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- Tasks: Lead global marketing strategies for Infection Management and skin care products.
- Company: Smith+Nephew designs tech that enhances quality of life.
- Benefits: Enjoy flexible work, generous incentives, health plans, and discounts.
- Why this job: Join a diverse team making a real impact in healthcare.
- Qualifications: Extensive marketing experience, preferably in medical devices or wound care.
- Other info: Hybrid working model with travel to Hull 1-2 times a month.
The predicted salary is between 43200 - 72000 £ per year.
Senior Global Marketing Manager page is loaded
Senior Global Marketing Manager
Apply locations UK – Field time type Full time posted on Posted 2 Days Ago job requisition id R79817
Life Unlimited.
At Smith+Nephew, we design and manufacture technology that takes the limits off living!
We are looking for a Senior Global Marketing Manager to join our team.
The position develops, leads and implements the global marketing strategy for our entire Infection Management (IM) and skin care portfolio of products. It develops and manages key brands, channel and customer propositions and messaging. These marketing programmes will include brand campaigns, channel strategies, digital content plans as well as patient programmes. The role will develop digital marketing communications and education programs, maintaining marketing claims and supporting clinical marketing programs for the IM brands.
What will you be doing?
- Developing the market landscape – The role anticipates the needs of the market by understanding key dynamics including clinical trends, care delivery and payer landscapes. It maintains intelligence on the market dynamics including competitive landscape, market share, and environmental factors impacting the product. The position will support the regions/key markets in the implementation of global programs and assess expansion opportunities through public policy change.
- Brand Management – Management of digital marketing channels for health care professionals, patients and health care providers to increase brand visibility as well as supporting scientific comms team to ensure evidence programs are supported and delivered to plan. You\’ll play a key role in supporting education programs for conferences and webinars, coordinating speakers and internal S+N clinical staff activities. Additionally, this role manages IM product lifecycle planning and product launch activities and their subsequent tracking.
- As the voice of the customer, the global marketing manager builds insights and knowledge and communicates this internally. They create and drive successful customer orientated marketing plans. They have responsibility for assessing the brand and defining the brand and commercial needs (margin, competitor advantage, and positioning and value propositions).
- Global market support – Ensures global strategy is aligned with regional and local requirements, to ensure successful commercial execution of brand strategy and marketing initiatives.
Location: UK – with travel to Hull 1-2 times per month
Travel – Up to 25% (long and short haul).
Successful candidates would need the following:
- Extensive marketing experience, preferably in wound care, but medical device experience would also be considered.
- A Bachelor\’s degree (or equivalent experience) in Business, Life Science, or Marketing is preferred.
- Experience working in a global marketing role – building strategies for brands that are then implemented locally.
- High energy and engaging, can establish relationships and influence across a regional and global organisation.
- Strong communication skills with the ability to listen, understand and respond optimally to audiences at every level.
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
- Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity.
- Your Future: Generous sales incentive plans and pension Schemes, Save As You Earn share options.
- Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
- Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
- Flexibility : Hybrid Working Model (For most professional roles).
- Training: Hands-On, Team-Customised, Mentorship.
- Extra Perks: Discounts on Gyms and fitness clubs, Salary Sacrifice Bicycle and Car Schemes and many other Employee discounts. Field based sales roles are provided with a company car or car allowance.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Senior Global Marketing Manager employer: Smith & Nephew
Contact Detail:
Smith & Nephew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in infection management and skin care. Understanding the clinical landscape and market dynamics will help you speak confidently about how your experience aligns with the needs of the role.
✨Tip Number 2
Network with professionals in the medical device industry, especially those with experience in global marketing roles. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your ability to adapt global strategies to local markets, as this is crucial for the role.
✨Tip Number 4
Showcase your communication skills by engaging with the company's content on social media or through professional platforms. This demonstrates your interest in the company and helps you stay updated on their initiatives.
We think you need these skills to ace Senior Global Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Global Marketing Manager position. Understand the key responsibilities and required skills, especially in areas like brand management and digital marketing communications.
Tailor Your CV: Customize your CV to highlight relevant experience in global marketing, particularly in wound care or medical devices. Emphasize your ability to develop and implement marketing strategies that align with both global and local needs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the healthcare industry. Mention specific examples of how you've successfully managed marketing campaigns or brand strategies in the past.
Showcase Communication Skills: In your application, demonstrate your strong communication skills. Provide examples of how you've effectively engaged with diverse audiences and influenced stakeholders at various levels within an organization.
How to prepare for a job interview at Smith & Nephew
✨Understand the Market Landscape
Make sure to research and understand the current trends in infection management and skin care. Be prepared to discuss how these trends can influence marketing strategies and product positioning.
✨Showcase Your Brand Management Skills
Prepare examples of past experiences where you successfully managed brand campaigns or digital marketing channels. Highlight your ability to increase brand visibility and engage with healthcare professionals.
✨Demonstrate Global Marketing Experience
Be ready to talk about your experience in developing global marketing strategies and how you've adapted them for local markets. This will show your understanding of the complexities involved in a global role.
✨Communicate Effectively
Strong communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, and be prepared to listen actively to the interviewers' questions and feedback.
