Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimize Paid Search and SEO strategies to drive measurable business growth.
- Company: Join Sign In Solutions, an innovative partner in workplace enablement since 2021.
- Benefits: Enjoy a hybrid work model, collaborative culture, and opportunities for professional growth.
- Why this job: Shape performance marketing strategies in a dynamic B2B SaaS environment with a focus on impact.
- Qualifications: 4+ years in performance marketing, expertise in PPC, SEO, and strong analytical skills required.
- Other info: Diversity is celebrated here; we encourage you to ask questions and engage during the recruitment process.
The predicted salary is between 36000 - 60000 £ per year.
Performance Marketing Manager
We are seeking a results-driven Performance Marketing Manager to lead and optimize our Paid Search and SEO strategies. This role is ideal for a seasoned digital marketing professional with a proven track record in managing paid media campaigns, driving organic search visibility, and delivering measurable business growth in a B2B SaaS environment. You will work cross-functionally to align paid and organic search efforts with broader marketing objectives, ensuring high-quality lead generation, improved ROI, and a competitive edge in search visibility. This position reports to the VP of Marketing and plays a pivotal role in shaping our performance marketing strategies. This is a hybrid role (3x/week) in our Northampton office.
About Us
Sign In Solutions is an innovative workplace enablement partner that goes beyond traditional visitor management, combining the comprehensive software and real-time analytics modern organizations need to mitigate risk, elevate experiences, and empower people. Launched in 2021 with funding from PSG, Sign In Solutions acquired Sign In App, Sign In Enterprise (formerly Traction Guest), Sign In Compliance (formerly ThreatSwitch), Sign In Workspace (formerly Pronestor), Sign In Scheduling (formerly 10to8), and Sign In Central Record (formerly SCR Tracker).
Culture
Culture is important at Sign In Solutions. Our values don’t just sit on a glossy page. We live them every day. Our values are the cornerstone of who we are:
- Customer 1st
- Respect & Dignity
- Accountability & Empowerment
- Honesty & Positivity
- We’re Here To Win Do Good & Give Back
Skills:
- Demonstrable expertise in Paid Search and SEO, with hands-on experience managing large or multiple PPC accounts and executing SEO strategies.
- Proficiency in tools like Google Ads, Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Experience in creating and optimizing landing pages and implementing tagging solutions like Google Tag Manager.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
- Proven experience in the B2B SaaS industry (preferred).
- 4+ years of experience in performance marketing.
- Hands-on experience with LinkedIn Ads, international SEO, and website migrations.
- Creative copywriting skills and the ability to develop briefs for ad creatives and landing pages.
- Experience with cross-functional collaboration to align performance marketing with broader business goals.
What You Will Be Doing:
- Plan, execute, and continuously optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and LinkedIn Ads.
- Conduct keyword research, create compelling ad copy, and execute A/B testing to maximize performance.
- Manage campaign budgets, monitor performance metrics, and deliver actionable insights to stakeholders.
- Stay informed on industry trends, platform updates, and algorithm changes to ensure campaigns remain competitive.
- Develop and implement comprehensive SEO strategies across technical, on-page, and off-page pillars.
- Conduct technical audits to improve site crawlability, speed, schema markup, and overall search performance.
- Perform ongoing keyword research and optimize content and metadata to improve organic rankings.
- Collaborate with content creators and developers to ensure SEO best practices are integrated across all digital touchpoints.
- Track and analyze SEO performance metrics, providing insights to guide decision-making.
- Align Paid Search and SEO strategies with overall business objectives, ensuring consistent messaging and outcomes.
- Partner with content, product, and sales teams to identify growth opportunities and align campaigns with target audiences.
- Regularly present performance updates, business cases, and growth opportunities to senior leadership.
- Work closely with external vendors and partners to maximize the effectiveness of tools and campaigns.
This isn’t just about us getting to know you. We believe you need to dive in to get to know us. We encourage you to research and read up on our company news and articles. Throughout the recruitment process, you will be given the opportunity to ask lots of questions, meet different members of our team, and get hands on to showcase your skills. As you get to know what we’re all about, we hope you’ll become increasingly confident and excited that we could be your next big move.
Once your application is received and reviewed, qualified candidates will move on to our next steps. Our general recruitment process has the following steps:
● Phone Interview with our HR team
● Meet with the hiring manager and other members of the team
● Culture meeting with members of the team
We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Apply for this job: (url removed)
#J-18808-Ljbffr
Performance Marketing Manager employer: TieTalent
Contact Detail:
TieTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in the B2B SaaS space. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our goals during interviews.
✨Tip Number 2
Showcase your hands-on experience with tools like Google Ads, SEMrush, and Google Tag Manager. Be prepared to discuss specific campaigns you've managed and the results you've achieved, as this will demonstrate your expertise and ability to drive measurable growth.
✨Tip Number 3
Highlight your collaborative skills by sharing examples of how you've worked cross-functionally in previous roles. We value teamwork, so illustrating your ability to align performance marketing strategies with broader business objectives will set you apart.
✨Tip Number 4
Prepare thoughtful questions about our company culture and values. Since we prioritize a strong cultural fit, showing genuine interest in how you can contribute to our mission and values will resonate well with the hiring team.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially in managing paid media campaigns and SEO strategies. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's values. Mention your experience in B2B SaaS and how you can contribute to their performance marketing goals.
Showcase Relevant Skills: Emphasize your proficiency in tools like Google Ads, SEMrush, and GA4. Provide examples of how you've used these tools to drive measurable business growth in past positions.
Prepare for Interviews: Research Sign In Solutions thoroughly. Be ready to discuss how you would align paid search and SEO strategies with broader marketing objectives. Prepare questions that show your interest in their culture and values.
How to prepare for a job interview at TieTalent
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in your previous roles. Highlight specific examples where your analytical skills led to measurable improvements in campaign performance.
✨Demonstrate Your SEO Knowledge
Since the role emphasizes SEO, come ready to talk about your experience with technical audits, keyword research, and on-page optimization. Share any successful strategies you've implemented that improved organic search visibility.
✨Align with Company Values
Familiarize yourself with Sign In Solutions' core values such as 'Customer 1st' and 'Accountability & Empowerment'. During the interview, relate your past experiences to these values to show that you are a cultural fit.
✨Prepare Questions for the Team
Engage with your interviewers by preparing thoughtful questions about their current marketing strategies and team dynamics. This shows your interest in the role and helps you assess if the company is the right fit for you.
