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- Tasks: Create engaging content for luxury travel marketing across digital and print platforms.
- Company: Join Crystal, part of A&K Travel Group, a leader in luxury travel experiences.
- Benefits: Enjoy competitive salary, annual bonuses, and 25 days leave plus discounts on travel and gym memberships.
- Why this job: Be part of a creative team that inspires global travel while collaborating with colleagues worldwide.
- Qualifications: Excellent writing and editing skills with a passion for travel and understanding of SEO.
- Other info: Hybrid work model with regular social events and opportunities for professional growth.
The predicted salary is between 30000 - 42000 £ per year.
As the Copywriter at Crystal, part of the A&K Travel Group (AKTG), you will play a pivotal role in crafting engaging and compelling content for the Crystal website and digital and print marketing campaigns for the luxury travel market. We are seeking an excellent writer and editor with a deep understanding of the industry, global travel trends, and a passion for creating content that aligns with the high values of our brand.
Requirements
- You will write brilliant, lively, and high-quality copy at pace for consumer and trade audiences that speaks in the brand’s tone of voice and will inspire people to travel with Crystal.
- You’ll use your flair and accuracy for a wide variety of tasks, from writing marketing emails to web pages, and subjects as diverse as the latest offers, descriptions of ports, and voyage itineraries.
- You will edit and update high-quality travel content for the Crystal website and digital and print marketing campaigns, applying an understanding of SEO where appropriate. As well as writing, you’ll need to be able to edit and cast a sub’s eye over work by colleagues and freelance contributors and help maintain the quality of content, keeping everything on brand, while meeting tight deadlines.
- You will support Crystal’s Senior Editor and Marketing Editor by attending meetings and helping us gather all the information we need from the wider Crystal team to ensure a smooth flow of work. You’ll also contribute to creative discussions.
- You will collaborate effectively with global AKTG teams. Our team is spread across the world, from Miami to Monaco, so you’ll be involved in attending regular online meetings and assisting with efficient liaison across continents and time zones to help us keep on deadline.
- You will monitor travel and cultural trends to support relevant campaigns that capture the zeitgeist.
Benefits
- Competitive salary plus annual bonus plan
- Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service
- 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days
- Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)
- Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
- Life Assurance (4x salary paid out as a tax-free sum)
- Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week
- Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender
- Employee Assistance Program – includes access to wellbeing resources and counselling
- £1,000 Recruitment Referral Bonus
- Cycle to work scheme
- Season Ticket Loans
- Regular Social Events
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Copywriter employer: Crystal Cruises
Contact Detail:
Crystal Cruises Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarize yourself with the luxury travel market and current global travel trends. This knowledge will not only help you in interviews but also allow you to create content that resonates with Crystal's audience.
✨Tip Number 2
Showcase your writing versatility by preparing samples that reflect different tones and styles, especially those that align with Crystal's brand voice. This will demonstrate your ability to adapt and engage various audiences.
✨Tip Number 3
Highlight any experience you have with SEO and digital marketing. Being able to discuss how you can optimize content for search engines will set you apart as a candidate who understands the digital landscape.
✨Tip Number 4
Prepare to discuss your collaborative skills and experiences in remote work settings. Given the global nature of the team, showing that you can effectively communicate and work across time zones will be crucial.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, immerse yourself in Crystal's brand voice. Read their website and marketing materials to get a feel for their tone and style. This will help you tailor your writing to align with their expectations.
Showcase Your Writing Skills: Include samples of your best writing in your application. Highlight pieces that demonstrate your ability to create engaging content for both consumer and trade audiences, as well as your experience with diverse topics related to travel.
Highlight SEO Knowledge: Since the role involves editing and updating content with an understanding of SEO, make sure to mention any relevant experience you have with SEO best practices. This could include specific tools you've used or successful campaigns you've contributed to.
Emphasize Collaboration Experience: Given the global nature of the team, it's important to showcase your ability to collaborate effectively across different time zones. Mention any previous experiences where you worked with remote teams or participated in online meetings to highlight your adaptability.
How to prepare for a job interview at Crystal Cruises
✨Showcase Your Writing Skills
Prepare samples of your best writing that demonstrate your ability to create engaging and high-quality content. Tailor these samples to reflect the luxury travel market, as this will resonate with the interviewers at Crystal.
✨Understand the Brand's Tone of Voice
Familiarize yourself with Crystal's brand voice and values. During the interview, be ready to discuss how you can align your writing style with their tone and inspire potential travelers through your content.
✨Demonstrate SEO Knowledge
Since the role involves editing and updating content with an understanding of SEO, be prepared to discuss your experience with SEO best practices. Share examples of how you've successfully optimized content in the past.
✨Be Ready for Collaborative Discussions
Highlight your experience working in teams and collaborating across different time zones. Discuss how you can contribute to creative discussions and support the Senior Editor and Marketing Editor effectively.
