Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative CRM strategies and execute multi-channel campaigns to boost customer engagement.
- Company: Join a fast-paced SME Performance Marketing business near Milton Keynes.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and free onsite parking.
- Why this job: Shape impactful CRM strategies in a dynamic environment while driving customer retention and conversion.
- Qualifications: Experience in CRM roles, strong analytical skills, and familiarity with Hubspot or Acoustic required.
- Other info: Work 3 days a week onsite and collaborate with a creative team.
The predicted salary is between 39000 - 46000 £ per year.
Senior CRM Manager
Location: Milton Keynes (Hybrid – 3 days a week onsite)
Salary: 45-55k plus bonuses + benefits
Are you an experienced CRM expert with a passion for driving customer engagement and performance?
Our client is a fast-paced SME Performance Marketing business based near Milton Keynes. They have an excellent opportunity for a Senior CRM Manager in their team, where you\’ll have the opportunity to shape and lead innovative CRM strategies.
Role Overview:
As a Senior CRM Manager, you will be responsible for creating and executing multi-channel CRM strategies designed to drive customer engagement, retention, and conversion. Your expertise will be pivotal in optimising workflows, resolving issues, and enhancing campaign effectiveness.
Key Responsibilities:
- Campaign Strategy & Execution: Plan, develop, and launch end-to-end multi-channel CRM campaigns (email, push notifications, onsite/app messaging, SMS, etc.) that effectively engage, convert, and retain customers.
- Data-Driven Insights: Analyse customer data to personalise messaging, segment audiences, and refine CRM strategies to achieve better engagement and results.
- Proactive Innovation: Stay ahead of trends in the industry and monitor customer needs to drive the creation of new campaigns and communication strategies.
- Performance Tracking & Optimisation: Monitor and analyse CRM campaign performance, focusing on open rates, conversion rates, and revenue impact, while continuously optimising to maximise results.
- Creative Testing & Experimentation: Experiment with new channels, ideas, and content to engage customers more effectively, enhance customer lifetime value, and reduce churn.
Skills / Experience:
- Experience within a similar CRM Exec / Manager role to Senior level.
- Experience of working with multiple CRMs ideally either Hubspot or Acoustic.
- Track record of driving revenue and value through CRM campaigns and have a keen ability to identify customer needs and deliver compelling offers.
- Possess strong analytical skills and can use data to refine and optimise CRM campaign performance.
- Collaborative Mindset.
- Experience delivering campaigns that drive customer engagement and revenue growth.
- Able to drive / have own car and happy to be in the office 3 days a week (Free parking onsite).
Contact David Southwood – CPS Group
By applying to this advert you are giving CPS Group (UK) Ltd authority to hold and process your data for this specific role and any other roles we may deem suitable to you over time. We will not pass your data to any third party without your verbal or written permission to do so. All incoming and outgoing calls are recorded for training and compliance purposes. CPS Group (UK) Ltd is acting as an Employment Agency in relation to this vacancy. #J-18808-Ljbffr
Senior CRM Manager employer: CPS Group (UK) Limited
Contact Detail:
CPS Group (UK) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM strategies and tools, especially Hubspot and Acoustic. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Prepare specific examples of successful multi-channel campaigns you've managed in the past. Highlight how you used data-driven insights to optimize these campaigns, as this aligns perfectly with the responsibilities of the Senior CRM Manager role.
✨Tip Number 3
Showcase your collaborative mindset by discussing experiences where you worked cross-functionally with other teams. This will illustrate your ability to drive customer engagement and revenue growth through teamwork.
✨Tip Number 4
Be ready to discuss how you track and analyze campaign performance metrics. Understanding key performance indicators like open rates and conversion rates will be crucial in demonstrating your analytical skills during the interview.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, particularly with multi-channel campaigns. Use specific examples that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the responsibilities outlined in the job description. Mention your experience with Hubspot or Acoustic, and how you've successfully driven revenue through CRM strategies.
Showcase Analytical Skills: Emphasize your analytical skills in both your CV and cover letter. Provide examples of how you've used data to optimize CRM campaigns and improve performance metrics like open rates and conversion rates.
Highlight Collaborative Experience: Since the role requires a collaborative mindset, include examples of past teamwork in your application. Describe how you’ve worked with cross-functional teams to deliver successful CRM campaigns.
How to prepare for a job interview at CPS Group (UK) Limited
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM management. Highlight specific campaigns you've executed, the tools you've used (like Hubspot or Acoustic), and the results you've achieved. This will demonstrate your capability to drive customer engagement and performance.
✨Data-Driven Approach
Since the role emphasizes data analysis, come equipped with examples of how you've used data to inform your CRM strategies. Discuss how you segment audiences and personalize messaging based on insights from customer data.
✨Innovative Mindset
The company values proactive innovation, so be ready to share ideas on new trends in CRM. Discuss any creative testing or experimentation you've conducted in past roles that led to successful outcomes.
✨Collaboration is Key
Emphasize your collaborative mindset by sharing experiences where you've worked with cross-functional teams. Highlight how teamwork has contributed to the success of your CRM campaigns and overall business goals.
