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- Tasks: Lead the CRM strategy to enhance customer experience and retention.
- Company: Join a dynamic global brand focused on customer experience.
- Benefits: Enjoy opportunities for personal growth, training, and career advancement.
- Why this job: Be part of a skilled team driving impactful customer journeys in a fast-paced environment.
- Qualifications: Experience in CRM, retention marketing, and email marketing is essential.
- Other info: This role offers significant ownership of the CRM program and its success.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for an eCommerce Lead to join our expanding global brand. In this role, you will take charge of our CRM strategy, leveraging data insights to improve the entire customer journey. This is a fantastic opportunity to become part of a dynamic company and work with a skilled team focused on enhancing customer experience and retention.
Role Overview: This role is ideal for a seasoned CRM and retention marketing professional looking to take the next step in their career. As an eCommerce Lead you will be responsible for designing and executing an advanced CRM program, using the latest technologies. You will oversee CRM systems, retention strategies, and personalization initiatives, reporting directly to the Head of Ecommerce & Technology.
We’re looking for a tech-savvy, data-driven, and commercially focused individual who can take ownership of the CRM program and drive its success. This is a great chance to contribute to the growth of a fast-paced company while working with a team of digital experts. You’ll have significant opportunities for personal growth, training, and career advancement.
Key Responsibilities:
- Lead the development and execution of the CRM strategy to enhance customer experience, retention, and lifetime value.
- Manage and optimize CRM technology tools, including CRM, CDP, ESP, and personalization platforms like HubSpot, Klaviyo, Sweet Analytics, and Movable Ink.
- Collaborate with cross-functional teams to leverage customer data insights and design impactful, results-driven campaigns and automations.
- Analyze data to create personalized customer journeys, using automation for onboarding, win-back, and other tailored flows.
- Use a test-and-learn approach to continuously optimize strategies, identify areas for improvement in the customer journey, and implement A/B testing to drive better outcomes.
Ideal Candidate:
- Demonstrated experience in CRM, customer retention, and email marketing.
- Hands-on expertise with marketing automation and email marketing platforms.
- Strong focus on customer experience and its role in driving business success.
- Data-driven mindset with a keen ability to make informed decisions.
- In-depth understanding of customer segmentation, audience targeting, and optimizing the customer journey.
- Adaptable and eager to thrive in a fast-paced environment.
- Motivated to grow and succeed within a rapidly evolving business.
If you are ready to take the lead in shaping the CRM strategy for a growing global brand, we would love to hear from you! #J-18808-Ljbffr
eCommerce Lead employer: Institute of Communication
Contact Detail:
Institute of Communication Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Lead
✨Tip Number 1
Familiarize yourself with the latest CRM technologies and tools mentioned in the job description, such as HubSpot and Klaviyo. Being well-versed in these platforms will not only boost your confidence during interviews but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used data insights to improve customer journeys in previous roles. This will help you stand out as a candidate who can effectively leverage analytics to drive results.
✨Tip Number 3
Network with professionals in the eCommerce and CRM space. Engaging with industry experts can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview with us.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and optimization strategies. Being able to articulate your approach to testing and learning will show that you're proactive and focused on continuous improvement, which is crucial for this role.
We think you need these skills to ace eCommerce Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the eCommerce Lead position. Understand the key responsibilities and required skills, especially focusing on CRM strategy and customer retention.
Tailor Your CV: Customize your CV to highlight your experience in CRM, customer retention, and email marketing. Make sure to include specific examples of how you've used data insights to improve customer journeys in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for enhancing customer experience and your data-driven approach. Mention any relevant technologies you have worked with, such as HubSpot or Klaviyo, and how they relate to the role.
Highlight Your Achievements: In both your CV and cover letter, emphasize your achievements in previous positions. Use metrics to demonstrate how your strategies improved customer retention and engagement, showcasing your impact on business success.
How to prepare for a job interview at Institute of Communication
✨Showcase Your CRM Expertise
Be prepared to discuss your hands-on experience with CRM systems and marketing automation tools. Highlight specific projects where you successfully implemented strategies that improved customer retention and engagement.
✨Data-Driven Decision Making
Demonstrate your ability to analyze data and make informed decisions. Bring examples of how you've used data insights to optimize customer journeys and drive successful campaigns.
✨Collaboration is Key
Emphasize your experience working with cross-functional teams. Share instances where collaboration led to impactful results, showcasing your ability to leverage diverse perspectives for better outcomes.
✨Adaptability in a Fast-Paced Environment
Prepare to discuss how you've thrived in dynamic settings. Provide examples of how you've adapted your strategies in response to changing market conditions or customer needs, highlighting your proactive approach.
