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- Tasks: Lead performance marketing strategies across Google Ads, Meta, LinkedIn, and TikTok.
- Company: Join a dynamic team focused on digital growth in the US and UK markets.
- Benefits: Enjoy a competitive salary, full-time hours, and great benefits.
- Why this job: Make a measurable impact while optimizing campaigns in a fast-paced environment.
- Qualifications: 3-6 years in performance marketing with strong analytical skills required.
- Other info: E-commerce experience is a plus; creativity and data-driven mindset are essential.
The predicted salary is between 36000 - 60000 £ per year.
Performance Marketing Manager – US & UK Markets
Location: Rochester
Full-Time | Competitive Salary + Benefits
Are you a data-driven marketer with a passion for scaling customer acquisition and revenue growth? Do you thrive in a fast-paced environment, optimising paid media campaigns across multiple platforms? If so, we want to hear from you!
We’re looking for a Performance Marketing Manager to drive digital growth in the US and UK markets, leading paid media strategy, execution, and optimisation to maximise ROI while maintaining brand consistency.
What You’ll Do:
- Develop & execute performance marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and emerging ad platforms.
- Optimise campaigns for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
- Leverage A/B testing and experimentation to refine ad creatives, landing pages, and audience targeting.
- Monitor & analyse performance using Google Analytics, Meta Business Suite, and third-party attribution tools.
- Manage digital marketing budgets across both markets, ensuring efficient spend allocation for maximum impact.
What You’ll Bring:
- 3-6 years of experience in performance marketing, paid media, or growth marketing within a fast-paced, commercial environment.
- Proven track record of running ROI-focused paid campaigns across Google, Meta, LinkedIn, and emerging platforms.
- Hands-on experience with conversion tracking, attribution models, and media buying strategies.
- E-commerce or D2C experience is a plus!
- Strong analytical skills with expertise in Google Analytics, Looker, Power BI, or similar tools.
- Solid understanding of customer journeys, remarketing funnels, and audience segmentation.
- Excellent communication and project management skills, with the ability to juggle multiple priorities.
- A creative, commercially savvy, and data-driven mindset, always seeking ways to improve and scale performance.
If you’re ready to drive performance marketing success and make a measurable impact, please apply with an up to date CV, preferably in word format with a cover letter outlining your relevant experience and explaining why you are interested in this role.
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Performance Marketing Manager in Rochester) employer: New Appointments Group
Contact Detail:
New Appointments Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in Rochester)
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in the US and UK markets. This will help you speak confidently about strategies and tools during the interview.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed that demonstrate your ability to optimize CAC, ROAS, and LTV. Use data and results to showcase your impact.
✨Tip Number 3
Brush up on your knowledge of A/B testing and how it can be applied to ad creatives and landing pages. Be ready to share examples of how you've used experimentation to drive results.
✨Tip Number 4
Highlight your experience with tools like Google Analytics and Meta Business Suite. Being able to analyze and interpret data effectively will set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager in Rochester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially with platforms like Google Ads, Meta, and LinkedIn. Use specific metrics to showcase your achievements, such as CAC, ROAS, and LTV.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about performance marketing and how your skills align with the company's goals. Mention any relevant experience in e-commerce or D2C that could set you apart.
Showcase Analytical Skills: Emphasize your analytical skills by mentioning tools you've used, like Google Analytics or Power BI. Provide examples of how you've used data to optimize campaigns and improve performance.
Highlight Project Management Experience: Since the role requires juggling multiple priorities, include examples of your project management experience. Discuss how you've successfully managed budgets and executed marketing strategies in fast-paced environments.
How to prepare for a job interview at New Appointments Group
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and any A/B testing you've conducted to optimize campaigns.
✨Demonstrate Your Multi-Platform Expertise
Since the role involves managing campaigns across various platforms, be ready to talk about your experience with Google Ads, Meta, LinkedIn, and TikTok. Share successful strategies you've implemented on these platforms.
✨Discuss Budget Management Skills
The ability to manage digital marketing budgets is crucial. Prepare to explain how you've allocated budgets in the past for maximum ROI and what metrics you used to measure success.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think of challenges you've faced in performance marketing and how you overcame them, particularly in fast-paced environments.
