Senior Student Marketing & Recruitment Officer (Digital)

Senior Student Marketing & Recruitment Officer (Digital)

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Main area Senior Student Marketing & Recruitment Officer (Digital) Grade 6 Contract 22 months (Fixed-term (22 months)) Hours

• Full time
• Part time
• Flexible working

37.5 hours per week Job ref 260-TP-874

Site Tavistock Centre, North-West London (NW3) Town London Salary £44,806 – £53,134 per annum inclusive of HCAS Salary period Yearly Closing 09/03/2025 23:59

It is a condition of this employment that you must live in and remain a resident of the United Kingdom during your employment with the Tavistock and Portman NHS Foundation Trust.

Job overview

The Senior Marketing & Recruitment Officer (Digital) will be responsible for supporting all digital marketing and recruitment activity for the Division of Education & Training – bringing their technical expertise and experience to support each stage of the applicant journey and a wide variety of digital channels and tools, in order to help maximise the recruitment potential of our wide-ranging education and training programme.

To achieve this, the post-holder will take ownership of various key areas of activity – including supporting our website, creating and managing conversion-focused automation journeys, briefing and monitoring digital advertising campaigns, and taking a lead on structuring and maintaining our marketing database. Target and data focused, with a keen eye for detail, they will seek out opportunities to optimise and iterate processes across all areas of activity, offering actionable insights and recommendations based on their in-depth analysis and reporting. The postholder will also play a key role in bringing various digital projects to fruition, including the acquisition and implementation of a new CRM System – helping to establish innovative and future-facing ways of working for the wider team.

Main duties of the job

• Lead on the development of up-to-date processes and procedures to ensure consistency and clarity across all areas of digital marketing activity.
• Support the maintenance of an accurate, up-to-date database of marketing contacts.
• Proactively support the maintenance and development of the Education & Training website.
• Develop and oversee a suite of automation journeys, continuously monitoring performance to optimise efficacy.
• Take a lead on briefing, monitoring and evaluating digital advertising campaigns, with the support of Student Marketing & Recruitment Managers, and external agencies.
• Support campaign activity across a range of digital channels, including web, email and social media.
• Undertake digital graphic design work as required, using design software such as Adobe InDesign and Canva and adhering to brand guidelines.
• Contribute to the management of shared inboxes and social media accounts when required.
• Produce and present regular analysis and reporting on digital marketing activity.
• Support various high-priority digital projects, including the acquisition and implementation of a new CRM System within the coming academic year.
• Work collaboratively with colleagues across the Student Marketing, Recruitment and Admissions team, as well as the Digital Communications Manager supporting the wider activity of DET – including participating in events outside of normal working hours.

Person specification

Qualifications

• Google Analytics Certification
• Professional qualification or evidence of further training / development in digital marketing

Experience

• Previous experience in a similar digital marketing or communications role
• Experience working with a range of digital marketing tools and systems
• Experience of using a CRM System, including automated journeys
• Experience of supporting a website, using a CMS and appropriate analytics and tracking tools
• Experience of working with social media scheduling and analytics tools
• Experience of working within the education and training sector
• Experience of working with external agencies, e.g. advertising and web

Skills

• Strong written and verbal communication skills
• Data literate, able to review / assess / make recommendations as a result of analysis
• Able to produce and edit email campaigns and automations using email software
• Able to build web pages, forms and other content via CMS
• Able to produce print materials using design software, e.g. Adobe/Canva
• Multitasker able to work across multiple projects to tight timescales

Knowledge

• Understanding of the latest developments and trends in digital marketing
• Understanding of data protection legislation and its implications for digital marketing practices
• Understanding of key developments and trends in the Higher Education sector
• Understanding of key developments and trends in the Health and Care Sector

Personal attributes

• Able to demonstrate a commitment to, and a desire to live by, the Trust’s values
• Self-starter, able to initiate and progress projects independently
• Able to maintain high standards and attention to detail while working under pressure

The Tavistock and Portman NHS Foundation Trust is committed to equality, diversity and inclusion. We are particularly keen to attract candidates from underrepresented backgrounds to better meet the needs of the service users and students that we serve.

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. Before submitting your application and to avoid disappointment please check that you are eligible under the UKVI points based system.

By applying for this role, you accept in the event you are successful that your personal data may be transferred from the Trust to another NHS organisation where your employment transfers within the NHS.

We communicate to all job applicants via the email address which has been provided on the application form. Please ensure you check your email on a regular basis.

PLEASE NOTE:
* The closing date given is a guide. We reserve the right to close the vacancy once we have received sufficient applications, so we advise you to submit your application as early as possible to prevent disappointment.
* Only those candidates who clearly demonstrate how they meet the person specification on their application will be shortlisted for this job.

* Interview arrangements will be communicated via email so please check your email regularly following the closing date.

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