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- Tasks: Lead the commercial strategy and drive growth in the UK beverage market.
- Company: Join a fast-growing premium beverage brand with a commitment to sustainability.
- Benefits: Competitive package with stock options and a purpose-driven work environment.
- Why this job: Be the face of a brand making a significant social impact while working with luxury partners.
- Qualifications: Experience in premium beverages or luxury FMCG is essential; strong leadership skills required.
- Other info: Opportunity to build and scale a team while leveraging international relationships.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Direct message the job poster from Advocate Group
FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified
Commercial Director
London
Competitive package with stock options
The Advocate Group are excited to be working with a fast-growing premium beverage brand that is redefining the industry.
With B Corp certification and a commitment to donating 1% of turnover to charity, they’re building a purpose-driven, high-impact brand that significantly reduces carbon footprint in the category.
They already have global presence across APAC, EMEA including the UK where they have secured partnerships with 50+ Michelin-starred restaurants and global hotel groups, with a pipeline of further high-profile collaborations.
As Commercial Director, you will be responsible for:
- Building and executing a commercial strategy to drive growth in the UK market.
- Leading high-level sales engagements with luxury hospitality, gastronomy, and corporate partners.
- Developing the route-to-market strategy, working directly with distributors and larger accounts.
- Creating buzz and brand awareness, acting as the face of the company in the UK.
- Structuring and scaling a team, initially operating solo before recruiting and managing a sales team.
- Leveraging international relationships to secure key deals and partnerships.
About you:
- A high-calibre commercial leader who is strategic yet entrepreneurial—someone who can drive direct sales, build processes, and shape the UK market approach.
- Experience in premium beverages, high-end hospitality, or luxury FMCG is required.
- Experience in building a business from the ground up—comfortable being hands-on while also thinking long-term.
- Well-connected within the UK food & beverage scene, with the ability to open doors to key accounts.
- Able to represent the brand as its face in the UK, speaking confidently at events and with industry leaders.
- Understands the importance of sustainability and impact-driven businesses.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.
Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.
Seniority level
Director
Employment type
Full-time
Job function
Industries: Food and Beverage Services, Food and Beverage Manufacturing, and Beverage Manufacturing
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Commercial Director employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director
✨Tip Number 1
Make sure to leverage your existing network within the UK food and beverage scene. Reach out to industry contacts who can provide insights or even introductions to key players in luxury hospitality and gastronomy.
✨Tip Number 2
Prepare to showcase your entrepreneurial spirit by highlighting past experiences where you successfully built a business or strategy from the ground up. Be ready to discuss how you can apply this to the premium beverage market.
✨Tip Number 3
Familiarize yourself with the brand's commitment to sustainability and its B Corp certification. Be prepared to discuss how you can contribute to their mission of reducing carbon footprint while driving commercial success.
✨Tip Number 4
Practice your public speaking skills, as you'll need to represent the brand confidently at events. Consider joining local networking groups or speaking engagements to enhance your visibility and credibility in the industry.
We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Understand the Brand: Research the premium beverage brand and its mission. Familiarize yourself with their B Corp certification and commitment to sustainability, as this will be crucial in your application.
Highlight Relevant Experience: Emphasize your experience in premium beverages, high-end hospitality, or luxury FMCG. Provide specific examples of how you've driven sales and built strategies in similar environments.
Showcase Leadership Skills: Detail your experience in building and managing teams. Highlight instances where you have successfully scaled a business or led high-level sales engagements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your strategic yet entrepreneurial mindset. Make sure to convey your passion for sustainability and how it aligns with the company's values.
How to prepare for a job interview at Advocate Group
✨Showcase Your Strategic Vision
As a Commercial Director, it's crucial to demonstrate your ability to build and execute a commercial strategy. Prepare to discuss specific examples of how you've driven growth in previous roles, particularly in the premium beverage or luxury FMCG sectors.
✨Highlight Your Network
Being well-connected in the UK food and beverage scene is key for this role. Be ready to talk about your relationships with distributors, high-end hospitality venues, and any partnerships you've secured that could benefit the company.
✨Emphasize Sustainability Commitment
Given the company's focus on sustainability and impact-driven business practices, be prepared to discuss your understanding of these principles. Share any relevant experiences where you've contributed to sustainability initiatives in your previous roles.
✨Demonstrate Leadership Skills
Since you'll initially be operating solo before building a team, it's important to convey your leadership style. Discuss how you've successfully managed teams in the past and your approach to scaling operations while maintaining a hands-on attitude.
