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- Tasks: Lead performance marketing initiatives and optimize lead generation campaigns.
- Company: Join Valutico, a B2B FinTech innovator transforming financial services with data-driven tools.
- Benefits: Enjoy remote work, flexible hours, team events, and a budget for training.
- Why this job: Be a key player in a dynamic team, driving impactful marketing strategies and collaborating globally.
- Qualifications: 6+ years in performance marketing, strong content creation, and expertise in Google Ads and LinkedIn Ads.
- Other info: Work directly with founders and have opportunities for international travel.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote – Flexible
Availability: Full-time
Job Function: Performance Marketing, Lead Nurturing, Lead Generation, Paid Advertising
Experience: 6+ years
Skills: Lead Nurturing, Content Creation, Lead Generation, Google Ads, Project Coordination, Data Analysis, Webinar Optimization, CRM Management.
Base Salary: 45-50K
We are seeking a highly experienced and strategic Performance Marketing & Lead Nurturing Specialist to join our growing marketing team. In this role, you will be a key driver of multiple performance marketing initiatives, including our paid advertising and lead nurturing efforts, while also helping to coordinate team workflows and ensuring project success.
Company Description: Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses.
Your Responsibilities:
- Strategically design and execute end-to-end lead generation campaigns, encompassing multi-channel strategies, targeted content creation, and personalized lead nurturing flows.
- Leverage CRM data and automation tools to enhance lead nurturing processes, personalize communications, and drive lead conversion.
- Manage and optimize paid advertising campaigns across LinkedIn Ads and Google Ads.
- Manage and optimize performance marketing including website conversions, webinars, and other channels.
- Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard.
- Act as a central point of communication and collaboration for the marketing team.
- Analyze campaign performance data and provide insights for continuous improvement.
- Create high-quality content, including video sales letters and other engaging materials.
- Improve conversion funnels and user journeys.
Requirements
What You Need:
- 6+ years of experience in performance marketing and lead nurturing.
- A highly motivated self-starter who proactively identifies opportunities, takes initiative, and thrives in a dynamic environment.
- Strong content creation skills, driven by a passion for creating engaging and high-performing marketing materials.
- Expert-level knowledge of lead nurturing strategies and tactics.
- Proven track record of creating high-converting campaigns.
- Strong skills in LinkedIn Ads and Google Ads.
- Excellent project coordination and communication skills.
- Strong analytical and problem-solving skills.
- Experience with CRM management and lead nurturing automation.
- Experience improving webinar conversion rates.
What you do not need:
- Understanding of business valuations.
Benefits
What We Offer:
- Fully remote work and flexible working hours.
- High degree of autonomy for our teams.
- Regular team events.
- Company budget for training, courses, and conferences.
- Opportunity to work directly with founders and a team spread across multiple geographies.
- Potential for international travel.
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Performance Marketing Lead (Lead Generation & Nurturing Specialist) | London, UK employer: Valutico
Contact Detail:
Valutico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Lead Generation & Nurturing Specialist) | London, UK
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing and lead nurturing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Showcase your experience with Google Ads and LinkedIn Ads by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used and the results achieved.
✨Tip Number 3
Highlight your project coordination skills by discussing how you've successfully managed multiple projects simultaneously. Use real-life examples to demonstrate your ability to keep teams aligned and projects on track.
✨Tip Number 4
Prepare to discuss your analytical skills by bringing data-driven insights from past campaigns. Being able to analyze performance metrics and suggest improvements will show that you're proactive and results-oriented.
We think you need these skills to ace Performance Marketing Lead (Lead Generation & Nurturing Specialist) | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 6+ years of experience in performance marketing and lead nurturing. Focus on specific achievements related to lead generation campaigns, content creation, and your expertise with Google Ads and LinkedIn Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with CRM management and your ability to analyze campaign performance data.
Showcase Your Content Creation Skills: Since strong content creation skills are essential for this role, consider including samples of your work or describing successful campaigns you've led that involved engaging marketing materials.
Highlight Project Coordination Experience: Emphasize your project coordination and communication skills in your application. Provide examples of how you've successfully managed workflows and ensured projects were completed on time and to a high standard.
How to prepare for a job interview at Valutico
✨Showcase Your Experience
Make sure to highlight your 6+ years of experience in performance marketing and lead nurturing. Prepare specific examples of successful campaigns you've managed, especially those involving Google Ads and LinkedIn Ads.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data analysis to improve campaign performance. Share insights from past projects that led to increased conversions or enhanced lead nurturing processes.
✨Emphasize Content Creation
Since strong content creation skills are crucial for this role, prepare to talk about your approach to creating engaging marketing materials. Bring examples of high-performing content you've developed, like video sales letters.
✨Prepare for Project Coordination Questions
Expect questions about your project coordination experience. Be prepared to explain how you ensure timely completion of projects and how you facilitate communication within a team.
