Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead technical marketing initiatives, create product demos, and drive competitive analysis.
- Company: Join Cloudinary, a leader in media management and innovation.
- Benefits: Enjoy flexible work options, creative projects, and a collaborative culture.
- Why this job: Be at the forefront of GenAI technology and make a real impact in marketing.
- Qualifications: 8+ years in technical marketing; strong communication and collaboration skills required.
- Other info: Opportunity to work with cutting-edge tech and engage with industry leaders.
The predicted salary is between 48000 - 84000 £ per year.
Cloudinary is looking for a Lead Technical Marketing Manager to join our product marketing team. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to drive competitive analysis, product demos, technical content, and sales enablement as well as coordinate GenAI-specific launches across the Cloudinary product portfolio.
Responsibilities:
- Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across all products in the Cloudinary portfolio.
- Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities.
- Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events.
- Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, and value calculators.
- Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.
- Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets, and more across all funnel stages.
- Support Product Marketing efficiency and reporting with automation and technical problem-solving.
- Lead and participate in delivering demos at trade shows and events.
- Provide enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligence.
- Be the technical subject matter expert for the marketing team, proactively building automation to drive internal team efficiency & impact analysis content.
About You:
- 8+ years of experience in technical product marketing or a closely related field.
- CS degree or equivalent or similar technical background.
- Experience crafting competitive battle cards and creating competitive messaging and insights for sales enablement.
- Experience in building product demos end-to-end, from the story-telling narrative to technical execution in demos, videos, and sales training.
- Hands-on capability to build a range of marketing assets, including customer-facing slide decks, brochures, demo videos, and event/webinar content.
- Flexible team player with a proven track record collaborating with, and inspiring others.
- Strong communicator with excellent written and verbal communication skills.
Preferred:
- Expertise with martech stack products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space.
- Experience working with technical personas - developers and technical buyers.
Seniority level: Not Applicable
Employment type: Full-time
Job function: Product Management and Marketing
Industries: Transportation, Logistics, Supply Chain and Storage
Lead Technical Marketing Manager employer: Cloudinary
Contact Detail:
Cloudinary Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Technical Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in GenAI technology and how it applies to product marketing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the technical marketing field, especially those who have experience with Cloudinary or similar companies. Attend industry events or webinars to make connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of your past work related to competitive analysis and product demos. Having concrete stories ready will demonstrate your expertise and show how you can add value to the Cloudinary team.
✨Tip Number 4
Stay updated on Cloudinary's product portfolio and recent launches. Understanding their offerings will enable you to articulate how your skills align with their needs and how you can contribute to their success.
We think you need these skills to ace Lead Technical Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in technical product marketing. Focus on your achievements in competitive analysis, product demos, and content creation that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in GenAI technology and how it relates to Cloudinary's product portfolio. Use specific examples from your past roles to demonstrate your ability to drive technical insights and create impactful marketing content.
Showcase Your Technical Skills: Include specific examples of your hands-on experience with creating marketing assets such as demo videos, customer-facing decks, and webinars. Highlight any tools or technologies you’ve used that are relevant to the role.
Demonstrate Collaboration Experience: Since the role requires working cross-functionally, provide examples of successful collaborations with sales, product management, and marketing teams. Illustrate how you’ve inspired others and contributed to team success in previous positions.
How to prepare for a job interview at Cloudinary
✨Showcase Your Technical Expertise
As a Lead Technical Marketing Manager, it's crucial to demonstrate your deep understanding of GenAI technology and its applications. Be prepared to discuss specific examples of how you've implemented technical solutions in previous roles, and how these experiences can benefit the company.
✨Prepare for Competitive Analysis Discussions
Since this role involves leading competitive insights, brush up on Cloudinary's competitors and their offerings. Be ready to articulate how Cloudinary stands out in the market and provide insights into emerging trends that could impact the competitive landscape.
✨Craft Compelling Product Demos
You’ll need to create engaging product demos that tell a story. Think about how you can highlight use cases that resonate with potential customers. Prepare to discuss your approach to building demos from narrative to execution, showcasing your ability to connect technical features with customer needs.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, so be sure to highlight your experience in cross-functional collaboration. Share examples of how you've successfully partnered with product management and marketing teams to drive projects forward and achieve common goals.
