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- Tasks: Lead marketing strategies and campaigns to boost brand visibility and sales.
- Company: Join Scottish Power, a leader in energy solutions, committed to innovation and sustainability.
- Benefits: Enjoy hybrid work flexibility and competitive pay with potential contract extension.
- Why this job: Be part of a dynamic team driving impactful marketing initiatives in the energy sector.
- Qualifications: 7+ years in acquisition marketing; strong digital skills and analytical mindset required.
- Other info: Opportunity to influence senior-level decisions and collaborate across departments.
The predicted salary is between 48000 - 84000 £ per year.
Our client Scottish Power are looking for a Senior Marketing Manager to join their team in Glasgow (hybrid minimum 2 days per week at the office).
It is an inside IR35 contract role approved for 6 months (likely to be extended to 9 months) paying competitive rates.
We are seeking an experienced Senior Marketing Manager who will have a proven track record in developing and executing successful marketing campaigns, driving brand awareness, and achieving business objectives. This role requires a creative thinker with strong influencing & communication skills and the ability to work collaboratively across departments.
A key priority for the Senior Marketing Manager will be to maximise the visibility and relevance of Scottish Power products & services, increasing the volume of leads and sales across Domestic Gas and Electricity, Smart Solutions & Home Services products. An integrated approach is required to drive traffic and the optimal source of that traffic to the Scottish Power website with a focus on traffic quality and ease of customer journeys to facilitate conversions and sales.
Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business goals.
- Develop and deliver the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Analyze market trends and competitor activities to identify opportunities and threats.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Responsibility for budget management with a keen eye on maximising ROI.
- Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
- Build and maintain strong relationships with both internal and external partners, vendors, and stakeholders.
- Stay abreast of industry trends and best practices to drive continuous improvement.
The Senior Marketing Manager reports to the Senior Lead – G&E Marketing and has responsibility for driving and delivering marketing strategies to acquire new domestic energy customers to grow the overall ScottishPower portfolio. The post holder will be required to manage a mix of stakeholders across ScottishPower.
Key Performance Areas:
- Driving increased traffic and sales across all energy products.
- Supporting the delivery of traffic and conversion strategies aimed at increasing cost-effective product conversions and sales volumes ensuring value.
- Manage pipeline and funnel reporting with an ability to highlight opportunities to improve conversions.
- Identify opportunities and deliver propositions to support sales growth and maximise performance.
Minimum Requirements:
- Graduate or equivalent, ideally in a Marketing or Business-focussed discipline.
- At least 7 years Acquisition Marketing experience.
- Online acquisition marketing experience with a proven ability to drive sales volumes whilst maintaining high quality levels.
- Ability to launch and monitor new initiatives with a track record in test and learn strategies to take projects from trial to enduring solutions, seeking continuous improvement.
- Results focused with strong planning and excellent analytical/data analysis skills.
- Confident, with a proven track record of communicating, presenting, and influencing at a senior level both internally and externally.
- Proven experience in digital marketing with experience of delivering high-performing acquisition campaigns including growth via affiliate or partner platforms.
- Proficient in utilising tools such as Google Analytics, or other relevant platforms.
- Good understanding of PPC & SEO best practices and experience with content optimisation and recommendations.
- Familiarity with email marketing tools and best practices.
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Senior Marketing Manager employer: Morson International
Contact Detail:
Morson International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in developing and executing successful marketing campaigns. Highlight specific examples where you've driven brand awareness and achieved business objectives, as this is crucial for the Senior Marketing Manager role.
✨Tip Number 2
Since collaboration is key in this position, think about how you can demonstrate your ability to work across departments. Prepare examples of past projects where you successfully collaborated with sales teams or other stakeholders to align marketing efforts.
✨Tip Number 3
Familiarize yourself with Scottish Power's products and services, especially in Domestic Gas and Electricity, Smart Solutions & Home Services. Being knowledgeable about their offerings will help you articulate how you can maximize their visibility and relevance.
✨Tip Number 4
Stay updated on industry trends and best practices in digital marketing, particularly in PPC and SEO. This knowledge will not only help you in the role but also show your commitment to continuous improvement, which is a key requirement for this position.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in acquisition marketing, particularly your success in driving sales volumes and executing high-performing campaigns. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasize your creative thinking and strong communication skills. Discuss how your previous experiences align with the responsibilities of the Senior Marketing Manager role at Scottish Power.
Showcase Analytical Skills: Highlight your analytical abilities by providing examples of how you've used data-driven insights to optimize marketing performance. Mention any tools you are proficient in, such as Google Analytics.
Demonstrate Collaboration Experience: Since the role requires collaboration across departments, include examples of how you've successfully worked with sales teams or other stakeholders to achieve common goals in your application.
How to prepare for a job interview at Morson International
✨Showcase Your Campaign Successes
Be prepared to discuss specific marketing campaigns you've developed and executed. Highlight the strategies you used, the results achieved, and how they align with driving brand awareness and sales growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to optimize marketing performance. Discuss tools like Google Analytics and how you've leveraged insights to improve campaign effectiveness.
✨Emphasize Collaboration
This position involves working closely with various departments. Share experiences where you've successfully collaborated with sales teams or other stakeholders to align marketing efforts with business objectives.
✨Stay Current with Industry Trends
Show your knowledge of current marketing trends and best practices. Be ready to discuss how you stay informed and how you can apply this knowledge to drive continuous improvement at Scottish Power.
