Marketing Manager (B2B), Glasgow City

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Responsibilities

• Create integrated marketing campaigns for our leads and existing customers based on market segments/product lines and build repeat business.
• Supervise the execution, monitoring, and measurement of marketing campaigns and make adjustments to ensure their success.
• Recruit and train talent of brand ambassadors and influencers for successful implementation of marketing campaigns.
• Brief print suppliers, external creative agencies, and freelancers.
• Ensure campaign implementation follows organisational guidelines.
• Compile regular reports of campaign performance and results.
• Work with the Digital Marketing Manager to improve new campaigns, using data and feedback from existing and previous projects.
• Coordinate with the Product Manager and wider Marketing team to keep a pulse on the latest product updates and coordinate with respective teams on UK launch dates.
• Organise campaigns and keep team members informed on deliverables on Monday.com.
• Prepare bi-weekly campaign status reports for leadership.
• Ideate and own the brand storytelling process, coordinating with the Creative Team on content, video, and design.
• Check and approve campaign content and materials for accuracy.
• Oversee the quality of work returned by designers and copywriters.

The Successful Applicant

Minimum/Preferred Education

Minimum: Bachelor’s Degree in Marketing, Communications, or relevant field.

Experience

Minimum Years of Experience: 4+ Years in Marketing or Communication positions.

Knowledge, Skills & Abilities

• Excellent English verbal and written communication skills.
• Up to date on the latest marketing trends and knowledge.
• Exceptional communication and project management skills.
• Strong project management skills and attention to detail.
• Flexible to work after hours in the evenings or over weekends for events where needed.
• Ability to work independently and as part of a team.
• Proven experience in the corporate marketing environment.
• Experience with Monday.com, project management platform.
• Experience with WordPress or similar web management platform.
• Ability to manage several marketing campaigns simultaneously.
• Knowledge of British Sign Language and/or other European languages (advantageous).
• Experience/Knowledge of the Deaf Community (advantageous).

What’s on Offer

• Vitality Private Health Insurance.
• 32 days A/L (Including Bank holiday), increasing to 33 days after 2 years.

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