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- Tasks: Join our team to create engaging loyalty communications for our rewards app.
- Company: We're a dynamic telecommunications company focused on customer growth and engagement.
- Benefits: Enjoy a creative work environment with opportunities for collaboration and professional growth.
- Why this job: Be part of an exciting mission to enhance customer loyalty and drive app engagement.
- Qualifications: Experience in B2C marketing and strong copywriting skills are essential.
- Other info: This is a mid-senior level contract position with a focus on teamwork and creativity.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Communications Executive – B2C
We’re on a mission to grow, with exciting plans in Marketing to make that happen. Right now, we’re looking for a creative marketeer to help deliver brilliant loyalty communications to our customer base.
Engaging and retaining our customers is critical to our growth, and our exciting loyalty proposition is key to supporting this strategy. The Marketing Communications Executive will be responsible for managing the creative development of communications for our rewards app, including acquiring new members and servicing current ones across various marketing channels like email, SMS, DM, and the app.
The successful Marketing Communications Executive will be part of a busy comms squad, collaborating closely with the CVM team, Marketing Managers, Partnerships, and Propositions teams to achieve customer experience goals, drive app downloads, stimulate an active user base, and encourage offer redemptions.
This is a hugely exciting opportunity, and we’re looking for a passionate talent in customer marketing to join our team.
Responsibilities of the Marketing Communications Executive include:
- Collaborate with the CVM team, Marketing Managers, and Propositions team to deliver customer comms creative requirements
- Work with the CVM Insights team to drive marketing effectiveness based on conversion/engagement data and a test-and-learn approach
- Write briefs for the In-House Agency, defining requirements to achieve the briefed objectives
- Manage the development and delivery of final creative assets
- Liaise with key support departments (brand, legal, props, partners, etc.) to ensure creative fits appropriate guidelines
The successful Marketing Communications Executive will have:
- Experience in Customer Comms or related Marketing in B2C organisations
- Proven track record of driving positive customer behaviour and commercial outcomes
- Strong stakeholder management experience, with the ability to influence peers and senior teams
- Experience working in multi-functional teams to deliver joint objectives
- Attention to detail and a creative approach to solving comms challenges
- Excellent grammar and language skills with a passion for exceptional copywriting
- Ability to write inspiring, impactful briefs
To apply for the Marketing Communications Executive please send your CV to
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing and Writing/Editing
Industries
Telecommunications
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Customer Communications Specialist – B2C Loyalty employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Communications Specialist – B2C Loyalty
✨Tip Number 1
Familiarize yourself with the latest trends in customer loyalty programs and marketing communications. Understanding what makes a loyalty program successful will help you stand out as a candidate who is not only passionate but also knowledgeable about the industry.
✨Tip Number 2
Showcase your experience in multi-functional teams by preparing examples of past collaborations. Highlight how you influenced peers and senior teams to achieve joint objectives, as this is crucial for the role.
✨Tip Number 3
Prepare to discuss your approach to using data for driving marketing effectiveness. Be ready to share specific instances where you utilized conversion or engagement data to inform your strategies.
✨Tip Number 4
Brush up on your copywriting skills and be prepared to demonstrate your ability to write inspiring briefs. This role requires excellent grammar and language skills, so showcasing your writing prowess can give you an edge.
We think you need these skills to ace Customer Communications Specialist – B2C Loyalty
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Customer Communications Specialist position. Understand the key responsibilities and required skills, especially focusing on customer communications and marketing strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in B2C marketing and customer communications. Emphasize any previous roles where you successfully drove customer engagement or managed creative marketing projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer marketing and your ability to create impactful communications. Use specific examples from your past experiences that align with the responsibilities mentioned in the job description.
Highlight Collaboration Skills: Since the role involves working closely with various teams, make sure to mention your experience in cross-functional collaboration. Provide examples of how you've successfully worked with different departments to achieve common goals.
How to prepare for a job interview at Project People
✨Showcase Your Creativity
As a Customer Communications Specialist, creativity is key. Prepare examples of past marketing campaigns you've worked on, highlighting your role in the creative process and the impact it had on customer engagement.
✨Understand the Customer Journey
Familiarize yourself with the customer journey specific to loyalty programs. Be ready to discuss how you can enhance customer experience through effective communication strategies that drive app downloads and offer redemptions.
✨Demonstrate Stakeholder Management Skills
This role requires strong collaboration with various teams. Prepare to share experiences where you've successfully influenced peers or senior teams, showcasing your ability to manage relationships and drive joint objectives.
✨Prepare for Data-Driven Discussions
The job emphasizes a test-and-learn approach based on conversion and engagement data. Be prepared to discuss how you've used data to inform your marketing strategies and improve campaign effectiveness in previous roles.
