Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead email and SMS marketing strategies to boost customer retention and engagement.
- Company: Join a bold, creative DTC brand that's rapidly growing and engaging customers.
- Benefits: Enjoy a full-time role with opportunities for creativity and impact in a fast-paced environment.
- Why this job: Make a real impact on customer loyalty and revenue growth while working with a dynamic team.
- Qualifications: Experience in CRM and retention marketing, preferably in e-commerce or DTC.
- Other info: Proficiency in Klaviyo and strong analytical skills are essential for success.
The predicted salary is between 36000 - 60000 £ per year.
We\’re partnering with an exciting and rapidly growing direct-to-consumer (DTC) brand, and we\’re looking for a talented CRM Manager to take charge of retention and lifecycle marketing. This is your chance to work with a bold, creative brand that’s scaling quickly and building a highly engaged customer base.
As the CRM Manager , you\’ll lead the strategy for email and SMS marketing, focusing on driving customer retention, engagement, and revenue growth. Using data and insights, you’ll help increase Lifetime Value (LTV) , reduce churn, and create personalised journeys that keep customers coming back.
Key Responsibilities:
- Email & SMS Campaigns: Plan and execute retention strategies to boost customer engagement and maximize revenue.
- Customer Lifecycle & LTV: Focus on increasing customer loyalty, repeat purchases, and lifetime value.
- Segmentation & Personalisation: Use data to deliver targeted, personalised messaging at each stage of the customer journey.
- Campaign Execution: Lead email and SMS campaigns, including automated flows and re-engagement programs.
- Analyse & Optimise: Track performance metrics (open rates, CTR, conversions, retention rates) and use insights to improve.
- A/B Testing: Test subject lines, content, and timing to continually enhance campaign performance.
- Subscriber Engagement: Manage communication with subscription customers for a smooth and engaging experience.
- Collaboration: Work closely with marketing, content, and design teams to ensure consistent branding and messaging.
- Compliance: Ensure all campaigns meet GDPR and marketing best practices.
- Stay Ahead: Keep up with industry trends and use new tools and strategies to improve performance.
- Team Leadership: Manage and guide a junior team to ensure campaigns run smoothly.
The Ideal Candidate:
- Experience in CRM, retention marketing, or lifecycle marketing, ideally in e-commerce or DTC.
- Strong knowledge of LTV, retention strategies, and reducing churn in a fast-growing brand.
- Expertise in Klaviyo or similar CRM platforms and email/SMS automation best practices.
- Analytical mindset with the ability to turn data into actionable insights.
- Experience with Google Analytics and CRM reporting tools is a plus.
- Strong project management skills and ability to juggle multiple campaigns.
- Creative, strategic thinker with a focus on customer retention.
- Knowledge of GDPR and email marketing best practices.
- Proactive and results-driven, thriving in fast-paced environment.
If you\’re passionate about customer retention and want to make an impact at a fast-growing DTC brand, we\’d love to hear from you!
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing
Industries
Retail
#J-18808-Ljbffr
Senior CRM Manager employer: Concept Onyx Recruitment
Contact Detail:
Concept Onyx Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and retention marketing, especially within the DTC space. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Showcase your experience with Klaviyo or similar platforms by preparing specific examples of successful campaigns you've managed. Highlight how your strategies increased customer engagement and retention.
✨Tip Number 3
Be ready to discuss your analytical skills and how you've used data to drive decisions in past roles. Prepare to share insights on how you've improved campaign performance through A/B testing and optimization.
✨Tip Number 4
Network with professionals in the e-commerce and DTC sectors. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could help you land the job.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior CRM Manager position. Understand the key responsibilities and required skills, especially focusing on retention marketing and customer lifecycle strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM, retention marketing, and lifecycle marketing. Emphasize your expertise with tools like Klaviyo and any successful campaigns you've led that align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer retention and your strategic thinking. Use specific examples from your past experiences to demonstrate how you can contribute to the company's growth and customer engagement.
Highlight Analytical Skills: Make sure to mention your analytical mindset and experience with data-driven decision-making. Discuss how you've used metrics to improve campaign performance and customer retention in previous roles.
How to prepare for a job interview at Concept Onyx Recruitment
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM systems, particularly Klaviyo or similar platforms. Highlight specific campaigns you've managed and the results achieved, focusing on retention strategies and customer lifecycle management.
✨Demonstrate Analytical Skills
Expect questions about how you analyze data to drive decisions. Share examples of how you've used metrics like LTV, churn rates, and campaign performance to optimize marketing strategies and improve customer engagement.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for campaign optimization, be ready to explain your approach to testing subject lines, content, and timing. Discuss any successful tests you've conducted and the insights gained from them.
✨Emphasize Collaboration and Leadership
As a Senior CRM Manager, you'll need to work closely with various teams. Prepare to talk about your experience in leading projects, managing a team, and collaborating with marketing, content, and design teams to ensure cohesive messaging.
