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- Tasks: Lead ad operations and tech for digital campaigns, optimizing ROI and tracking conversions.
- Company: Join a dynamic team focused on innovative media solutions in a fully remote environment.
- Benefits: Enjoy a competitive day rate up to £410 and the flexibility of remote work.
- Why this job: Be at the forefront of ad tech, shaping strategies that impact major campaigns and brands.
- Qualifications: Bachelor’s degree and 5+ years in media or advertising; analytical skills are a must.
- Other info: Work with top-tier tools and technologies while managing relationships with external media vendors.
The predicted salary is between 60000 - 85000 £ per year.
Media Operations and Ad Tech Manager Fully Remote Day Rate up to £410 a day Inside IR35 Key Skills: Cookie consent concepts and privacy and MMP The position’s most critical duties and functions: General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.) Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads. Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting. Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc. Understanding of cookie less advertising and cookie consent concepts Understanding of user access management, SSO implementation, LDAP groups, access tokens etc. Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing. Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing DMP tech setup, infrastructure, cross-device targeting/reporting, CDP Management of Data Onboarders Site troubleshooting SQL, ETL, knowledge on data transfer via S3, and SFTP Deeplinking and DCO concepts Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc) Ability to understand and transform business requirements into actionable tech/product requirements for feature developments Basic Qualifications: Bachelor’s degree in Business, Marketing, Engineering or a related field of study 5+ years of experience in media, advertising, or marketing (within the mobile space is bonus) Experience implementing brand positioning into marcomm and the customer experience Experience managing a large budget and forecasting Experience in working with external creative agencies and internal design teams Strong analytical skills (spreadsheet mastery a must, database experience is a bonus) Strong oral and written communication skills If you are interested please apply or send your CV to luke.sandilands@cpl.com
Media Operations and Ad Tech Manager employer: Cpl Life Sciences
Contact Detail:
Cpl Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Operations and Ad Tech Manager
✨Tip Number 1
Familiarize yourself with the specific ad tech tools mentioned in the job description, such as Adobe AAM, Doubleclick, and Kochava. Having hands-on experience or relevant certifications in these platforms can significantly boost your chances of standing out.
✨Tip Number 2
Stay updated on the latest trends and regulations in cookie consent and privacy laws like GDPR and CCPA. Demonstrating a solid understanding of these concepts during discussions can show your commitment to compliance and best practices.
✨Tip Number 3
Network with professionals in the media operations and ad tech space. Engaging with industry groups on platforms like LinkedIn can help you gain insights and potentially get referrals that could lead to an interview.
✨Tip Number 4
Prepare to discuss your experience with managing budgets and forecasting in detail. Be ready to share specific examples of how you've successfully managed large budgets in previous roles, as this is a key requirement for the position.
We think you need these skills to ace Media Operations and Ad Tech Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Media Operations and Ad Tech Manager position. Familiarize yourself with key skills like cookie consent concepts, ad technology platforms, and privacy regulations.
Tailor Your CV: Customize your CV to highlight relevant experience in media operations, ad tech, and any specific tools mentioned in the job description, such as Adobe AAM or Doubleclick. Emphasize your analytical skills and any experience with budget management.
Craft a Strong Cover Letter: Write a compelling cover letter that connects your background to the job requirements. Discuss your experience with ad operations, your understanding of programmatic media, and how you can contribute to the company's goals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. Ensure that your communication is clear and professional, reflecting the strong oral and written communication skills required for the role.
How to prepare for a job interview at Cpl Life Sciences
✨Showcase Your Technical Expertise
Make sure to highlight your experience with ad tech tools like Adobe AAM, Doubleclick, and Kochava. Be prepared to discuss specific projects where you utilized these technologies to optimize campaigns and improve ROI.
✨Understand Privacy Regulations
Familiarize yourself with privacy regulations such as GDPR and CCPA. Be ready to explain how you've implemented cookie consent concepts in past roles and how you ensure compliance in ad operations.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical approach to troubleshooting technical issues in ad placement and campaign delivery. Use examples that showcase your spreadsheet mastery and any database experience you have.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating complex technical concepts in a clear and concise manner, especially when discussing cross-functional collaboration with external media vendors.
