Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as an iGaming SEO Specialist, optimising and growing web assets for the UK and US markets.
- Company: Be part of a fast-growing company in the exciting iGaming industry based in Stoke-On-Trent.
- Benefits: Enjoy hybrid working with office visits just once every 2-3 weeks and competitive perks.
- Why this job: Dive into a dynamic role where your skills can shine and make a real impact in the iGaming sector.
- Qualifications: Proven iGaming SEO experience, strong technical skills, and familiarity with analytics tools are essential.
- Other info: Ideal for those passionate about SEO and eager to work in a vibrant, competitive environment.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client. The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.
The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets. The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors. The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content. The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.
Responsibilities:- Track, report and analyse website performance of ongoing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
- Manage projects utilising internal and external resources
- Proven iGaming SEO experience (Sports)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS, Majestic SEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
- Experience working in highly competitive SERPs
- Execution of personal projects in the SEO space
iGaming SEO Specialist employer: MFK Recruitment
Contact Detail:
MFK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land iGaming SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in iGaming SEO. Follow industry blogs, forums, and social media channels to stay updated on changes in search engine algorithms and best practices specific to the sports betting sector.
✨Tip Number 2
Network with professionals in the iGaming industry. Attend relevant webinars, conferences, or local meetups to connect with others in the field. This can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Showcase your technical skills by working on personal projects or contributing to open-source SEO tools. This hands-on experience will not only enhance your understanding but also demonstrate your passion and expertise to potential employers.
✨Tip Number 4
Prepare to discuss your previous successes in optimising websites for SEO. Be ready to share specific examples of how you've improved rankings, increased traffic, or enhanced user engagement in past roles, particularly within the iGaming sector.
We think you need these skills to ace iGaming SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience in iGaming SEO. Include relevant keywords from the job description, such as 'performance marketing', 'website analytics tools', and 'SEO best practices' to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the iGaming industry and your technical skills in SEO. Mention any personal projects or experiences that demonstrate your ability to optimise websites effectively.
Showcase Relevant Experience: In your application, emphasise your proven experience in iGaming SEO, particularly in sports betting. Provide examples of successful campaigns you've managed and the results achieved to illustrate your capabilities.
Highlight Technical Skills: Clearly outline your technical skills related to SEO, including your knowledge of HTML, CSS, and JavaScript. Mention your familiarity with tools like Google Analytics and AHREFS, as these are crucial for the role.
How to prepare for a job interview at MFK Recruitment
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming industry during the interview. Discuss recent trends, challenges, and opportunities in sports betting SEO to show that you're not just familiar with SEO but also passionate about the niche.
✨Prepare for Technical Questions
Expect questions related to technical SEO, including on-page and off-page factors. Brush up on your knowledge of HTML, CSS, and JavaScript, as well as tools like Google Analytics and AHREFS, to confidently answer any technical queries.
✨Discuss Your Campaign Management Experience
Be ready to talk about your experience managing SEO campaigns. Highlight specific examples where you tracked performance, managed budgets, and optimised content. This will showcase your organisational skills and ability to execute strategies effectively.
✨Demonstrate Your Analytical Skills
Since the role involves analysing website performance, prepare to discuss how you've used analytics tools in the past. Share insights from previous projects and how your analysis led to actionable recommendations that improved SERP positions.
