At a Glance
- Tasks: Lead performance marketing for subscription products, overseeing PPC and social media teams.
- Company: Join Future, a global leader in specialist media with 3,000+ employees across 200+ brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and hybrid work options from Bath or London.
- Why this job: Be part of an innovative team driving growth in a diverse and inclusive environment.
- Qualifications: Proven senior performance marketing experience, especially in publishing or subscription-based businesses.
- Other info: We celebrate diversity and welcome talent from all backgrounds to create a thriving workplace.
The predicted salary is between 44000 - 64000 £ per year.
We are seeking an experienced and results-driven Digital Marketing Director to lead a performance marketing centre of excellence – building awareness and consideration for our subscription products, efficiently acquiring new customers and supporting ongoing engagement.
This is an important role, reporting into the Senior Director of Acquisitions. We will require someone with expertise in paid media and content marketing strategy, full-funnel marketing and agency management, to deliver key initiatives and results in 2025 as a foundation for our growth plans.
The ideal candidate has significant experience gained within a publishing/ media environment, with a demonstrable track record delivering subscription growth, and optimising performance from in-house teams and external agencies and suppliers.
What you’ll be doing
The Customer Revenues department operates as a collaborative centre of excellence, delivering full funnel, omni-channel subscriptions marketing across 70+ print and digital brands.
You will lead two teams – the Performance Marketing team, who co-ordinate and execute PPC and social media activity for all our subscription brands, and the paywall marketing team for Specialist brands.
You will oversee PPC and social media advertising, and optimise organic activity in collaboration with brand teams, facilitating data-driven and innovative marketing that delivers awareness, consideration, and conversion, optimising lifetime value and ROI for our brands in the UK and US.
Experience that will put you ahead of the curve
- Proven experience in a senior performance marketing role, ideally within a publishing or subscription-based business
- Experience working with media paywalls, subscription models, and / or digital products, ideally in both the UK and US
- Hands-on expertise in PPC, paid social media advertising, and content marketing
- Strong financial acumen and analytical skills, with the ability to interpret data, generate insights, and optimise performance
- Demonstrated ability to lead, manage and develop high-performing teams
- Excellent stakeholder management and collaboration skills
What’s in it for you
The expected range for this role is £52,000 – £80,000.
This is a Hybrid role from our Bath or London Office, working three days from the office, two from home.
… Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility – Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.
Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
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Digital Marketing Director employer: Future Group
Contact Detail:
Future Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Make sure to showcase your experience in performance marketing, especially within a publishing or subscription-based business. Highlight specific campaigns you've led that resulted in subscription growth, as this will resonate with our focus on driving customer acquisition.
✨Tip Number 2
Familiarize yourself with the latest trends in PPC and paid social media advertising. Being able to discuss innovative strategies and how you've implemented them in past roles will demonstrate your hands-on expertise and ability to optimize performance.
✨Tip Number 3
Prepare to discuss your experience in managing high-performing teams. We value strong leadership skills, so be ready to share examples of how you've developed talent and fostered collaboration within your teams.
✨Tip Number 4
Understand our brand portfolio and the unique challenges of marketing subscription products. Being knowledgeable about our various print and digital brands will help you articulate how you can contribute to our omni-channel marketing efforts.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly within publishing or subscription-based businesses. Emphasize your achievements in PPC, paid social media advertising, and content marketing.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your background aligns with the company's goals. Mention specific examples of how you've driven subscription growth and optimized performance in previous roles.
Showcase Leadership Skills: Highlight your experience in leading and developing high-performing teams. Provide examples of how you've managed stakeholders and collaborated across departments to achieve marketing objectives.
Demonstrate Analytical Acumen: Include instances where you've used data to generate insights and optimize marketing performance. This could involve discussing specific metrics you've improved or campaigns you've analyzed for better results.
How to prepare for a job interview at Future Group
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your hands-on experience with PPC and paid social media advertising. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved, especially in subscription-based businesses.
✨Demonstrate Financial Acumen
Since strong financial skills are crucial for this role, come ready to explain how you've used data to drive marketing decisions. Share examples of how you've interpreted analytics to optimize performance and improve ROI.
✨Highlight Team Leadership Experience
This position involves leading two teams, so be sure to discuss your leadership style and experiences. Provide examples of how you've developed high-performing teams and fostered collaboration among stakeholders.
✨Understand the Company’s Vision and Values
Familiarize yourself with Future's mission and commitment to diversity and inclusion. Be ready to discuss how your values align with theirs and how you can contribute to a collaborative and innovative workplace.