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For Companies At a Glance
- Tasks: Create and optimize SEO content like blogs and product descriptions.
- Company: Join BAT, a leader in the tobacco industry focused on innovation.
- Benefits: 6-month contract with potential for extension; work with cutting-edge AI tools.
- Why this job: Perfect for creative minds wanting to impact SEO strategies and trends.
- Qualifications: Experience in SEO copywriting and strong writing skills required.
- Other info: Collaboration with legal teams and a chance to work in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
As an SEO copywriter, you will create and optimise compelling content that aligns with the overarching SEO strategy outlined by BAT. Working closely with the SEO team, you will conduct keyword research and craft high-quality content including blog articles, product descriptions, and more. You will collaborate with legal and category teams to ensure content compliance and relevance. Additionally, you will leverage AI tools to enhance your workflow and stay informed about industry trends to maintain content freshness and effectiveness.
This is a 6m FTC with possibility to extend.
Key Responsibilities
- Conduct keyword research to identify high-impact keywords and phrases (with support of the wider team).
- Create SEO-optimized content based on the content calendar and global SEO strategy including blog articles, product descriptions, rich content, FAQs, promo content.
- Collaborate with legal and category teams to ensure content compliance and relevance. Being a proactive participant of the approval and feedback process (supported by the SEO team and more experienced copywriting team member).
- Monitor and analyze content performance, adjusting as needed to improve SEO results.
- Leverage our AI tools, Imagine and Sidekick, identifying ways to integrate them into SEO copywriting workflows.
- Support the development of SEO-driven content strategies, including insight generation, auditing and gap analysis, and strategy development.
- Collaborate with the SEO team, drawing upon keyword research and SEO content briefs in order to develop content that aligns with best practice.
- Stay up to date with SEO industry trends and competitor activities to keep content fresh and relevant.
Must-Have Experience and Skills:
- Proven experience in SEO copywriting.
- Basic understanding of keyword research and SEO best practices.
- Excellent writing, editing, and proofreading skills.
- Ability to work collaboratively with cross-functional teams.
- Strong attention to detail and organizational skills.
Nice to Have:
- Experience with SEO keyword software such as Ahrefs, SEMrush etc. Main focus: Conductor.
- Experience in the pharmaceutical, alcohol, and tobacco industries.
- Second fluent language, German preferred.
#J-18808-Ljbffr
Creative London SEO Copywriter - 6m FTC employer: Tandpgroup
Contact Detail:
Tandpgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative London SEO Copywriter - 6m FTC
✨Tip Number 1
Familiarize yourself with the specific SEO tools mentioned in the job description, like Ahrefs and SEMrush. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Stay updated on the latest trends in SEO and content marketing. Follow industry blogs, attend webinars, or join relevant online communities to show that you are proactive about your professional development.
✨Tip Number 3
Prepare examples of your previous SEO copywriting work that highlight your ability to create engaging and optimized content. Be ready to discuss how you approached keyword research and content strategy in those projects.
✨Tip Number 4
Since collaboration is key in this role, think of ways you've successfully worked with cross-functional teams in the past. Be prepared to share specific examples that showcase your teamwork and communication skills.
We think you need these skills to ace Creative London SEO Copywriter - 6m FTC
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of an SEO copywriter as outlined by BAT. Familiarize yourself with their SEO strategy and the types of content they prioritize, such as blog articles and product descriptions.
Showcase Your Experience: Highlight your proven experience in SEO copywriting in your CV and cover letter. Provide specific examples of past projects where you conducted keyword research and created optimized content that improved SEO performance.
Emphasize Collaboration Skills: Since the role involves working closely with legal and category teams, emphasize your ability to collaborate effectively with cross-functional teams. Mention any relevant experiences where you successfully navigated feedback processes.
Stay Current with SEO Trends: Demonstrate your knowledge of current SEO trends and tools in your application. Mention any experience with AI tools or SEO software like Ahrefs or SEMrush, and how you've integrated them into your writing process.
How to prepare for a job interview at Tandpgroup
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO copywriting and keyword research. Highlight specific projects where you've successfully optimized content and improved SEO performance.
✨Demonstrate Collaboration Skills
Since the role involves working closely with legal and category teams, share examples of how you've effectively collaborated with cross-functional teams in the past. This will show your ability to work well in a team environment.
✨Familiarize Yourself with AI Tools
Research the AI tools mentioned in the job description, like Imagine and Sidekick. Be ready to discuss how you would leverage these tools in your SEO copywriting workflow to enhance efficiency and effectiveness.
✨Stay Updated on Industry Trends
Show your passion for the industry by discussing recent trends in SEO and content marketing. Mention any relevant articles or resources you've followed to demonstrate your commitment to staying informed.
