Senior Art Director - AXON - Creative Marketing

Senior Account Director

Team – Creative Marketing

Location – London Office – Hybrid

Summary:

Creative Marketing at AXON is all about doing the right thing. We believe that’s about honest consultation with clients, so we act in their interests but not always according to their brief. Insightful consideration to unlock more value. And pushing creativity upstream to give it more clout. All this gives us confidence in what we deliver, and builds confidence in us.

As an Art Director at AXON, you’ll be responsible for conceptual and design solutions to meet marketing strategies from concept to completion. The Art Director will be someone who can lead and inspire award-winning creative thinking, maintaining and setting new standards for the agency. You’ll work within an integrated team to make sure briefs are killer. You’ll help them see the opportunity in every piece of work that comes in, large or small – making sure experiences, campaigns and all work are outstanding. Additionally, you will also work closely with medical and copywriting to develop and oversee campaigns that are coherent, cohesive, and impactful. To be chosen for this role, you’ll need to be an expert in design and art direction within the healthcare sector and someone who provokes the thinking, and the briefs, to bring out the best in the wider team. You’ll be an influential creative voice in the agency, championing great work and setting the bar to which we all strive. We are also looking for someone who has amazing client-facing skills, someone who can help us with new business opportunities and ultimately help us achieve our planned growth goals for the future.

You will have a proactive and perceptive approach to internal and external relationships and be able to demonstrate diplomacy, enthusiasm and honesty at all times. Our goal is to hire people who want to build strong team dynamics based on openness and mutual respect, and a drive to do the best work of your career.

This is very much a hands-on role with responsibility for a range of accounts. We have no doubt that it will be challenging at times, but the right candidate will enjoy rising to the challenge. You’ll also benefit from a vibrant and sociable work environment and a strong feeling of camaraderie. Teamwork and collaboration are at the heart of our business offering and you’ll notice how well we all work together if you come in to see us for an interview. There are tight deadlines, fast-moving projects and clients who only demand the best from us – but if you’re the sort of person who thrives in this type of environment then we’d love to hear from you.

Key Responsibilities:

1. Creativity: The Art Director will work to elevate the standard, value, appreciation and reputation of creativity.
2. Deploy your knowledge of marketing concepts, practices and marketing/brand platforms to award-winning effect.
3. Invest in understanding and harnessing the strategy to produce a breadth of fresh, persuasive creative ideas, across media, from concept to completion.
4. Evaluate work without imposing your own style, ensuring quality and high levels of craft at all times.
5. Be sought out by your colleagues as a source of ideas and inspiration as well as someone who can troubleshoot complex ideas.
6. Generate original creative concepts which sometimes advertise products/services, and other times educate healthcare professionals, or engage patients.
7. Direct photography shoots, create storyboards to aid video production, design across all platforms, producing unique, creative design solutions.
8. Maintain brand consistency throughout all design projects.
9. Find innovative and creative solutions to surprise and delight, beyond the project’s requirements.

Accountability:

1. The Art Director will work independently and/or in collaboration with writers, designers and creative leads to accurately produce work aligned to the client brief that meets or exceeds client expectations.
2. Lead and support teams to deliver creative work that meets the brief.
3. Provide critique and clear direction to deliver the best creative output.
4. Take responsibility for your personal development, regularly looking for other ways to learn and grow professionally by maximizing exposure to new opportunities, making the most of training and requesting training as required.
5. Understand the purpose and role of communications in the wider therapy area and commercial landscape.
6. Effectively lead projects from a creative perspective by working with and through others to achieve goals and deliver results.
7. Guide junior colleagues, directing projects, motivating, reviewing work, and giving and receiving task-related feedback in a productive manner.

Client & Team:

1. The Art Director will serve as day-to-day contact for teams on creative, conceptual and visual aspects of their assigned accounts.
2. Build effective relationships with client partners, external suppliers, and AXON stakeholders to help develop high-quality content.
3. Establish and maintain excellent working relationships within and across departments, attending and proactively contributing to briefing/internal discussions.
4. Proactively address and manage any conflicts that arise.
5. Work with relevant project teams to help develop project proposals and input on budgets and timelines.
6. Understand and familiarize themselves on innovations inside and outside of our industry, with demonstrated ability to advise clients and teams of the applicability to our work.
7. Maintain a working knowledge of pharmaceutical industry standards and compliance.

Project Management:

1. The Art Director will have detailed knowledge of the project delivery pathways and be able to advise junior colleagues and project managers on budget scoping and timeline development.
2. Adhere to the quality control process and ensure all work produced by the team has gone through the correct internal review process.
3. Demonstrate a good understanding of project timelines, budgets and resource planning, to support the profitable delivery of projects.
4. Demonstrable ability to multitask and prioritize their own tasks, guide junior team members in doing the same.
5. Accurately enter time in Maconomy and submit expenses by the deadlines set, using appropriate job codes.

People Management:

1. The Art Director is expected to oversee the work of and provide clear direction to junior colleagues, delegating responsibilities and tasks where appropriate to provide experience, growth, and knowledge transfer.
2. Review creative work (conceptual, design and tactical) and provide helpful and clear constructive feedback to junior team members.
3. Assist junior team members in identifying tasks and responsibilities that need to be prioritized and explaining the rationale.
4. Assist junior team members with interpreting external feedback and applying learnings.
5. Guide junior team members in their own development by clearly explaining how to incorporate strategic and creative concepts into projects.

#J-18808-Ljbffr