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- Tasks: Craft engaging copy for marketing campaigns and customer touchpoints.
- Company: Join British Airways, a pioneering airline connecting Britain with the world for over 100 years.
- Benefits: Enjoy a collaborative environment with tools and training to excel in your creative career.
- Why this job: Make an impact through storytelling while working in a dynamic and innovative team.
- Qualifications: Proven copywriting experience with a strong portfolio; teamwork and multitasking skills are essential.
- Other info: Familiarity with Adobe Workfront is a plus.
The predicted salary is between 28800 - 43200 £ per year.
A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
Are you a creative storyteller with a passion for brand communication? We’re looking for a talented Copywriter to bring our vision to life through compelling and impactful copy.
About the Role:
As a Copywriter, you will support the Creative Studio, crafting copy that defines and elevates our brand across multiple internal and external touchpoints. From marketing campaigns and storyboards to manifestos and customer-facing touchpoints, your work will help shape how we communicate with the world.
What You’ll Do:
- Write clear, engaging copy aligned with our brand’s tone of voice for both digital and print channels within a dynamic and fast-paced portfolio.
- Collaborate with internal teams and external agency partners, including working directly with stakeholders, the wider copywriting community at British Airways, and creatives to deliver impactful content.
- Lead concept ideation for high-level briefs, contributing to ATL/BTL campaigns.
- Act as a champion for consistency, accessibility, and quality in all copy deliverables. Manage quality control processes, ensuring alignment with brand principles and guidelines.
What We’re Looking For:
- A passionate, detail-oriented creative with a can-do attitude.
- Proven experience in producing exceptional copy, supported by a strong portfolio.
- Expertise in accessibility standards and copy principles.
- Strong stakeholder management and teamwork skills, with the ability to multitask in a dynamic environment.
- Proficiency in Adobe Workfront is desirable.
Why Join Us?
Be part of a team that thrives on collaboration, innovation, and storytelling excellence. You’ll have the tools, training, and support needed to excel in a fast-paced, creative environment where your work directly impacts brand metrics and audience engagement.
Ready to Make an Impact?
If you’re passionate about storytelling and ready to take your copywriting career to the next level, we’d love to hear from you!
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Copywriter 12 month fixed term A career without limits employer: Theinsideout
Contact Detail:
Theinsideout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter 12 month fixed term A career without limits
✨Tip Number 1
Familiarize yourself with British Airways' brand voice and tone. Dive into their marketing materials, social media, and website to understand how they communicate. This will help you align your copywriting style with their expectations.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio that highlights your best work. Include examples that demonstrate your ability to create engaging copy for both digital and print channels, as well as any collaborative projects you've been part of.
✨Tip Number 3
Network with current or former employees of British Airways, especially those in creative roles. They can provide valuable insights into the company culture and the specific qualities they look for in a Copywriter.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach high-level briefs and concept ideation. Be ready to discuss your process and share ideas on how you could contribute to their marketing campaigns.
We think you need these skills to ace Copywriter 12 month fixed term A career without limits
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, immerse yourself in British Airways' brand voice. Read their marketing materials and social media posts to get a feel for their tone and style. This will help you align your writing with their expectations.
Showcase Your Portfolio: Include a link to your portfolio that highlights your best copywriting work. Make sure it showcases a variety of styles and formats, demonstrating your versatility and ability to engage different audiences.
Tailor Your Cover Letter: Craft a compelling cover letter that not only outlines your experience but also reflects your passion for storytelling and brand communication. Use specific examples from your past work that relate to the role and the company’s mission.
Highlight Collaboration Skills: Since the role involves working with internal teams and external partners, emphasize your teamwork and stakeholder management skills in your application. Provide examples of successful collaborations that led to impactful content.
How to prepare for a job interview at Theinsideout
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Be prepared to discuss the thought process behind each piece and how it aligns with brand communication.
✨Understand the Brand Voice
Familiarize yourself with British Airways' tone of voice and brand values. During the interview, demonstrate how you can adapt your writing style to fit their unique identity and connect with their audience.
✨Prepare for Collaboration Questions
Since teamwork is crucial for this role, be ready to share examples of how you've successfully collaborated with internal teams or external partners in the past. Highlight your communication skills and ability to manage stakeholder expectations.
✨Emphasize Attention to Detail
As a Copywriter, quality control is key. Be prepared to discuss your approach to ensuring consistency and accessibility in your work. Share any experiences where your attention to detail made a significant impact on a project.
