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- Tasks: Lead performance marketing initiatives and optimize lead generation campaigns.
- Company: Join Valutico, a B2B FinTech innovator transforming financial services with data-driven tools.
- Benefits: Enjoy remote work, flexible hours, team events, and a budget for training.
- Why this job: Be part of a dynamic team, drive impactful marketing strategies, and collaborate with founders.
- Qualifications: 6+ years in performance marketing, strong content creation, and expertise in Google Ads.
- Other info: Opportunity for international travel and high autonomy in your role.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote – Flexible
Availability: Full-time
Job Function: Performance Marketing, Lead Nurturing, Lead Generation, Paid Advertising
Experience: 6+ years
Skills: Lead Nurturing, Content Creation, Lead Generation, Google Ads, Project Coordination, Data Analysis, Webinar Optimization, CRM Management.
Base Salary: 45-50K
We are seeking a highly experienced and strategic Performance Marketing & Lead Nurturing Specialist to join our growing marketing team. In this role, you will be a key driver of multiple performance marketing initiatives, including our paid advertising and lead nurturing efforts, while also helping to coordinate team workflows and ensuring project success.
Company Description: Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses.
Your Responsibilities:
- Strategically design and execute end-to-end lead generation campaigns, encompassing multi-channel strategies, targeted content creation, and personalized lead nurturing flows.
- Leverage CRM data and automation tools to enhance lead nurturing processes, personalize communications, and drive lead conversion.
- Manage and optimize paid advertising campaigns across LinkedIn Ads and Google Ads.
- Manage and optimize performance marketing including website conversions, webinars, and other channels.
- Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard.
- Act as a central point of communication and collaboration for the marketing team.
- Analyze campaign performance data and provide insights for continuous improvement.
- Create high-quality content, including video sales letters and other engaging materials.
- Improve conversion funnels and user journeys.
What You Need:
- 6+ years of experience in performance marketing and lead nurturing.
- A highly motivated self-starter who proactively identifies opportunities, takes initiative, and thrives in a dynamic environment.
- Strong content creation skills, driven by a passion for creating engaging and high-performing marketing materials.
- Expert-level knowledge of lead nurturing strategies and tactics.
- Proven track record of creating high-converting campaigns.
- Strong skills in LinkedIn Ads and Google Ads.
- Excellent project coordination and communication skills.
- Strong analytical and problem-solving skills.
- Experience with CRM management and lead nurturing automation.
- Experience improving webinar conversion rates.
What you do not need:
– Understanding of business valuations.
What We Offer:
- Fully remote work and flexible working hours.
- High degree of autonomy for our teams.
- Regular team events.
- Company budget for training, courses, and conferences.
- Opportunity to work directly with founders and a team spread across multiple geographies.
- Potential for international travel.
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Performance Marketing Lead (Lead Generation & Nurturing Specialist) employer: Valutico
Contact Detail:
Valutico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Lead Generation & Nurturing Specialist)
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing and lead nurturing. This will not only help you understand the role better but also allow you to speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your experience with Google Ads and LinkedIn Ads by preparing case studies or examples of successful campaigns you've managed. This will demonstrate your hands-on expertise and ability to drive results.
✨Tip Number 3
Network with professionals in the FinTech space, especially those involved in performance marketing. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss how you've used data analysis to improve campaign performance in past roles. Being able to articulate your analytical skills will be crucial in showcasing your fit for this data-driven position.
We think you need these skills to ace Performance Marketing Lead (Lead Generation & Nurturing Specialist)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 6+ years of experience in performance marketing and lead nurturing. Focus on specific achievements related to lead generation campaigns, content creation, and your expertise with Google Ads and LinkedIn Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with CRM management and project coordination, emphasizing your proactive approach.
Showcase Analytical Skills: Include examples of how you've used data analysis to improve campaign performance. Highlight any specific metrics or results that demonstrate your ability to optimize lead nurturing processes and conversion funnels.
Demonstrate Content Creation Expertise: Provide examples of high-quality content you've created, such as video sales letters or engaging marketing materials. This will showcase your strong content creation skills and your ability to drive engagement in lead generation efforts.
How to prepare for a job interview at Valutico
✨Showcase Your Lead Generation Expertise
Be prepared to discuss specific lead generation campaigns you've designed and executed. Highlight your strategic approach, the channels you used, and the results achieved to demonstrate your expertise in this area.
✨Demonstrate Data-Driven Decision Making
Since data analysis is crucial for this role, come equipped with examples of how you've used data to optimize campaigns. Discuss any tools or methodologies you employed to analyze performance and improve conversion rates.
✨Highlight Your Content Creation Skills
Prepare to share samples of high-quality content you've created, such as video sales letters or engaging marketing materials. Explain your creative process and how it contributed to successful lead nurturing.
✨Emphasize Project Coordination Experience
Discuss your experience in coordinating marketing projects and workflows. Provide examples of how you've ensured timely completion and high standards in project delivery, showcasing your communication and organizational skills.
