Head of Marketing

The Candidate is delighted to partner with a leading B2B company established over 4 decades ago, with a strong track record of delivering solutions to clients in the construction, industrial, and related sectors. Known for their commitment to quality, innovation, and a positive workplace culture, they are embarking on an exciting phase of global expansion with significant revenue targets. We are seeking a highly experienced and strategic Head of Marketing to lead their marketing function and drive their continued success.

About the Role:

This newly created role, reporting directly to the Chief Revenue Officer, offers a unique opportunity to shape the future of the company’s marketing efforts. You will manage a small but dedicated marketing team and be responsible for developing and implementing a comprehensive marketing strategy aligned with the company’s ambitious 5-year growth objectives. This role requires a seasoned marketing professional with a proven track record of success in a senior leadership position, ideally with C-Suite/Marketing Director experience.

Key Responsibilities:

• Develop and implement comprehensive, data-driven marketing strategies to achieve business objectives and enhance brand positioning, tailored to different geographies.
• Lead and mentor the marketing team, fostering a high-performance culture.
• Drive lead generation and brand awareness, with a strong focus on Account Based Marketing (ABM) for high-value clients and large-scale projects.
• Collaborate closely with sales and business development teams to create and implement campaigns and tools aimed at winning large projects and key accounts.
• Manage relationships with external marketing agencies and vendors, ensuring high-quality deliverables and cost-effective solutions.
• Oversee multiple marketing projects, ensuring timely delivery and alignment with business goals.
• Conduct market research and analysis to identify trends and opportunities.
• Develop and manage the global marketing budget, ensuring optimal resource allocation.
• Establish and track KPIs to measure the effectiveness of marketing campaigns.
• Oversee brand development and ensure consistent messaging across all channels.
• Lead digital marketing initiatives, including SEO, PPC, social media, email marketing, and content marketing.
• Develop and execute customer engagement strategies to build loyalty and drive retention.
• Plan and execute marketing events, trade shows, and conferences.
• Analyse marketing performance and make data-driven recommendations.
• Stay abreast of market trends and competitor activities.

Skills and Attributes:

• Excellent leadership and team management skills.
• Strong strategic thinking and ability to take an objective view of the team and business.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving abilities.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinker with attention to detail and a passion for excellence.
• Proven track record in achieving exceptional digital performance.
• Experience in email, social, and content marketing.
• Proficient in data analysis and optimisation.
• Strong expertise in competitive SEO and website management.
• Skilled in budget management and optimisation.
• Knowledge of Google tools and technologies.

Experience:

• Minimum of 3 years in a senior marketing role, preferably within a project-based organisation.
• Experience in Manufacturing, Logistics, or Construction sectors is a plus.
• Proven success in developing and executing strategic marketing plans.
• Experience working with outsourced marketing companies and managing external partnerships.

Benefits:

This exciting opportunity offers a competitive salary package, including a bonus scheme, and flexible working arrangements. It represents a chance to join a dynamic and growing company at a pivotal moment in its history, with significant opportunities for career development.

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