. The learning for this course is delivered online. 

For more information on this apprenticeship standard, you will be studying please visit here. 

Where could the role take you?

The apprenticeship will provide an insight into the fundamentals of Marketing with hands-on experience in a range of departments, maximising exposure to various functions within the organisation. On successful completion of your apprenticeship, you will be able to look for permanent entry level marketing job opportunities inside or outside the BBC. 

This scheme starts in September 2025, and you will be on a fixed term contract which means your contract is for the duration of the apprenticeship only.  The duration of this scheme is 18 months. 

ARE YOU THE RIGHT CANDIDATE?

We’re interested in your passion for working at the BBC and your enthusiasm for delivering world-class content and operational excellence to our audiences. We look for positive people who live our values and ensure our culture remains inclusive and full of opportunities. We’re not focused on your qualifications; instead, we look for potential and offer you the opportunity to apply your transferable strengths and experience to work in different ways.  

Throughout the selection process, we’ll be looking for evidence of how you demonstrate each of the BBC’s values and behaviours. Our values guide everything we do. They define what you can expect from the BBC and what the BBC expects from you. Find out more about our values here.

Great Multi-Channel Marketer Apprentices are those who can demonstrate they: 

• Can problem solve with a keen interest in media platforms and TV
• Have basic knowledge of the social media landscape
• Are eager to learn and grow in a dynamic environment
• Can work as part of a team
• Have brilliant organisational skills and are great at problem-solving  
• Can manage multiple deadlines and demands on time
   

This scheme is aimed at non-graduates. If you have a degree and you’re interested in graduate roles at the BBC, we recommend applying for jobs at careers.bbc.co.uk or having a look at our other apprenticeship schemes.

To be eligible for an apprenticeship at the BBC, you must:  

• Be aged 18 or over when the apprenticeship starts in September 2025
• By the start of the apprenticeship in September 2025, have lived in the UK or European Economic Area (EEA) for a minimum of 3 years.
• Be eligible to work in the UK full time for the duration of the apprenticeship contract.
• Not currently taking part in an apprenticeship scheme supported by the BBC or another organisation. 
   

To apply for this scheme, you must also:

• Have achieved Maths and English GCSE at Grade 4/C or above or National 5 (Scotland) at C or equivalent qualification.  If you have not achieved English and Maths at Level 2 by the start of your apprenticeship you will be required to achieve this, before the end of your apprenticeship when you take your end-point assessment.
• Not already have  a  Marketing qualification at level 3 or higher. 

WHAT YOU GET
 

During your Apprenticeship:

• A starting salary of £21,840
• Industry-leading training through the BBC Academy and our learning providers (this may involve travel to locations across the UK)
• A dedicated Team Manager and Scheme Specialist to help with your development
• Training and Mentoring by industry professionals 
• A 35-hour working week, 25 days of annual leave and a defined pension scheme. Plus discounted dental, health care, gym and much more
   

Towards the end of your apprenticeship:

• An industry recognised qualification
• Lots of experience to help you seek out new challenges and work opportunities within the BBC and wider industry
• Employability and networking training to help you secure your next role

NEXT STEPS

Don’t leave yourself thinking ‘what if?’ — this is your chance to be part of something special. Think you’re the right candidate? Click on ‘Apply Now’!  

Once you’ve set up your candidate profile, you just need to complete the questions in the job specific information section on the application. We don’t require you to upload a CV or Cover Letter. We are looking for your potential to bring difference to the BBC.  

If you’re eligible for the scheme, you will receive more information about the stages of the process and what to expect.  A general overview of the application process can be found here. 

This advert is for roles in Birmingham based office locations. Please note that you must live a commutable distance from the BBC location to which you are applying for this apprenticeship. This scheme (MCM25) is also being offered in other locations, please see the corresponding adverts if you wish to apply for these locations. Please only apply to one location.  

Apprentices starting at BBC from September 2025 will be placed on a ‘Fixed Term’ contract. This means your contract is for the duration of your apprenticeship only. The BBC is committed to investing in new talent and as you approach the end of your apprenticeship, we will work with you to support you and offer you employability and networking training to help you secure your next role – this might be a job here at the BBC, or somewhere in the wider media industry. 

Applications for this role/scheme are due to close on 06/01/2025.
ABOUT THE BBC
 

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential. 

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.  

To find out more about Diversity and Inclusion at the BBC, please click here. 

Support with your application

Our ambition is that the BBC is for everyone and should include everyone. We are proud to be a Level 2 Disability Confident Employer and committed to removing disability-related barriers.  

We take inclusivity seriously and want to ensure all candidates who are disabled or have long-term health conditions receive the support and adjustments they need. If you require reasonable adjustments for the application process or have access needs, you’d like to let us know about, please contact us here and we’d be happy to have a conversation in confidence to discuss how we can support you through the process. The job requisition ID for this role is 20380. 

A LITTLE BIT ABOUT THE PLACEMENT
 

The Outreach and Pre-employment team’s goal is to find diverse talent from all backgrounds and support them in choosing the BBC as their future career destination. We design and deliver a vast range of outreach activity across all ages and demographics and we work especially hard to attract underrepresented and disadvantaged people who would not necessarily think positively about applying to the BBC. We work with schools, universities, community groups, charities and a broad selection of partners in the early careers arena to seek and share new, as well as tried and tested, ways to ensure the message that the ‘BBC is for everyone’ reaches each and every person in the UK – not just in the content we deliver, but also in the opportunities we offer.