Senior Digital Marketing Executive

About you:

Are you a dynamic, results-driven marketer with a passion for education and expertise in digital marketing? Exams Ninjas is looking for an outstanding Senior Digital Marketing Executive to lead the growth of Exams Ninja and its courses to 3x revenues through innovative digital marketing strategies. This role is perfect for someone who thrives on data-driven decision-making-seeking insights and solutions where data may not yet exist. You’ll play a pivotal role in developing and executing tactics to promote the brand, driving traffic to the website, and ensuring our offerings reach their full potential. If you’re a strategic thinker, a marketer with a variety of skills, and are excited by the challenge of growing a leading educational platform, we want to hear from you!

About Exams Ninjas:

At Exams Ninja, we are revolutionizing how students prepare for the world’s most competitive university admissions tests. Our mission is simple: to equip ambitious learners with the tools and knowledge to unlock their full potential. With a blend of expert-led resources and cutting-edge technology, we guide students on their journey to success.

As a fast-growing, innovation-driven company, we thrive on creativity, collaboration, and impact. Every day, we challenge ourselves to redefine what’s possible in education. Our team is made up of passionate, dynamic individuals who believe in making learning accessible, engaging, and effective. Together, we build solutions that inspire students to dream bigger and achieve more. If you’re a marketing visionary ready to make waves in the edtech space, Exams Ninja is your platform to shine. Join us, and help us transform futures-one student at a time.

What you’ll be doing:

In this critical role, you will take the helm of our marketing efforts, steering the Exams Ninja brand towards accelerated growth and visibility. Your responsibilities will include:

1. Strategic Leadership: Develop and oversee the overall marketing strategy for Exams Ninja, ensuring it aligns with our business objectives.
2. Marketing Plan Execution: Craft and implement a comprehensive marketing plan to effectively promote the Exams Ninja brand and increase website traffic.
3. Conversion Funnels: Design and refine marketing funnels to boost registrations, convert free users to paid subscribers, and encourage existing users to explore additional services like courses and tutoring.
4. Budget Management: Manage a significant five-figure budget, allocating resources wisely to maximize return on investment.
5. Brand Development: Continuously enhance and evolve the Exams Ninja brand, ensuring it resonates with our target audience.
6. Campaign Management: Create, execute, and monitor marketing campaigns, adjusting strategies based on performance data.
7. Targeted Messaging: Develop tailored messaging for different exams, ensuring that each piece of marketing material speaks directly to the needs and interests of potential users.
8. Content Strategy: Generate innovative content marketing ideas and collaborate with the content team to bring these concepts to life.
9. Market Research: Engage in thorough market research using social listening tools, customer feedback, and online forums to stay ahead of industry trends and customer needs.
10. Analytics and Reporting: Develop dashboards to track key marketing metrics and user insights, providing regular reports to guide future marketing efforts.
11. Marketing Collateral: Design and produce compelling marketing materials that effectively communicate the value of Exams Ninja.
12. Community Building: Establish and grow the Exams Ninja Discord community, fostering an engaging platform for user interaction and support.

The Skills & Experience you’ll need:

To thrive in this role at Exams Ninja, you should bring a robust set of skills and experiences that will drive our marketing strategies and enhance our brand presence. Specifically, we are looking for:

1. Industry Experience: Minimum of 3 years working in the education sector with a focus on B2C SaaS products, demonstrating a deep understanding of the unique challenges and opportunities in educational technology.
2. Digital Marketing Expertise: At least 3 years of experience in digital marketing, with a proven track record of executing successful campaigns in email marketing, paid advertising, and organic search.
3. Communication Skills: Exceptional verbal and written communication abilities, capable of crafting clear and persuasive messages for diverse audiences.
4. Analytical Thinking: Highly curious and experimental mindset geared towards a “test and learn” approach, essential for optimizing marketing strategies.
5. Customer-Centric: Extremely focused on understanding and fulfilling customer needs, enhancing user satisfaction and loyalty.
6. Commercial Acumen: Strong commercial mindset with the ability to drive business growth through strategic marketing efforts.
7. Quantitative Skills: Comfort with numbers and data analysis, enabling effective budget management and performance tracking.
8. Funnel Mastery: Strong grasp of marketing funnels and customer conversion strategies, from awareness to purchase.
9. Proactivity: A self-starter attitude, known as a doer who can initiate and complete projects with minimal supervision.
10. Technical Skills: Proficiency with WordPress and an understanding of web design principles to oversee website updates and improvements.

Our Values

Joining Exams Ninjas means:

1. Embracing Inspirational Teaching: You’ll impact students’ lives through empathetic guidance and deep educational insights, inspiring them to reach new heights.
2. Pursuing Excellence: Our commitment to excellence is seen in every facet of our work. We strive for the highest standards not just in what we deliver to our students but in how we support each other to achieve personal and professional growth.
3. Committing to Growth: Learning is at the heart of everything we do. Whether it’s professional development, academic tutoring, or personal growth, we provide opportunities for our team and our students to continually expand their horizons.
4. Passion in Our Work: At Exams Ninjas, passion drives us. We seek individuals who love what they do and find joy in making a significant impact on the future of education.
5. Deep Mentoring and Support: We provide a supportive environment where personalized mentoring helps both our staff and our students overcome challenges and succeed in their goals.

If these qualities don’t resonate with you, Exams Ninjas might not be the best fit. However, if you’re excited by a challenge and eager to make a real impact in the educational sector, we would love to hear from you!

Why Exams Ninja?

At Exams Ninja, we’re passionate about creating an exciting and rewarding workplace. Here’s what makes being a part of our team special:

1. Remote Freedom: Enjoy the flexibility of working from anywhere. We value results and trust you to meet your goals without the confines of a traditional office.
2. Autonomy and Impact: Have a tangible effect on our future. Your ideas and initiatives will directly influence the development of our platform, offering you the chance to make a real difference.
3. Training and Mentorship: We are committed to your professional growth. Exams Ninja invests in comprehensive training and mentorship programs to help you expand your skills and advance your career.
4. Incredible Perks: Take part in our annual ski trip-an exciting adventure and a fantastic way to bond with colleagues. Join us for a company retreat where we celebrate our achievements and strategize for what’s next. Experience an unforgettable Christmas party hosted at an Oxford or Cambridge college, complete with 4 course dinner and 5-star dining. Enjoy generous incentives and bonuses that reward your dedication and hard work.

Don’t Apply If

1. You lack creativity: This role requires developing engaging and innovative content marketing ideas for the team to bring to life. If brainstorming unique strategies and crafting impactful campaigns doesn’t excite you, this position may not be the right fit.
2. You shy away from technology: As a forward-thinking company, we leverage technology to enhance our educational services and internal operations. Proficiency with digital tools and an enthusiasm for embracing new tech is crucial in our fast-paced environment.
3. You lack initiative: We value team members who are proactive, energetic, and driven to succeed. Our environment thrives on individuals who bring passion and dynamism to their roles, consistently seeking ways to improve and innovate.

Summary:

Pay: £30,000 – £45,000 per year (OTE) based on experience

Benefits:

• Company Pension Scheme
• 28 days of annual leave (increasing to 33 Days in 5 Year)
• Paid Sick Leave
• 3-5 Days Paid Study Leave
• Paid Parental Leave
• Enhanced Paternity Leave – 6 weeks at 90%

Location: Remote (5 days from home) with one in-person team bonding & training day per month in Oxfordshire (lunch included!)

Job Type: Full-Time, 40 hours per week

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