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- Tasks: Lead UK marketing activities, manage lead generation, and execute campaigns.
- Company: Join Lewis, a dynamic agency focused on innovative marketing solutions.
- Benefits: Enjoy a fast-paced environment with opportunities for growth and creativity.
- Why this job: Make an impact by driving leads and nurturing client relationships in a collaborative setting.
- Qualifications: Passion for marketing, experience in lead generation, and strong communication skills required.
- Other info: Work closely with global teams and report on key metrics weekly.
The predicted salary is between 43200 - 72000 £ per year.
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Senior Marketing Manager, UK, Greater London
Client:
Lewis
Location:
Greater London, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
db3fc23cb216
Job Views:
8
Posted:
03.03.2025
Expiry Date:
17.04.2025
Job Description:
Purpose of the role
Sitting between our marketing and new business teams you will streamline operations and manage our lead generation activities. You will lead on all local (UK) marketing activity including: localising and executing the marketing strategy for the UK, and management of local marketing channels. You will use your marketing and new business skillset as well as work with senior leaders from across the agency to facilitate strategic prospect outreach, production of marketing and sales collateral, paid lead gen campaigns and pipeline measurement. You will be focused on driving leads and nurturing connections with prospective clients as your primary goal through a multidisciplinary/multichannel approach.
Responsibilities
- Lead the planning and execution of all marketing activities in line with regional and global activity
- Actively research and suggest ideas and opportunities to promote the company and services
- Implement outbound campaigns to nurture leads throughout the entire buying process and optimize conversion of that traffic into leads
- Manage the production/creation of online campaigns and suggest ideas for creative outreach campaigns
- Ensure marketing is central to driving brand awareness and generation of qualified leads
- Monitor marketing qualified leads and flag/refer new business opportunities to senior team members
- Utilize marketing and sales communications mix to drive lead gen strategy across multiple business and global segments
- Assist the Global Head of Marketing and International Client Engagement Director with development, execution and tracking of paid lead generation campaigns
- Help identify opportunities with priority verticals and key service areas
- Assist Client Engagement team with production of sales collateral, case studies and other assets
- Own management of prospect outreach and associated tactics – event attendance, networking and awards
- Report weekly on key metrics – prospect touchpoints, conversations, opportunities, etc.
- Work closely with teams around the world for case studies and marketing assets to ensure consistent, relevant sales materials
- Monitor campaign performance data and contribute to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
- Monitor and analyze engagements on social media and respond as appropriate
- Analyze and evaluate results and data to make campaign and investment recommendations
- Compile ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
About you
- Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimization, email marketing and social media in addition to SEO.
- Client service experience, preferably from agency side
- Hunger to hunt for and convert new business that contributes to the growth of the business
- Capacity and aptitude to work in a pacey, agile way for an entrepreneurial business and get things done!
- Organized and systematic, with an excellent eye for detail
- Ability to go above and beyond to implement and streamline processes for best practice lead generation and sales enablement
- Experience with CRM and marketing automation platforms
- Excellent communication skills (written and spoken)
Key relationships
- Global Head of Marketing
- International Client Engagement Director
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Senior Marketing Manager, UK employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, UK
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and lead generation. This will not only help you understand the role better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in agency settings. Attend industry events or webinars to make connections that could provide insights or referrals for the position.
✨Tip Number 3
Research Lewis and their recent marketing campaigns. Being able to discuss their work and suggest potential improvements or new ideas can set you apart as a candidate who is genuinely interested in the company.
✨Tip Number 4
Prepare to discuss specific metrics and results from your past marketing efforts. Highlighting your ability to analyze data and optimize campaigns will demonstrate your expertise in driving leads and conversions.
We think you need these skills to ace Senior Marketing Manager, UK
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, lead generation, and client engagement. Use specific examples that demonstrate your success in similar roles, particularly in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the UK market. Mention specific strategies you would implement to drive leads and enhance brand awareness, reflecting the company's goals.
Highlight Relevant Skills: In your application, emphasize your expertise in digital strategy, conversion rate optimization, and CRM tools. Make sure to mention any experience with social media and email marketing, as these are crucial for the role.
How to prepare for a job interview at TN United Kingdom
✨Show Your Marketing Expertise
Be prepared to discuss your deep knowledge of marketing strategies, especially in lead generation and digital marketing. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Demonstrate Your Client Service Skills
Since client service experience is crucial for this role, share examples of how you've successfully managed client relationships in the past. Discuss how you’ve contributed to their growth and satisfaction.
✨Prepare for a Fast-Paced Environment
This role requires agility and the ability to work in a fast-paced environment. Be ready to provide examples of how you've thrived in similar situations and how you prioritize tasks effectively.
✨Discuss Your Data-Driven Approach
Emphasize your ability to analyze campaign performance data and make informed recommendations. Prepare to discuss specific metrics you've tracked and how they influenced your marketing strategies.
