Growth Marketing Manager

ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses

This range is provided by ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses.

Connecting Customer Success talent with exciting Scale-up Software businesses across the UK

The Company:

• An innovative GenAI customer journey optimisation platform, leveraging multiple digital channels that improve the online-user-experience – The tech is genuinely great!
• Sub-50 employees with plans to rapidly scale the business.
• Enviable client base including a huge global motorsport brand.
• Flexible/ mature approach to work with a fully-remote set up.
• Collaborative team with a hands-on leader! – No locked doors.

As Growth Marketing Manager (Demand Generation) , you’ll drive inbound growth by optimising digital marketing strategies and improving conversion rates. Your primary goal is to generate high-quality leads and increase booked demos through website optimisation, lead nurturing, and targeted campaigns. You’ll also collaborate with partners on co-marketing initiatives and have the opportunity to grow into a leadership role – Think CMO for a scaling (Global) SaaS company.

What you’ll do:

• Develop and implement demand generation strategies to increase inbound demo bookings.
• Optimise landing pages, forms, and lead capture processes to maximise conversions.
• Create and refine digital marketing assets, including case studies, webinars, and email campaigns.
• Lead marketing analytics efforts, tracking cost per lead, conversion rates, and pipeline impact.
• Collaborate with internal teams and external partners to support lead generation initiatives.
• Manage marketing sprints and work closely with content and design specialists.
• Play a key role in scaling the marketing function, with potential to grow into a Head of Marketing position.

What you’ll need to be considered:

• Extensive experience in demand generation, growth marketing, or digital marketing within B2B SaaS.
• Proven ability to drive high-quality inbound leads through digital channels.
• Strong experience with conversion rate optimisation (CRO), lead nurturing, and email automation.
• Hands-on expertise with Google Ads, LinkedIn Ads, HubSpot, and Google Analytics.
• Experience with CMS platforms (e.g., Webflow) and product demo tools (e.g., Navattic) is a plus.
• Data-driven mindset, with the ability to track, analyse, and optimise marketing performance.
• Proactive and adaptable, thriving in a fast-moving, high-growth environment.

What’s in it for you:

• A starting salary of £55,000-£60,000 p/a.
• Remote-first business.
• 4.5 day working week (Mid-day finish on Fridays).
• Business stock-options.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Telephone Call Centers, Software Development, and Technology, Information and Media

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