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- Tasks: Drive regional marketing initiatives and execute high-impact campaigns.
- Company: Recurly is a leading SaaS company revolutionising subscription management for top brands globally.
- Benefits: Enjoy a collaborative culture, remote work options, and the chance to shape EMEA's growth strategy.
- Why this job: Join a fast-paced environment at the forefront of the subscription economy with a dynamic global team.
- Qualifications: 3-5 years in B2B field marketing, preferably in SaaS or FinTech, with strong project management skills.
- Other info: Opportunity to make a significant impact on Recurly’s presence in diverse EMEA markets.
The predicted salary is between 36000 - 60000 £ per year.
About Recurly:
Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.
Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.
About the Role:
We’re looking for a Field Marketing Manager with 3-5 years of experience to drive regional marketing initiatives and demand generation programs. Based in our London office, you’ll work closely with sales, demand generation, and partner teams to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly’s presence in the region.
This is an exciting opportunity for a hands-on marketer who thrives in a fast-paced, data-driven environment and understands how to localize marketing efforts to drive growth in EMEA’s diverse markets.
Key Responsibilities
- Marketing Strategy – Develop and execute a field marketing plan aligned with sales goals, market trends, and demand generation objectives for EMEA.
- Event & Sponsorship Management – Plan, execute, and optimize regional trade shows, field events, and executive roundtables that drive high-quality leads and engagement.
- Campaign Execution & Lead Generation – Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
- Sales & Partner Enablement – Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity.
- Localization & Market Insights – Tailor messaging, content, and campaigns to regional buyer personas, ensuring relevance and resonance in different EMEA markets.
- Metrics & Performance Tracking – Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
- Budget & Vendor Management – Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution.
What You Bring
- 3-5+ years of experience in B2B field marketing, demand generation, or regional marketing, preferably in SaaS, FinTech, or Subscription Management.
- Strong background in executing regional events, ABM campaigns, partner marketing, and sales-driven marketing programs.
- Experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact.
- Knowledge of EMEA markets, with the ability to localize campaigns and understand regional business nuances.
- Proficiency in marketing automation and CRM platforms (Marketo, HubSpot, Salesforce, 6sense or Demandbase, etc.).
- Ability to work in a fast-paced, high-growth environment with a data-driven mindset and strong project management skills.
- Exceptional communication and collaboration skills to work cross-functionally with global teams.
Why Join Us?
Regional Impact: Shape Recurly’s growth strategy across EMEA.
High-Growth Industry: Work at the forefront of the subscription economy.
Collaborative Culture: Join a dynamic, global team that values innovation and teamwork.
If you\’re ready to take Recurly’s field marketing in EMEA to the next level, apply now!
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Contact Detail:
Recurly, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Specialist, EMEA
✨Tip Number 1
Familiarise yourself with Recurly's subscription management platform and its key features. Understanding how it benefits businesses will help you articulate your value during discussions and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the SaaS and FinTech industries, especially those who have experience in field marketing. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Stay updated on the latest trends in EMEA markets and subscription-based business models. This knowledge will not only enhance your conversations but also show that you are proactive and well-informed about the industry.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlighting your hands-on experience and results will demonstrate your capability to drive growth and align with Recurly's objectives.
We think you need these skills to ace Field Marketing Specialist, EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Field Marketing Specialist position at Recurly. Tailor your application to highlight relevant experience in B2B field marketing and demand generation.
Craft a Targeted CV: Your CV should reflect your 3-5 years of experience in field marketing, particularly in SaaS or subscription management. Emphasise your achievements in executing regional events and campaigns that drove measurable results.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with Recurly's goals, especially in localising marketing efforts for diverse EMEA markets.
Showcase Relevant Skills: Highlight your proficiency in marketing automation and CRM platforms like Marketo or HubSpot. Mention any experience you have with data-driven marketing strategies and collaboration with sales teams to enhance deal velocity.
How to prepare for a job interview at Recurly, Inc.
✨Understand the Company and Its Market
Before your interview, make sure to research Recurly and its position in the subscription management space. Familiarise yourself with their key clients and how they operate within the EMEA market. This knowledge will help you demonstrate your interest and understanding of the role.
✨Showcase Your Marketing Experience
Be prepared to discuss specific examples from your past roles that highlight your experience in B2B field marketing and demand generation. Focus on campaigns you've executed, particularly those that involved regional events or ABM strategies, as these are crucial for the position.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven mindset, come equipped with metrics and results from your previous marketing efforts. Be ready to explain how you used data to optimise campaigns and drive pipeline growth, as this will resonate well with the interviewers.
✨Prepare for Collaboration Questions
Given the emphasis on working closely with sales and partner teams, think of examples that showcase your collaboration skills. Prepare to discuss how you've successfully worked cross-functionally in the past and how you can bring that experience to Recurly.
