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- Tasks: Drive occupancy and revenue for our care home through community engagement and relationship building.
- Company: Join a privately owned Care Home Group dedicated to quality care and community integration.
- Benefits: Enjoy competitive pay, commission opportunities, and the chance to make a real impact.
- Why this job: Be a key player in enhancing community ties while developing your sales and marketing skills.
- Qualifications: Experience in sales, marketing, or a clinical background in care homes is preferred.
- Other info: Earn £200 in John Lewis Vouchers for successful referrals!
The predicted salary is between 36000 - 60000 £ per year.
Business Development Manager – Private Care Home
Location: Barnet and Potters Bar, London
Compensation: Competitive base plus commission
Our privately owned Care Home Group requires an experienced Sales, Marketing, and Business Professional whose role is to ensure their 85-bed home meets its occupancy and revenue targets. This will be achieved through regular liaison with local hospitals and relevant stakeholders while promoting and integrating the home within the local community and developing strong community links to generate new leads. Relationship building with both community and professional contacts, in addition to consultative sales skills in enquiry management, are core attributes required for success in this position. A clinical background would be very beneficial.
Responsibilities:
- Ensure all sales and marketing processes are followed as detailed in the company’s sales and marketing guide.
- The Business Development Manager must ensure that they quickly develop and then maintain a strong knowledge of the care home industry.
- In conjunction with the Home Manager, act as a public figurehead for the development of new business and determine the range of services to be sold.
- Carry out regular “walk-abouts” of the home on a daily basis.
Marketing and Developing Community Relationships:
- Generate sufficient private enquiry leads to keep the home at the desired private occupancy level (and overall occupancy level).
- Cement the home’s place at the heart of the community.
- Both of these objectives are achieved by:
- Devising and executing the quarterly and annual marketing plan, which will include the staging of regular community sales-driven events and gaining extensive local press coverage.
- Working with the Support Office team to produce advertising collateral when required.
- Ensuring the home’s website is up to date at all times.
- Maintaining and developing strong relationships with community groups (including schools, charities, and businesses).
- Owning and utilising the Key Contacts List to drive referrals.
About You:
Ideally, you will come from a clinical background or a Care Home sales role. A Sales & Marketing background in social care is preferred.
Compass Corporate Services is a division of Compass Holding Group and is acting as a Recruitment Consultancy for this permanent vacancy; we offer £200 worth of John Lewis Vouchers for each successful recommendation.
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Business Development Manager - Private Care Home employer: Compass Associates
Contact Detail:
Compass Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Private Care Home
✨Tip Number 1
Familiarize yourself with the local healthcare landscape. Understanding the key hospitals and community organizations in Barnet and Potters Bar will help you build relationships and generate leads more effectively.
✨Tip Number 2
Attend local community events and networking opportunities. This will not only help you promote the care home but also allow you to connect with potential referral sources and establish your presence in the community.
✨Tip Number 3
Develop a strong understanding of the care home industry trends. Being knowledgeable about current challenges and opportunities will position you as a credible resource for stakeholders and enhance your consultative sales approach.
✨Tip Number 4
Utilize social media platforms to engage with the community. Regularly share updates about the care home, success stories, and upcoming events to keep the community informed and interested in your services.
We think you need these skills to ace Business Development Manager - Private Care Home
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Business Development Manager position. Understand the key responsibilities and required skills, especially the importance of relationship building and community engagement.
Tailor Your CV: Customize your CV to highlight relevant experience in sales, marketing, and business development within the care home or healthcare sector. Emphasize any clinical background or experience in community relations that aligns with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the care home industry. Mention specific examples of how you've successfully generated leads or built community relationships in previous roles.
Highlight Your Skills: In your application, make sure to emphasize your consultative sales skills and any experience you have with marketing plans or community events. This will demonstrate your ability to meet the occupancy and revenue targets outlined in the job description.
How to prepare for a job interview at Compass Associates
✨Know Your Market
Familiarize yourself with the care home industry, especially in the Barnet and Potters Bar area. Understand the local competition, community needs, and how your potential employer fits into this landscape.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Highlight your consultative sales skills and how you've managed inquiries to convert leads into occupancy.
✨Demonstrate Community Engagement
Be ready to discuss strategies for engaging with the local community. Think about events you could organize or partnerships you could form to enhance the care home's visibility and reputation.
✨Highlight Relevant Experience
If you have a clinical background or experience in care home sales, make sure to emphasize this during the interview. Discuss how this experience can benefit the role and contribute to achieving occupancy and revenue targets.
