Events Marketing Managaer

We’re looking for a talented Event Marketing Manager to drive participant recruitment for our fundraising events portfolio. If you have a background in marketing or fundraising and thrive in a fast-paced, collaborative environment, this is a fantastic opportunity to contribute to an organisation that makes a real difference.

In this role, you’ll be responsible for crafting and launching engaging campaigns that attract new participants, working with teams across the Royal British Legion to deliver impactful results. With your expertise in multi-channel marketing, you’ll help us meet our recruitment targets and build long-lasting relationships with supporters.

You’ll bring an array of experience in fundraising events, having successfully managed campaigns across a variety of channels including direct mail, email, digital advertising, and social media. Your ability to oversee and manage key suppliers and partners will ensure that every campaign is executed to the highest standards.

You’ll also be responsible for budgeting, where your experience in managing expenditure will be crucial in ensuring that campaigns are cost-effective and deliver great return on investment. You’ll work with the team to create forecast models, monitor progress, and adjust strategies as needed to ensure continuous improvement and success.

Your strong communication and relationship-building skills will be essential as you work closely with both internal teams and external agencies. You’ll collaborate with colleagues across various departments to develop targeted marketing strategies and ensure the creative and messaging align with the overall objectives of the fundraising campaigns. By using insights from your analysis, you’ll help shape future strategies and inform decisions to further grow the success of our fundraising events.

This role requires a strategic mindset, paired with a hands-on approach to campaign management. This is an exciting chance for someone with a qualification in marketing or fundraising (such as CIM, IDM, or CIoF) and significant experience in planning and delivering successful multi-channel campaigns. Your expertise in managing budgets, analysing results, and adapting strategies to meet objectives will be key to your success in this role.

If you’re results-focused, highly organised, and passionate about making an impact, we’d love to hear from you. Join us in this rewarding role and help us raise crucial funds for the Royal British Legion through engaging and innovative fundraising events.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.