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- Tasks: Lead strategic marketing plans to boost growth for UK brands and products.
- Company: Join a dynamic team focused on innovative consumer packaged goods.
- Benefits: Enjoy opportunities for professional development and impactful leadership roles.
- Why this job: Be a key player in shaping brand strategies and driving market success.
- Qualifications: Degree in Marketing or related field; strong experience in consumer goods required.
- Other info: This role offers a chance to influence the future of marketing in the UK.
The predicted salary is between 43200 - 72000 £ per year.
Reporting to the VP EMEA Marketing and an active member of the Marketing Leadership Team, this role is responsible for the direction, development, and execution of strategic plans to maximise profitable growth for the UK market and its brand portfolio. Together with the UK Leadership team, this role is tasked to deliver sales, volume, and profitability goals, and is responsible for leading portfolio strategy, brand strategy, category vision, advertising & media strategy, creative development, consumer & trade promotion, as well as developing pack and product innovation, against a clear growth roadmap. This role is also a key people leader, accountable for the development, engagement & management of team members in the market and contributing to the overall succession planning for EMEA Marketing.
MAIN RESPONSIBILITIES
- Drive the P&L and budgets of UK market brands & product groups to plan, managing risks and opportunities.
- Develop comprehensive Brand, Category and Business growth strategies through annual brand plans that drive profitable share growth and present to divisional leadership; develop and lead transformational business change projects as required.
- Lead team to identify the consumer growth target(s). Use insights to develop breakthrough ideas that deliver the defined initiative business objective and delight our target consumer.
- Monitor execution & forecasting of plans and ensure course corrections in place as needed. Lead team through analysis of consumption performance for MKC, the category and competition to identify problems to solve and future opportunities.
- Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & external resources including advertising agencies.
- Key strategic role in developing and delivering the growth agenda including product renovation and innovation, advertising and activation plans, and portfolio strategy. Coordinates implementation of strategy to execution across markets.
- Influence trajectory of the Marketing Department and UK Business as a core member of the Marketing & UK Leadership Teams.
- Develop and engage the team including coaching & long-term succession planning.
CANDIDATE PROFILE
- Strong learning agility, supported by Degree qualification ideally Marketing or a related discipline.
- Strong Industry experience with relevant skills & results delivery in consumer packaged goods.
- People Leadership with track record of developing, building and engaging effective teams.
- Strong leadership in strategic thinking, communication and influencing in matrixed organizations.
- Strong analytical and change leadership experience with ability to manage multiple projects.
- Expert level in functional / technical marketing skills – especially Brand & Communications including digital marketing experience, Activation & Promotion, New product development & P&L management.
- Demonstrated ability to translate consumer insight to sellable product concepts.
- Strong interpersonal & collaboration skills supported through exposure to key areas including Sales, Finance and Supply Chain, as well as external agency management.
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MARKETING DIRECTOR UK employer: McCormick & Company, Incorporated
Contact Detail:
McCormick & Company, Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MARKETING DIRECTOR UK
✨Tip Number 1
Make sure to showcase your leadership skills during the interview. Prepare examples of how you've successfully led teams in the past, especially in a marketing context. Highlight your experience in developing and engaging team members, as this is crucial for the role.
✨Tip Number 2
Familiarize yourself with the latest trends in consumer packaged goods and digital marketing. Being able to discuss current market dynamics and how they impact brand strategy will demonstrate your industry knowledge and strategic thinking capabilities.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive product innovation and marketing strategies. This will show your ability to translate insights into actionable plans that align with business objectives.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in the UK market. Engaging with them can provide valuable insights and potentially lead to referrals, which can significantly enhance your chances of landing the job.
We think you need these skills to ace MARKETING DIRECTOR UK
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, particularly in consumer packaged goods. Emphasize your leadership roles and any successful projects that demonstrate your ability to drive growth and manage teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership skills. Use specific examples from your past experiences to illustrate how you can contribute to the company's growth agenda and team development.
Highlight Analytical Skills: Make sure to emphasize your analytical abilities in your application. Discuss how you've used data to inform marketing strategies and decision-making in previous roles, as this is crucial for the position.
How to prepare for a job interview at McCormick & Company, Incorporated
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing strategic marketing plans. Highlight specific examples where your strategies led to profitable growth, especially in the consumer packaged goods sector.
✨Demonstrate Leadership Skills
Be ready to share instances where you successfully led a team. Discuss how you developed, engaged, and managed team members, and emphasize your approach to succession planning within the marketing domain.
✨Highlight Analytical Expertise
Discuss your experience with data analysis and how you've used insights to drive marketing decisions. Be prepared to explain how you've identified market opportunities and addressed challenges through analytical thinking.
✨Communicate Cross-Functional Collaboration
Illustrate your ability to work with various departments such as sales, finance, and product development. Share examples of successful collaborations that resulted in effective marketing campaigns or product innovations.
