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- Tasks: Manage and grow marketing activities, from social media to trade shows.
- Company: BikeStow designs high-quality plywood bicycle racks for cycling enthusiasts.
- Benefits: Hybrid work options, competitive salary, and creative freedom.
- Why this job: Join a passionate team and shape the brand's marketing strategy.
- Qualifications: Experience in digital marketing, content creation, and social media management required.
- Other info: Ideal for cycling lovers looking to make an impact.
The predicted salary is between 30000 - 40000 £ per year.
Location: Stourbridge, DY9 8RG (Hybrid options considered)
Salary: £30,000 – £40,000 per annum (dependent on experience)
Employment Type: Full-time
About BikeStow: BikeStow is a UK-based company that designs and manufactures high-quality plywood bicycle racks. Our products are crafted with care and precision, catering to cycling enthusiasts who value both functionality and aesthetics. As we look to expand our reach and grow our brand, we\’re on the hunt for a passionate and creative Marketing Executive to take our marketing efforts to the next level.
The Role: We’re looking for a ‘point-and-go’ proactive and versatile Marketing Executive to manage and grow our marketing activities. You’ll play a crucial role in enhancing our brand presence, driving sales, and engaging our community of cycling enthusiasts. This is a varied and dynamic role within a small team, where you\’ll be hands-on with every aspect of marketing, from social media to trade shows.
Key Responsibilities:
- Marketing Strategy & Implementation: Work closely with the directors to create and implement effective marketing tactics aligned with overall business goals.
- Content Creation: Produce compelling photo, video, and graphic content for use across social media, email, and advertising.
- Social Media: Day-to-day management of all social media channels, including content planning, posting, and community engagement.
- Digital Advertising: Run and optimise social media ad campaigns (e.g., Meta) and Google Ads/keywords.
- Product Campaigns: Manage launch campaigns for new products.
- Email Marketing: Create and manage email campaigns to engage our audience and promote products.
- Website & SEO: Manage and update the website, optimise SEO, and create engaging blog content.
- Events: Organise trade shows, events, and other marketing activities.
- Brand Ambassador Management: Develop and maintain relationships with brand ambassadors to enhance brand awareness.
- B2B Sales: Build and maintain relationships with B2B clients such as bike shops, retailers, and brands.
- General Admin: Assist with occasional non-marketing admin tasks, reflecting the collaborative spirit of our small team.
About You: We’re looking for someone who is:
- Creative and passionate about marketing, with a flair for content creation.
- Organised, proactive, and able to work independently.
- Comfortable juggling multiple tasks in a dynamic, small-team environment.
- Ideally, passionate about cycling or outdoor sports.
Essential Skills & Experience:
- Proven experience in digital marketing & social media management.
- Strong content creation (photography & videography) skills.
- Proficiency in data analysis tools (e.g. Google Analytics) and the ability to interpret performance metrics to drive marketing decisions.
- Copywriting skills and an eye for design.
- Experience with Meta Ads, Google Ads, and SEO.
- Proficiency in graphic design tools.
Desirable Skills:
- Experience in event management and organising trade shows.
- Previous experience working with brand ambassadors or influencers.
- Familiarity with WordPress / WooCommerce or similar CMS platforms.
Why Join BikeStow?
- Be part of a small, passionate team in a growing company.
- Opportunity to shape and grow the brand’s marketing strategy.
- Creative freedom to explore new ideas and tactics.
- Competitive salary and the chance to work with a product that resonates with the cycling community.
How to Apply: If you’re excited about this opportunity and believe you’re a great fit, send your CV to Include examples of your previous work or portfolio, if available.
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Senior Marketing Executive employer: Laight Designs Ltd. T/A BikeStow
Contact Detail:
Laight Designs Ltd. T/A BikeStow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with BikeStow's products and brand values. Understanding their high-quality plywood bicycle racks and the cycling community they cater to will help you align your marketing strategies with their mission.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign idea tailored for BikeStow. This could include social media posts, email marketing concepts, or even a mock-up of a trade show booth that reflects their brand aesthetics.
✨Tip Number 3
Highlight your experience with digital marketing tools and analytics. Be ready to discuss how you've used data to drive marketing decisions in previous roles, as this is crucial for optimizing campaigns at BikeStow.
✨Tip Number 4
Network within the cycling community and engage with potential brand ambassadors. Building relationships with influencers or local bike shops can demonstrate your proactive approach and passion for the cycling world.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, social media management, and content creation. Use keywords from the job description to demonstrate that you meet the essential skills and experience required.
Showcase Your Creativity: Include examples of your previous work or portfolio that showcase your content creation skills, such as photography, videography, and graphic design. This will help illustrate your creative flair and suitability for the role.
Craft a Compelling Cover Letter: Write a cover letter that expresses your passion for marketing and cycling. Highlight specific experiences that align with BikeStow's goals and how you can contribute to their marketing strategy.
Highlight Relevant Skills: In your application, emphasize your proficiency in data analysis tools, copywriting, and experience with Meta Ads and Google Ads. Mention any familiarity with WordPress or WooCommerce, as these are desirable skills for the position.
How to prepare for a job interview at Laight Designs Ltd. T/A BikeStow
✨Show Your Passion for Cycling
Since BikeStow is all about cycling, make sure to express your enthusiasm for the sport. Share personal experiences or projects related to cycling that demonstrate your genuine interest in the community.
✨Highlight Your Content Creation Skills
Prepare examples of your previous work in content creation, especially in photography and videography. Discuss how you can create compelling visuals that resonate with the target audience and enhance brand presence.
✨Demonstrate Your Digital Marketing Knowledge
Be ready to discuss your experience with digital marketing tools, including Meta Ads and Google Ads. Show how you've used data analysis to inform your marketing strategies and improve campaign performance.
✨Prepare for a Dynamic Discussion
Given the varied nature of the role, be prepared to talk about how you manage multiple tasks in a small team environment. Share examples of how you've successfully juggled different responsibilities while maintaining high-quality work.
