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- Tasks: Manage and optimize digital advertising campaigns while nurturing client relationships.
- Company: Join Trainline Advertising, a leader in connecting travelers with advertisers.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a growing team that impacts the advertising landscape in travel.
- Qualifications: 3 years in advertising, expertise in Google Ad Manager, and strong data analysis skills required.
- Other info: This role is perfect for data-driven individuals ready to make a difference.
The predicted salary is between 48000 - 84000 £ per year.
Social network you want to login/join with:
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Client:
Trainline
Location:
Greater London, United Kingdom
Job Category:
–
EU work permit required:
Yes
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Job Reference:
4eba62f63363
Job Views:
7
Posted:
03.03.2025
Expiry Date:
17.04.2025
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Job Description:
Job Description
Trainline Advertising’s vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments. Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel from awareness through to purchase and loyalty.
About the Role
We are looking for a highly motivated and detail-oriented Ad Sales Planning & Optimisation Manager to join our Advertising team. You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms. The role broadly covers three areas of responsibility: 1) assisting the ad sales team with media plans and pitches, 2) successful execution and optimisation of programmatic and direct advertising campaigns, 3) client relationship management to nurture and grow our advertising accounts, and 4) establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns.
You will work cross-functionally with internal teams including Ad Sales, Supply, Brand, and Marketing to achieve these objectives. The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and ad technologies, and is an expert in Google Ad Manager.
What you will do
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Manage relationships and grow revenue from existing advertising accounts across programmatic and direct.
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Oversee the end-to-end execution of digital advertising campaigns including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.
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Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue.
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Generate regular reports on campaign performance including key metrics, trends, and actionable recommendations for optimization.
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Resolve ad delivery, ad quality, and technical issues liaising with the relevant teams for support as needed.
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Define, implement, and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns.
Qualifications
What You Will Need
You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.
3 years of relevant experience in the advertising sector either publisher/agency side or in ad tech focusing on operations.
Mastery of working in and troubleshooting across ad servers and programmatic buying/selling platforms; Google Ad Manager experience is essential.
Deep knowledge of ad tech and experience managing relationships with advertising clients, DSPs, and other vendors.
Demonstrated experience in extracting actionable insights and developing business strategies from data.
Demonstrated experience with building and nurturing client relationship management.
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Ad Sales Planning & Optimisation Manager employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ad Sales Planning & Optimisation Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital advertising and programmatic buying. Understanding the current landscape will help you speak confidently about how you can optimize campaigns and drive revenue.
✨Tip Number 2
Network with professionals in the advertising sector, especially those who have experience with Google Ad Manager. Building connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed and optimized ad campaigns in the past. Highlighting your hands-on experience will demonstrate your capability for this role.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to drive decisions in previous roles. This is crucial for a position focused on performance optimization.
We think you need these skills to ace Ad Sales Planning & Optimisation Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Ad Sales Planning & Optimisation Manager position. Make sure you understand the key responsibilities and qualifications required, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in ad operations, particularly with Google Ad Manager. Provide specific examples of how you've managed digital advertising campaigns and optimized performance in previous roles.
Showcase Your Skills: Make sure to highlight your data-driven mindset and ability to extract actionable insights from campaign performance metrics. Mention any relevant tools or technologies you are proficient in that align with the job requirements.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your background and skills to Trainline's vision for advertising. Discuss your passion for the industry and how you can contribute to their goals, especially in nurturing client relationships and optimizing campaigns.
How to prepare for a job interview at TN United Kingdom
✨Show Your Expertise in Ad Tech
Make sure to highlight your experience with Google Ad Manager and other ad technologies during the interview. Be prepared to discuss specific campaigns you've managed and how you optimized them for better performance.
✨Demonstrate Your Data-Driven Mindset
Since the role requires a strong focus on data, come prepared with examples of how you've used data to drive decisions in past roles. Discuss any metrics or KPIs you tracked and how they influenced your strategies.
✨Emphasize Client Relationship Management Skills
The ability to nurture and grow client relationships is crucial. Share stories that showcase your success in managing client accounts and how you resolved issues to maintain strong partnerships.
✨Prepare for Cross-Functional Collaboration
This role involves working with various internal teams. Be ready to talk about your experience collaborating with different departments, such as sales, marketing, and supply, and how you ensured smooth execution of campaigns.
