Channel Marketing Manager - Northern Europe

Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

The primary role of the Channel Marketing Manager is to own the marketing relationship with a selection of Tier 2 retail and etail accounts and work alongside Sales to plan, implement, execute and monitor quarterly marketing plans that are aligned to the integrated marketing plan and the customer’s objectives.

Role is customer-facing – although predominantly virtual at present – and will require traveling to the customer’s place of business for face-to-face meetings.

Travel to partake in events around UK, Ireland and the Nordics may be required as well as travel in Europe and the US for internal corporate events.

Responsibilities

• Attend customer meetings (specified Tier 2 retail and etail accounts) with sales counterpart and manage and plan, implement and monitor joint quarterly marketing campaigns with the accounts.
• Take ownership of and manage marketing budget allocated to Tier 2 accounts; raise corresponding MDF programs; track spend; follow-through on campaign activation; take ownership of managing claims from sourcing invoicing and securing the correct proof of performance.
• Measure success of programs, trends and ROI, track MDF / co-op budget & spending in trackers and report on budget spend as required.
• Drive training programs for distributors and resellers sales personnel by leveraging available Sandisk online and offline tools.
• Plan and co-ordinate Sandisk’s participation in trade shows and events in UK, Ireland and the Nordics; procure and organize all show display items: banners, display with hard drive, datasheets, posters, dummy units, etc. Event attendance will be required.
• Liaise with Demand Generation team, PR team, Social and Influencer team to plan and activate digital and social campaigns in region.
• Support new product launches (determine material needed, organize plans with partners, execute plans and report).
• Complete special projects, reports & analysis as needed.
• Liaise with key marketing agencies and suppliers; brief requirements.
• Provide fact-checking, copy editing, formatting and reviewing of brochures, advertisements, flyers, etc. created by distributors, retailers, etailers, etc. and propose improvements if necessary.
• Actively review online resellers\’ websites to ensure product content is accurate.
• Order sales samples, dummy units and empty boxes of new external products for the Sales & Marketing team and customers.
• Evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trends; provide monthly updates on marketing campaigns and share via specified templates.
• Provide administrative support for a variety of marketing programmes.
• Keep up to date with latest product technology and roadmap as well as current market conditions and competitive environment.

Qualifications
Education and/or Experience

• Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient.
• 5-7 years business experience is preferred. Involvement in marketing-oriented projects strongly preferred.
• Consumer/technology brand experience preferred.
• Agency management experience a plus.

Specific Knowledge

• Aptitude to understand storage technology & keep current with evolutions.
• Developing professional expertise and skills around B2C & digital marketing disciplines, as well as business plan and marketing plan disciplines.
• Experience in the UKI and Nordics retail sector is a plus.
• Experience in working with the Amazon marketing tools is a plus.

Computer, Software, Tools, Equipment, And Machinery Skills

• Intermediate to advanced skills in Office 365 required.
• Ability to use effective Internet/Intranet searches.
• Ability to use Salesforce is a plus.

Language Skills, Able To

• Clearly communicate in English (both verbal and written).
• Speak effectively one-on-one and in group situations.

Interpersonal Skills, Able To

• Requires excellent communication and organization skills. Use initiative to proactively identify opportunities and issues.
• Conduct business in ethical manner.
• Develops and maintains effective working relationships with others both face to face and via online meeting tools.
• Maintain strict confidentiality.

Complexity

• Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors.
• Exercises judgment within defined procedures and practices to determine appropriate action.
• Capacity to prioritize tasks and manage time efficiently.
• Ability to multitask in key promotional periods.

Discretion and Decision Making

• Understands implication of work and makes recommendations for solutions.
• Escalate problematic disputes to Manager.
• Follows departmental and organization policies and procedures.

Additional Information
Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr