FENTY Senior Marketing Manager

POSITION: SENIOR MARKETING MANAGER, Fenty Beauty/Skin/Hair/Fragrance

REPORTS TO: Marketing Director

About Kendo

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler. A play on the words “can do”, Kendo has become a hub of creativity and next generation beauty product development. Kendo is owned by LVMH Moët Hennessy – Louis Vuitton, the world’s largest luxury group. The Kendo house of brands presently includes: Fenty Beauty, Fenty Skin, Fenty Hair, KVD Beauty, Ole Henriksen, and Lip Lab. Through original development, collaborations and acquisitions, the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, and great retail and direct-to-consumer partnerships.

POSITION SUMMARY:

This exciting role offers the opportunity to drive the multi-axis Fenty Beauty, Skin, Hair, and Fragrance marketing strategy in the UK & Ireland. This role oversees all aspects of marketing for the Fenty brands, including but not limited to retail media & retailer partnerships, IRL consumer activations, paid social, and brand strategy.

Job Responsibilities

Overarching Scope:

1. 360 management of Fenty Beauty, Fenty Skin, Fenty Hair, and Fenty eau de Parfum marketing plans & budget, including strategy and execution
2. Manage & lead team of 3: Associate Marketing Manager & 2 Marketing Coordinators; responsible for team development

Marketing Strategy:

1. Adapt global marketing plans to suit local UKI market and goals, for both core and newness (8-10+ A launches annually)
2. Skilfully liaise with global team based in US, to communicate regional needs and gain approvals, as well as foster relationships with international teams around the globe
3. Develop customized marketing campaigns/activations within multiple retailers, including Boots, Sephora, department stores, and pure players
4. Think big with pitching out of the box creative marketing ideas, as well as devise nimble, conversion-driving tactics
5. Create clear, impactful presentations that storytell effectively, sometimes with quick turnaround
6. Collaborate with cross-functional partners, including influencer/PR, commercial, retail, & education teams to ensure development of holistic 360 plans and retail excellence

Media:

1. Responsible for retail media strategy & budget across all retailers, to align with commercial focuses
2. Liaise with influencer team on developing paid content and media boosting strategy
3. Work with LVMH media agency

Activation:

1. Responsible for oversight of all consumer activations from start to finish
2. Develop in-store eventing strategies, including GWPs, on-counter collateral, etc

Market Benchmarking:

1. Forecast NPD & use Circana tool to analyze marketing trends & insights
2. Work with Business Analyst to use data to develop actionable strategies that drive results and make recommendations to commercial team
3. Pricing strategy
4. Annual sampling & NSG strategy oversight

Budget:

1. Responsible for managing marketing budget for all 4 brands

Profile Requirements:

1. 5+ years experience in beauty/cosmetics marketing, ideally in the UK/Ireland
2. Passionate about beauty and tapped into pop culture and consumer trends
3. Entrepreneurial mindset, putting processes into place when lacking
4. Exceptional organizational skills and attention to detail
5. Proficiency in Microsoft Excel and Powerpoint
6. Adept with social media platforms
7. Strong time management skills; ability to juggle priorities and multiple projects
8. Leadership skills/experience managing a team
9. Proactive problem-solving skills

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