Field Marketing Manager - Event Programs

Field Marketing Manager – Event Programs

London, UK

Team Description

We are looking for an experienced and highly motivated Field Marketing Manager to join our London-based EMEA marketing team. In this role, you will own both our first and third party event programs, including field events, third party sponsorships, and corporate events.

Our ideal candidate will align closely with our sales organisation and global marketing team, with a focus on lead generation, pipeline growth, and deal acceleration. You’re eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and creating unique experiences to enhance brand awareness, customer relationships, expand share of wallet, and position Pendo as the premier partner for software experience.

This candidate has experience planning and executing strategic third party sponsorships and activations, regional in-person events, and large-scale customer events. This candidate excels at building relationships, managing logistics, and analysing data to improve future marketing programs and initiatives.

Role Responsibilities:

• Own and manage the EMEA event calendar, including third party sponsorships, field events, and corporate events
• Collaborate effectively with the marketing and sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience
• Plan, execute, and manage regional in-person field marketing events that are compelling and engage target audiences, generate qualified leads, and build brand awareness
• Plan, execute, and manage third party sponsorships with a creative flair that generates traffic to our stand, partnering closely with the BDR organisation to ensure swift and effective follow up
• Plan, execute, and manage our regional customer conferences (with additional agency/global marketing support), creating unforgettable experiences that foster brand loyalty and support renewal and expansion pipeline goals
• Analyse event and program performance metrics and identify areas of improvement and actionable recommendations for future programs
• Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience
• Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.

Minimum Qualifications:

• Bachelor’s degree and minimum five (5) years of relevant experience, including event planning and sales partnership
• Demonstrated ability to collaborate effectively with cross-functional teams
• Strong project management and effective communication skills
• Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
• Ability to travel

Preferred Qualifications:

• Background in B2B SaaS event marketing
• Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
• Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
• Proficiency in Google Suite, Salesforce, Marketo, Outreach, and Splash
• Fluent in French, both spoken and written
• Any other language fluencies

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and attack what truly drives product success. Our mission is to improve society\’s experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo\’s future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected base salary range for this role in the following location is:

London, UK – 51,000 GBP – 65,000 GBP

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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