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- Tasks: Join us to create and execute exciting marketing campaigns for our fans!
- Company: Be part of Tottenham Hotspur, a legendary football club with a rich history.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make an impact in fan engagement while working in a vibrant, innovative team.
- Qualifications: Experience in email and app marketing is essential; data-driven thinkers welcome!
- Other info: Flexibility required for occasional evening and weekend work.
The predicted salary is between 30000 - 42000 £ per year.
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Job profile for Marketing Communications Executive
Marketing Communications Executive
Location: Lilywhite House
Date: 12/03/2025
Apply online
Job details
Contractual hours: 35
Basis: Full Time
Region: Tottenham
Job category/type: Marketing
Date posted: 22/01/2025
Job reference: REQ00000792
Job description
Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.
The Club is seeking a Marketing Communications Executive to join and deliver exceptional fan-facing communications.
JOB PURPOSE:
The Marketing Communications Executive will drive the planning, execution, and reporting of marketing campaigns across key business areas (Retail, Conferences & Events, Premium and Global Football Development). You will build communications within the team, plotting activity in a time-sensitive manner working with a range of stakeholders. You will be responsible for the end-to-end processes across all activity.
KEY RESPONSIBILITIES:
- Plan, build and deploy email campaigns to a schedule of required comms across key business lines (Retail, Conferences & Events, Premium and Global Football Development).
- Plan, build and deploy app notifications, in-app automations, and inbox messaging campaigns for the Official Tottenham Hotspur app.
- Optimise briefing and delivery processes across all activity.
- Experiment through A/B testing to elevate CRM performance & fan experience.
- Management of content on key platforms to ensure fans have access to the right information at the right time.
- Preparing, analysing, and presenting regular updates, campaign reports, and post-campaign performance results.
- Key stakeholder in meetings with a range of business areas to create and implement test strategies.
- Utilise marketing automation tools to develop the quality of communications.
- Track activity against KPIs and present findings on a regular basis.
- Produce & review all assets for all campaigns including written and visual content.
PERSONAL ATTRIBUTES:
- Thinks ahead, generates innovative ideas.
- Values & respects others, builds relationships, collaborates.
- Gets things done, delivers to highest standards, takes responsibility.
- Intellectually curious, customer-first, comfortable with ambiguity, action-oriented, and self-motivated.
- Proactive self-starter with an ambitious spirit.
PERSON SPECIFICATION:
- You will live and breathe fan growth & engagement, marketing technology, and understand the importance of fan data.
- You have a strong analytical mind and make good use of data to drive your decisions.
SKILLS AND EXPERIENCE:
- Working Experience: Experience in a D2C start-up or scale-up e-commerce, subscription, or high growth business.
- Marketing Communications: Previous experience in email and/or mobile app marketing is essential.
- Data & Reporting: Comfortable working in reporting tools and creating campaign reports.
- Marketing Technology: Experience with Movable Ink or similar personalisation tool preferred.
- Core Skills: Excellent project management, problem-solving, and communication skills.
Ad hoc travel to our Warehouse & Training Centre, both in Enfield, may be required.
Due to the nature of this role, you may be required to work outside of regular office hours.
Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.
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Marketing Communications Executive employer: Tottenham Hotspur Football Club
Contact Detail:
Tottenham Hotspur Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Executive
✨Tip Number 1
Familiarize yourself with Tottenham Hotspur's brand and values. Understanding the club's history, its fan base, and current marketing strategies will help you tailor your approach and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the sports marketing industry. Attend events or join online communities related to sports marketing to connect with others who may have insights or connections that could help you land this position.
✨Tip Number 3
Showcase your experience with marketing automation tools and data analysis. Be prepared to discuss specific examples of how you've used these tools to enhance fan engagement and optimize campaigns in previous roles.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and fan engagement. Being knowledgeable about new technologies and strategies will not only impress your interviewers but also show that you're proactive and ready to contribute innovative ideas.
We think you need these skills to ace Marketing Communications Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Communications Executive position. Understand the key responsibilities and personal attributes required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing communications, particularly in email and mobile app marketing. Include specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fan engagement and marketing technology. Use this opportunity to explain why you are a great fit for Tottenham Hotspur and how you can contribute to their goals.
Showcase Analytical Skills: In your application, emphasize your analytical skills and experience with data-driven decision-making. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Show Your Passion for Football
Make sure to express your enthusiasm for football and the Tottenham Hotspur brand. Share any personal experiences or connections you have with the club or the sport in general, as this will demonstrate your genuine interest in the role.
✨Highlight Your Marketing Experience
Be prepared to discuss your previous experience in email and mobile app marketing. Provide specific examples of campaigns you've worked on, particularly those that involved A/B testing and data analysis, as these are crucial for the role.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mind, be ready to talk about how you've used data to inform your marketing decisions. Discuss any tools you've used for reporting and how you've measured campaign success against KPIs.
✨Prepare Questions About the Role
Come with thoughtful questions about the position and the team. Ask about the current marketing strategies in place, how success is measured, and what challenges the team is currently facing. This shows your proactive nature and genuine interest in contributing to the team's success.
