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- Tasks: Lead the go-to-market strategy for BBC iPlayer, collaborating with various teams.
- Company: Join the BBC, the UK's fastest growing streaming service, known for innovation.
- Benefits: Enjoy flexible working hours, competitive salary, and excellent career progression opportunities.
- Why this job: Shape impactful GTM initiatives in a dynamic environment while advocating for user needs.
- Qualifications: Experience in product management or marketing, strong strategic thinking, and excellent communication skills.
- Other info: Flexible location options available; embrace diversity and inclusion at the BBC.
The predicted salary is between 90000 - 210000 £ per year.
Head of Product – Go To Market (GTM) – iPlayer
Join to apply for the Head of Product – Go To Market (GTM) – iPlayer role at BBC .
Job Introduction
The BBC is seeking a Head of Product – GTM – iPlayer to lead the go-to-market (GTM) strategy, planning, and execution for BBC iPlayer. As a key leader within the Product Management Group, this role will shape exceptional GTM initiatives that drive measurable business impact.
iPlayer is the UK’s fastest growing streaming service. You will work collaboratively with product, content, editorial, marketing, technology, internal/external communications, distribution, and commercial teams to ensure our go-to-market strategy is innovative, scalable, and brings value to all segments of the BBC audience.
You will bring an understanding of streaming service product experiences, helping and challenging our product teams to ensure our enterprise solutions meet the needs of the UK populace and keep pace with a fast-evolving industry.
The location of the role is flexible and could be either London or Salford (Flexible/Hybrid).
Main Responsibilities
Strategic GTM Planning
- Collaborate with cross-functional teams to define the GTM strategy for product launches and ongoing growth.
- Align product positioning, messaging, and market strategies with audience and internal user needs.
- Identify key market segments, personas, and use cases to prioritise go-to-market efforts.
Product Launch Leadership
- Own the end-to-end product launch process for a brand, ensuring all teams are aligned and equipped for successful execution.
- Develop detailed, brand-focused launch plans, timelines, and success metrics.
- Act as the central product point of contact for cross-functional coordination during go-to-market milestones.
Market and Competitive Analysis
- Conduct ongoing research into market trends, customer insights, and competitive dynamics.
- Work with other leaders in the product management team to ensure that key stakeholder feedback influences the product roadmap.
Product Marketing and Support
- Partner with design and marketing to create collateral, training, and tools that effectively communicate product value propositions.
- Conduct workshops, webinars, and training sessions to ensure internal users understand the benefits of product capabilities.
Performance Monitoring and Optimisation
- Define success metrics for GTM initiatives and continuously track performance.
- Gather feedback from users and stakeholders to identify friction points in the GTM process.
- Ensure post-launch reviews are conducted to learn from successes and failures.
Cross-Functional Collaboration
- Serve as the connective tissue between product, marketing, content, and customer services teams.
- Influence product roadmaps by sharing insights from user interactions and market research.
Customer-Centric Advocacy
- Ensure user insights are at the heart of every GTM initiative.
- Collaborate with customer services to identify reference users and success stories.
Evangelism and Thought Leadership
- Act as a spokesperson for the product brand, representing the voice of the customer.
- Partner with colleagues to contribute to strategy, including blog posts and industry events.
Knowledge, Skills, Training & Experience
You will bring significant experience in product management, marketing, or a GTM-specific role, ideally in a fast-paced, tech-driven environment. You will also demonstrate:
- Strong strategic thinking and business acumen.
- Video on demand (VOD) / stream service product experience.
- Excellent communication and storytelling skills.
- Proven ability to collaborate across functions.
- Analytical mindset with experience in defining and tracking success metrics.
- Deep understanding of customer needs and decision-making processes.
- Track record of leading successful product launches.
- Familiarity with tools like Salesforce, HubSpot, and product analytics tools.
Attributes Of a Successful GTM Product Leader
- User-obsessed: Focused on understanding and solving user problems.
- Collaborative: Thrives in cross-functional environments.
- Results-driven: Balances strategic thinking with hands-on execution.
- Adaptable: Comfortable navigating ambiguity and adjusting strategies.
- Evangelistic: Inspires teams and audiences with a compelling vision.
Job Package
Band: F
Contract type: Permanent
Location: Flexible/Hybrid
Career Path Framework job pay range: up to £150,000 depending on relevant skills, knowledge and experience.
About The BBC
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
- Excellent career progression opportunities.
- Unrivalled training and development opportunities.
- Benefits include a competitive salary package and flexible working hours.
Diversity matters at the BBC. We are committed to equality of opportunity and welcome applications from individuals from all backgrounds.
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Head of Product - Go To Market (GTM) - iPlayer employer: British Broadcasting Corporation
Contact Detail:
British Broadcasting Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product - Go To Market (GTM) - iPlayer
✨Tip Number 1
Familiarize yourself with the latest trends in streaming services and product management. Understanding the competitive landscape of iPlayer and similar platforms will help you articulate your vision for GTM strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in product management or GTM roles. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've led. Highlight your strategic thinking and how you collaborated with cross-functional teams to achieve measurable results.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you define and track success metrics. This is crucial for the role, so having concrete examples will set you apart from other candidates.
We think you need these skills to ace Head of Product - Go To Market (GTM) - iPlayer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Product - GTM role at BBC. Tailor your application to highlight your relevant experience in product management and go-to-market strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with video on demand (VOD) services and any successful product launches you've led. Use specific examples that demonstrate your strategic thinking and results-driven approach.
Showcase Collaboration Skills: Since this role requires cross-functional collaboration, provide examples of how you've successfully worked with diverse teams in the past. Highlight your ability to communicate effectively and influence stakeholders.
Demonstrate User-Centric Focus: Make sure to convey your understanding of customer needs and decision-making processes. Discuss how you've used user insights to shape product strategies and improve user experiences in previous roles.
How to prepare for a job interview at British Broadcasting Corporation
✨Understand the GTM Strategy
Make sure you have a solid grasp of what a go-to-market strategy entails, especially in the context of streaming services. Be prepared to discuss how you would approach defining and executing a GTM strategy for BBC iPlayer.
✨Showcase Your Collaborative Skills
This role requires working with various teams. Highlight your experience in cross-functional collaboration and provide examples of how you've successfully aligned different departments towards a common goal.
✨Demonstrate Market Insight
Be ready to talk about your understanding of market trends and customer insights in the streaming industry. Discuss how you would conduct competitive analysis and use that information to influence product decisions.
✨Prepare for Performance Metrics Discussion
Since tracking success metrics is crucial, come prepared to discuss how you define and measure success in product launches. Share specific examples of metrics you've used in the past and how they informed your strategies.
