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- Tasks: Create and manage engaging social media content for hotels and resorts.
- Company: Join Macdonald Hotels & Resorts, a top hospitality brand in the UK and Spain.
- Benefits: Enjoy discounts on food, drinks, spa treatments, and gym access.
- Why this job: Be part of a creative team that values innovation and storytelling in hospitality.
- Qualifications: Experience in social media management and content creation is essential.
- Other info: This remote role offers flexibility with occasional travel to beautiful locations.
The predicted salary is between 28800 - 42000 £ per year.
Social Media & Content Marketing Executive
Macdonald Hotels & Resorts is a leading hospitality brand with a collection of stunning hotels and self-catering resorts across the UK and Spain.
We are looking for a Social Media & Content Marketing Executive to help elevate our organic social media presence and engagement across multiple hotel and resort profiles.
This remote-first role will work closely with the wider marketing team, particularly our Content Marketing Manager, to develop and execute social media strategies that drive brand awareness, engagement, and bookings.
ROLE ACCOUNTABILITIES:
- Develop and implement organic social media strategies across multiple platforms (Instagram, Facebook, LinkedIn, TikTok) to support business goals.
- Create, schedule, and publish engaging content via Sprout, ensuring consistency in brand tone and messaging.
- Manage and grow multiple social media accounts while liaising with individual hotels and resorts to source high-quality content.
- Actively engage with audiences, responding to comments, messages, and reviews to enhance brand reputation and guest relationships.
- Analyse performance data, generate reports, and provide insights to optimise content strategies.
- Monitor social media trends, platform updates, and competitor activity to continuously refine our approach.
- Support influencer collaborations, user-generated content campaigns, and brand partnerships to expand reach and engagement.
- Assist with offer creation and website content to align with social media campaigns.
SKILLS REQUIRED:
- Proven experience managing organic social media for multi-site brands in hospitality, travel, retail, or related industries.
- Strong content creation skills, including copywriting and basic photo/video editing.
- Previous experience of growing a TikTok following and understanding how to leverage content that engages audiences.
- Excellent understanding of social media best practices, platform algorithms, and analytics tools.
- Ability to work in a fast-paced, multi-stakeholder environment while managing multiple accounts.
- Strong analytical skills, with experience in reporting on social performance and insights.
- Passion for hospitality, travel, and digital storytelling.
- Highly organised, proactive, and detail-oriented.
WHAT YOU CAN EXPECT:
Acting as an integrated agency within the wider Macdonald Hotels & Resorts business, the Marketing team fosters innovation and creativity across the group.
We’re proud to offer the following benefits:
Benefits in your downtime:
- 25% off food, drink, and spa treatments across the group.
- 20% discount on golf.
- Free use of our leisure, pool, and gym facilities at off-peak times.
Help with practical advice and financial support:
- Auto-enrolment into our pension scheme and life assurance.
- Access to the Employee Assistance Programme.
- Wagestream app offering a real-time view of accrued pay and access to it.
LOCATION: This is a remote role and can be based anywhere in the UK, with occasional travel to our hotels and resorts when required.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Hospitality
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Social Media & Content Marketing Executive employer: Macdonald Hotels & Resorts
Contact Detail:
Macdonald Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Content Marketing Executive
✨Tip Number 1
Familiarize yourself with Macdonald Hotels & Resorts' brand voice and values. Engage with their social media profiles to understand the type of content they share and how they interact with their audience.
✨Tip Number 2
Showcase your experience with organic social media strategies by preparing examples of successful campaigns you've managed in the hospitality or travel sectors. Be ready to discuss how you grew engagement and brand awareness.
✨Tip Number 3
Stay updated on the latest trends in social media, especially on platforms like TikTok. Prepare to discuss how you can leverage these trends to enhance Macdonald Hotels & Resorts' online presence.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to talk about how you measure social media performance. Bring insights from past experiences that show how you've used data to optimize content strategies.
We think you need these skills to ace Social Media & Content Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Social Media & Content Marketing Executive position. Understand the key responsibilities and required skills, especially focusing on organic social media strategies and content creation.
Tailor Your CV: Customize your CV to highlight relevant experience in managing social media for multi-site brands, particularly in hospitality or related industries. Emphasize your content creation skills and any specific achievements in growing social media followings.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for hospitality and digital storytelling. Mention specific examples of how you've successfully engaged audiences on platforms like TikTok, Instagram, and Facebook.
Showcase Analytical Skills: Include examples in your application that demonstrate your analytical skills. Discuss how you've used performance data to optimize content strategies and any tools you are familiar with for reporting on social media performance.
How to prepare for a job interview at Macdonald Hotels & Resorts
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience managing social media accounts, especially in the hospitality or travel sectors. Highlight specific campaigns you've executed and the results achieved, particularly on platforms like TikTok, Instagram, and Facebook.
✨Demonstrate Content Creation Skills
Bring examples of your content creation work, including copywriting and any photo or video editing you've done. This will help illustrate your ability to create engaging content that aligns with brand messaging.
✨Understand the Brand and Its Audience
Research Macdonald Hotels & Resorts and understand their brand voice and target audience. Be ready to discuss how you would tailor social media strategies to enhance brand awareness and engagement for their specific hotel and resort profiles.
✨Prepare for Analytical Questions
Since the role involves analyzing performance data, be ready to talk about your experience with analytics tools. Discuss how you've used data to optimize content strategies and improve engagement in past roles.
