Head of Marketing

Job Title: Head of Marketing, Full Time.

Starting Salary: £65,000+ (based on experience).

Location: Manchester, UK

About the job

We are seeking a strategic and innovative Head of Marketing to lead our marketing efforts at Enspec Power. This is a senior leadership role responsible for driving brand awareness, market positioning, and demand generation strategies across multiple channels. The ideal candidate will bring a blend of strategic thinking and hands-on execution, working with marketing teams, ensuring that Enspec’s marketing initiatives support business growth, customer engagement, and industry leadership.

This role requires developing a strong technical understanding of our industry, and product and services ranges, a data-driven approach, and the ability to translate complex engineering solutions into compelling, commercially focused marketing strategies that position Enspec as a premium precision-engineering brand.

Responsibilities – will include but not be exclusive to:

Strategic Leadership & Planning

• Develop and execute a comprehensive marketing strategy across a wide range of products and services that align with business objectives.
• Utilise our clearly defined brand guidelines to ensure brand positioning, messaging, and value propositions to differentiate Enspec in the market.
• Own the marketing budget, ensuring cost-effective campaigns, with regular reporting and measurable ROI.
• Drive market research and competitive analysis to identify opportunities, trends, and challenges.
• Work closely with the CEO, Sales, and Technical Leaders to ensure marketing aligns with commercial objectives.
• Create regular reports evaluating the performance of the previous months/quarters, identifying what went well and what didn’t, analysing trends impacting performance, and future forecasting, and applying this information for optimised future campaigns.
• Support in the forming and optimising of marketing processes and how different departments will collaborate for top quality results.

Brand & Content Strategy

• Oversee the creation and consistency of compelling thought leadership, case studies, whitepapers, and technical content that showcase Enspec’s expertise.
• Lead the development of multi-channel marketing campaigns, ensuring a cohesive brand voice across all touchpoints.
• Strengthen Enspec’s digital presence, including SEO, website optimisation, and social media engagement.
• Create a baseline of recorded content platforms, including regular technical webinars and an industry relevant podcast, that leverages our internal experts and thought leaders in discussions around industry trends and solutions.
• Oversee PR, media outreach, and industry events to increase brand awareness.
• Lead submissions of industry specific awards for the brand, notable projects, and key team members.

Digital & Performance Marketing

• Oversee SEO, paid media, and email marketing strategies to increase inbound leads.
• Ensure the company website and CRM systems are optimised for engagement and conversions.
• Oversee campaign performance analytics, reporting on agreed KPIs.
• Build, mentor, and develop the marketing team, fostering a high-performance culture.
• Manage external agencies, freelancers, and content partners to scale marketing efforts.
• Partner with the Technical and Sales teams to ensure messaging aligns with industry trends and client needs.

Qualifications and Experience

• Proven experience in a senior B2B marketing role, preferably within engineering, energy, or technical industries.
• Strong experience in strategic marketing planning, brand positioning, and demand generation.
• Deep understanding of SEO, digital marketing, and data analytics tools (Google Analytics, CRM platforms, marketing automation).
• Expertise in content marketing, with the ability to translate complex topics into engaging content.
• Ability to manage multiple campaigns, deadlines, and external partners effectively.
• Experience with exhibitions, industry events, and PR initiatives.
• Strong leadership skills, with experience managing and growing a marketing team.
• Strong capability in reporting and presentation to the board on the impact of department efforts and how they align to pre-agreed business objectives.

At Enspec, we know that our most valuable asset is our team. From apprentices to senior staff, we are proud to offer benefits that support and enhance the lives of everyone in our company. Here’s what you can look forward to as part of our team:

• Professional Growth: Access to training and development opportunities to enhance your skills and knowledge.
• Competitive Compensation: A salary that reflects your experience and contributions. Performance Rewards: An annual bonus recognising your hard work and achievements.
• Work-Life Balance: Flexible working hours and a supportive environment that prioritises your well-being.
• Health and Wellness: A health-focused working environment promoting overall well-being.
• Career Advancement: Opportunities for career growth and advancement within a dynamic and expanding company.
• Generous Time Off: 32 days off, inclusive of bank holidays, with the flexibility to work from abroad.

At Enspec, we believe every employee is critical to our success. We value ambition, hard work, and the unique perspectives that each team member brings. Our range of flexible employee benefits and career development opportunities are designed to help you thrive both professionally and personally.

Enspec Power is a forward-thinking company dedicated to innovation, hard work, and continuous improvement in the field of electrical power. We foster a culture where communication and teamwork are paramount, and every employee has the opportunity to make a significant impact. Join us in our mission to advance the future of power solutions.

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