Copywriter (12 months FTC)

Job Title: Copywriter (12 months FTC)

Team: Communications

Reporting into: Social & Digital Manager

Hybrid working status: Hybrid

Studio Overview
We are Sports Interactive, the gaming studio behind Football Manager. Founded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms. To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.

Position Overview
Sports Interactive are seeking a Mid-Level Copywriter to sit within our Content team, which operates within the Marketing & Communications department. In this role, you’ll work closely with both the Content and Community teams with a focus on crafting engaging copy for both the Football Manager brand and wider studio across all facets of marketing and comms. As a core driver of the studio’s written output, you will play a pivotal role in elevating the brand and its products through compelling and creative storytelling. You’ll play a key role in shaping communication across a wide spectrum of deliverables, from persuasive copy and calls-to-action for advertising campaigns, to articulating exciting, new product features with clarity and impact. The role perfectly suits a creative, passionate writer who’ll have a meaningful impact on how the Football Manager brand develops, driving engagement with new audiences, alongside its long-established and growing community.

This position is a fixed-term contract with a duration of 12 months.

Key Responsibilities

1. Producing clear, compelling and creative copy for a range of marketing needs across content initiatives, social, PPC (search), web, CRM, packaging, digital store pages, and other promotional materials.
2. Collaborating with design, marketing and business development teams to ensure copy is aligned with content and brand strategies and meets legal and licensing requirements.
3. Assist in establishing, developing and maintaining a consistent brand tone of voice across all platforms and touchpoints.
4. Reviewing, editing and iterating copy based on feedback from stakeholders.
5. Working closely with Community leads to provide clarity and guidance for any copy required for language localisation or translation.
6. Overseeing multiple projects from conception to completion, ensuring quality standards and timely delivery.
7. Contribute to brainstorming sessions for creative campaigns and new initiatives.

Knowledge, Skills, and Experience

1. A minimum of 2-3 years’ experience working in a copywriting (or relevant role).
2. Exceptional writing, editing and proofreading skills with a flair for storytelling.
3. Familiarity with the major social media platforms and writing for digital-first audiences.
4. A collaborative mindset and the ability to thrive under tight deadlines in a fast-paced environment.
5. A willingness to learn, adapt, and take on constructive feedback.
6. A passion for football is beneficial, with a good understanding of the discourse that surrounds the game and what topics/trends resonate most with fans.

Benefits of Working at Sports Interactive:
A flexible working policy to best suit you and your team. Subsidised mental health, therapy and coaching sessions are available. Contributory Pension Scheme (up to 7% of annual salary). Free onsite evening bar in the Sports Interactive London HQ. A well-stocked breakfast bar with cereals, fruits, teas, and coffees. Regular events in collaboration with our partnered football clubs. Access to our on-site physical and massage therapist services. Multiple clubs and societies to join e.g., book club and art workshops. Free access to games released under the SEGA Europe umbrella. A range of Gym Membership options through our Benefits partners. Fully Subsidised Healthcare and Dental Plans. Free Travel Insurance for yourself and your family. A personalized football shirt upon passing probation.

What is it like to work here?
We approach everything with passion , whether that is making our mark on the gaming and football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day. For us, talent wins games, but teamwork wins titles. Collaboration is the key to constantly topping our best. We believe everyone matters , no matter which part of the business you are in, so we encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down-to-earth dynamic, that has a lot of fun doing what we do. And whether that’s technical tweaks or fine-tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and move quickly, and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come.

Our flexible working culture gives you the opportunity to optimise your workload, with in-office, hybrid, and remote working options dependent on role. So, if you want a work/life balance, we are behind you. Because while we live to create extraordinary games, we know that is not all you have got going on. You can trust that we always keep things in perspective, fostering an environment where work can be more than just a job .

We’re also a London Living Wage employer, boast one of the lowest staff turnover rates in the industry and are proud to have won the ‘Best Places to Work’ award by Gamesindustry.biz in large company category in 2023. We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief. SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.

Our Values:

• Keep collaborating : Teamwork wins titles – Here, ideas belong to everyone, whatever department you’re part of. Collaboration lets us score more as a team than we could individually.
• Be flexible : We think fast and adapt faster. The football and entertainment worlds never stand still, so we keep progressing and switching things up to stay ahead.
• Stay Tenacious : We don’t overlook the details. Everything we do is about producing the best game possible, in other words, never settle.
• Show Ambition : Let your drive lead the way – Your individual outlook can give everyone the edge. Make the studio’s purpose personal and let your drive lead the way.
• Bring the Passion : Have fun doing your thing – Don’t be fooled, what we do is not a game. Making our players’ passion come to life is our passion.
• Consider the Bigger Picture : Keep things in perspective – We want our impact to be a positive one. From built-in work/life balance to initiatives covering the most important topics of today, we have what matters in focus.

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