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For Companies At a Glance
- Tasks: Lead planning and buying for digital media, ensuring cost-effective outcomes for clients.
- Company: Outcomes is a performance-driven digital media buying company focused on guaranteed results.
- Benefits: Join a fast-growing team with opportunities for professional development and collaboration.
- Why this job: Shape the future of digital media buying while working in a diverse and inclusive environment.
- Qualifications: Experience in digital media, strong interpersonal skills, and knowledge of ad tech platforms required.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 48000 - 72000 £ per year.
Job Description
Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client’s investment.
Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.
Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.
The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.
The Outcomes UK team sits as a centralised function within the wider OMG Digital team.
This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.
Role Summary & Responsibilities
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
The core responsibilities are described as follows:
Planning:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product, in the form of ongoing meetings and workshops presentations.
- Client / agency brief responses , working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
- Building rapport and trust with clients. Whilst the agency will hold the client relationship, there will be opportunity to have direct client conversations.
- Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.
Buying:
- Management of campaigns in DSP(s) : Campaign set up as per media plan, pixel, trading, optimization, and delivery. PG and Deal ID deployment, SPO, performance reporting.
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats, and strategies.
- Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcome.
Reporting Lines
Day to day this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.
Skills & Experience
- A background in digital media, ideally from a media agency or ad tech business.
- Experience in managing junior members.
- Approachable and supportive management style.
- Strong knowledge of digital ad tech market.
- Strong interpersonal, diplomacy and relationship-management skills.
- Good at working collaboratively with teams and managing multiple stakeholders.
- Good understanding of DSP capabilities, DMP technology and digital ad tech stack.
- Excellent organizational and time management skills with ability to manage team to tight deadlines.
- Confident able to deliver presentations with a strong and compelling narrative.
- Negotiation skills to deliver best commercial value for client.
- Advanced analytical skills (i.e. MS Excel VLOOKUPs).
- Experience working with large data sets to identify trends and insights.
At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. We believe that diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients’ businesses.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process. Please discuss any specific adjustments with your Talent Acquisition team member or if you would prefer, please reach out to to just let us know (confidentially) how we can help you.
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Programmatic Planning and Buying Manager (Outcomes) employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Planning and Buying Manager (Outcomes)
✨Tip Number 1
Familiarize yourself with the latest trends in programmatic advertising and digital media. Understanding the nuances of DSPs, DMPs, and ad tech stacks will give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the digital media space, especially those who work with Outcomes or similar products. Building relationships can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with managing campaigns and optimizing performance. Be ready to share specific examples of how you've achieved cost-effective outcomes for clients in the past.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive decisions. Highlight any experience you have with large data sets and how you've identified trends to improve campaign performance.
We think you need these skills to ace Programmatic Planning and Buying Manager (Outcomes)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Programmatic Planning and Buying Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Focus on your background in digital media, especially if you have experience from a media agency or ad tech business. Provide specific examples of how you've managed campaigns, worked with DSPs, and delivered successful outcomes for clients.
Showcase Your Skills: Emphasize your strong interpersonal skills, ability to manage multiple stakeholders, and experience in delivering presentations. Mention any advanced analytical skills you possess, particularly with tools like MS Excel, as these are crucial for the role.
Express Your Passion for Diversity: OMG values diversity and inclusion. In your application, express your commitment to creating an inclusive work environment and how your unique perspective can contribute to the team’s success.
How to prepare for a job interview at ZipRecruiter
✨Understand the Outcomes Model
Make sure you have a solid grasp of the guaranteed performance model that Outcomes offers. Be prepared to discuss how this model can benefit clients and how it differentiates from traditional media buying.
✨Showcase Your Digital Ad Tech Knowledge
Highlight your experience with digital ad tech platforms, DSP capabilities, and analytics. Be ready to explain how these tools can be leveraged to optimize campaigns and deliver meaningful outcomes for clients.
✨Demonstrate Strong Interpersonal Skills
Since building rapport and trust with clients is crucial, prepare examples of how you've successfully managed client relationships in the past. Emphasize your ability to communicate effectively and work collaboratively with teams.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills, especially regarding working with large data sets. Be ready to discuss how you've identified trends and insights in previous roles, and how you would apply that knowledge to drive results in this position.
