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- Tasks: Lead SEO strategy and optimize content for The Sun's digital platforms.
- Company: The Sun is the UK's biggest news brand, reaching over 170m unique users monthly.
- Benefits: Enjoy flexible maternity/paternity leave, private medical insurance, and access to exclusive events.
- Why this job: Join a dynamic team shaping news trends and making an impact in digital journalism.
- Qualifications: Strong understanding of news trends and SEO tools; passion for digital journalism is essential.
- Other info: 30 days holiday plus bank holidays and volunteering days; training opportunities available.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your role: The Sun is looking for a talented individual to help lead the development of The Sun’s SEO strategy in a world of AI.
Day to day you will:
- Help grow organic search, Discover and Google News on all four of The Sun’s domains – thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie
- Optimise The Sun’s content for large language models
- Help drive sign ups to The Sun Club (The Sun’s premium content offering)
- Lead The Sun’s trending content output
- Lead The Sun’s live blog strategy
- Feed into The Sun’s forward planning meetings
- Own the SEO strategy for specific sections
- Analyse and report back to the newsroom on SEO successes and failures
- Perform competitor analysis and identify opportunities to improve and overtake in key markets
- Monitor algorithmic changes and developments and help recommend actions to relevant teams
- Communicate with the newsroom on big breaking stories
- Be a go-to person for journalists and reporters seeking SEO advice
What we’re looking for from you:
- Strong understanding of daily news trends, as well as what is working long-term
- Good relationships and strong communication with the different section heads
- Be agile: Fast-moving and quick to flag emerging and declining trends
- Ability to implement ideas and strategies to help overall traffic growth
- Good understanding of SEO tools in the newsroom and ability to use them to maximum effect
- Passion for news and digital journalism
- Good team player
- Some technical SEO knowledge would be a bonus
Benefits
Some of our benefits include:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- 30 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on
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Senior SEO Editor employer: News Corp UK & Ireland Limited
Contact Detail:
News Corp UK & Ireland Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Editor
✨Tip Number 1
Stay updated on the latest SEO trends and algorithm changes. This knowledge will not only help you in interviews but also demonstrate your passion for the role and your ability to adapt to the fast-paced nature of digital journalism.
✨Tip Number 2
Build a portfolio showcasing your previous SEO successes, especially in news or content-heavy environments. Highlight specific examples where your strategies led to increased traffic or engagement, as this will resonate with The Sun's focus on organic growth.
✨Tip Number 3
Network with professionals in the SEO and journalism fields. Attend industry events or webinars to connect with others who share your interests. This can lead to valuable insights and potentially even referrals for the position at The Sun.
✨Tip Number 4
Familiarize yourself with The Sun’s content style and audience. Understanding what resonates with their readers will allow you to speak more effectively about how you can contribute to their SEO strategy during the interview process.
We think you need these skills to ace Senior SEO Editor
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Senior SEO Editor position. Tailor your application to highlight your relevant experience in SEO, content optimization, and news trends.
Showcase Your Skills: In your CV and cover letter, emphasize your strong understanding of SEO tools, your ability to analyze data, and your experience with digital journalism. Provide specific examples of how you've successfully implemented SEO strategies in the past.
Communicate Your Passion: Express your passion for news and digital journalism clearly in your application. Mention any relevant projects or experiences that demonstrate your enthusiasm for the industry and your commitment to delivering engaging content.
Tailor Your Application: Customize your cover letter to reflect The Sun's values and mission. Mention how your skills align with their goals, particularly in growing organic search and optimizing content for large language models.
How to prepare for a job interview at News Corp UK & Ireland Limited
✨Show Your SEO Expertise
Be prepared to discuss your understanding of SEO tools and strategies. Highlight any experience you have with optimizing content for search engines, especially in a fast-paced news environment.
✨Demonstrate Your Passion for News
Express your enthusiasm for digital journalism and staying updated on daily news trends. Share examples of how you've engaged with current events and how that informs your SEO strategies.
✨Communicate Effectively
Since the role involves working closely with journalists and section heads, practice clear and concise communication. Be ready to explain complex SEO concepts in an accessible way.
✨Prepare for Competitor Analysis
Familiarize yourself with The Sun's competitors and be ready to discuss potential opportunities for growth. Show that you can analyze market trends and suggest actionable strategies.
