Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a marketing automation project, optimizing Marketo for better lead management and campaign effectiveness.
- Company: Join a global leader in the energy sector, driving innovation in marketing automation.
- Benefits: Enjoy a competitive daily rate of £665, with remote work flexibility for UK-based candidates.
- Why this job: Make a real impact on marketing strategies while working in a dynamic, forward-thinking environment.
- Qualifications: 7+ years in Marketo implementation, strong B2B marketing automation experience, and excellent communication skills required.
- Other info: This is a 12-month contract with potential for extension based on performance.
The predicted salary is between 60000 - 80000 £ per year.
Senior Marketo Consultant
12 month contract
£665/day inside IR35
UK Based – Remote
(If you are not in the UK with UK ID, a UK address and UK Bank account, please do not apply)
Position Overview:
Our client, a global leader in the energy sector, is seeking an experienced Senior Marketo Consultant to lead a comprehensive marketing automation project. This 12-month engagement will focus on optimising the client’s Marketo platform, enhancing lead management processes, and improving overall campaign effectiveness. The ideal candidate will bring extensive experience in Marketo implementation and a strong understanding of B2B marketing automation best practices.
Key Responsibilities:
- Lead a thorough audit of the client’s existing Marketo implementation, identifying areas of improvement.
- Optimise lead management workflows to enhance efficiency and effectiveness across campaigns.
- Consolidate and standardise form configurations to streamline processes and improve user experience.
- Establish best practices for database architecture and folder taxonomy to improve system organisation and usability.
- Develop and implement targeted email campaigns with proper segmentation to drive engagement and conversions.
- Set up robust reporting frameworks to effectively track and analyse marketing performance.
- Prepare and manage an email domain transition, ensuring smooth execution.
- Deliver training sessions for key stakeholders, covering Marketo best practices and system usage.
- Continuously refine and improve the marketing automation system based on feedback and performance insights.
- Scale marketing efforts to meet evolving business requirements and expand campaign reach.
- Enhance segmentation strategies to ensure more effective targeting and engagement.
- Optimise analytics capabilities to improve performance tracking and reporting accuracy.
Required Qualifications:
- 7+ years of experience in Marketo implementation and administration, with a proven track record of successful projects.
- Strong experience in B2B marketing automation, with expertise in campaign workflow design, lead management, and data segmentation.
- Excellent understanding of marketing analytics, reporting best practices, and data-driven decision-making.
- Hands-on experience with form consolidation and progressive profiling implementation.
- Excellent communication and presentation skills, with the ability to train stakeholders at various technical levels.
- Experience with email domain transitions is preferred.
- Knowledge of Tag Management Systems and digital analytics implementation.
Project Duration:
12-month contract with the potential for extension, based on business needs and performance.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing, Information Technology, and Consulting
Industries
Marketing Services, Services for Renewable Energy, and IT Services and IT Consulting
#J-18808-Ljbffr
Senior Marketo Consultant employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketo Consultant
✨Tip Number 1
Make sure to showcase your extensive experience with Marketo in your conversations. Highlight specific projects where you've successfully implemented or optimized Marketo, as this will resonate well with the hiring team.
✨Tip Number 2
Familiarize yourself with the latest trends in B2B marketing automation. Being able to discuss current best practices and how they can be applied to the client's needs will demonstrate your expertise and proactive approach.
✨Tip Number 3
Prepare to discuss your experience with lead management workflows and email campaigns. Be ready to provide examples of how you've improved efficiency and engagement in past roles, as this is a key responsibility for the position.
✨Tip Number 4
Since training stakeholders is part of the role, think about how you would approach this task. Prepare to share your strategies for delivering effective training sessions, as this will show your ability to communicate complex concepts clearly.
We think you need these skills to ace Senior Marketo Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of experience in Marketo implementation and administration. Focus on specific projects where you've successfully optimized lead management workflows and improved campaign effectiveness.
Craft a Compelling Cover Letter: In your cover letter, emphasize your expertise in B2B marketing automation and your understanding of marketing analytics. Mention any relevant experience with email domain transitions and training stakeholders, as these are key aspects of the role.
Showcase Relevant Skills: Clearly outline your skills related to campaign workflow design, data segmentation, and reporting best practices. Use specific examples to demonstrate how you've applied these skills in previous roles.
Proofread Your Application: Before submitting, carefully proofread your application for any errors or inconsistencies. A polished application reflects your attention to detail, which is crucial for a Senior Marketo Consultant.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Marketo Expertise
Be prepared to discuss your extensive experience with Marketo implementation and administration. Highlight specific projects where you successfully optimized lead management workflows or improved campaign effectiveness.
✨Demonstrate B2B Marketing Knowledge
Since the role focuses on B2B marketing automation, share examples of how you've designed campaign workflows and managed data segmentation in previous roles. This will show your understanding of best practices in the field.
✨Prepare for Technical Questions
Expect questions about marketing analytics and reporting best practices. Brush up on your knowledge of database architecture and folder taxonomy, as well as your experience with email domain transitions and Tag Management Systems.
✨Communicate Clearly and Confidently
Your communication skills are crucial, especially since you'll be training stakeholders. Practice explaining complex concepts in simple terms, and be ready to present your ideas clearly during the interview.
