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For Companies At a Glance
- Tasks: Lead planning and buying for digital media, ensuring cost-effective outcomes for clients.
- Company: Join Omnicom Media Group, a top-tier agency with multiple award-winning media brands.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape the future of digital media buying while working with innovative technology and talented teams.
- Qualifications: Experience in digital media, strong interpersonal skills, and a knack for data analysis required.
- Other info: This role offers direct client interaction and the chance to influence product strategy.
The predicted salary is between 43200 - 72000 £ per year.
About the Role:
Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client’s investment.
Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.
Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.
The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.
The Outcomes UK team sits as a centralised function within the wider OMG Digital team.
This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.
Role Summary & Responsibilities
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
Core Responsibilities:
Planning:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product through ongoing meetings and workshops.
- Client / agency brief responses , working with Outcomes technology partners to define the best route and plan to deliver a given outcome.
- Building rapport and trust with clients. While the agency will hold the client relationship, there will be opportunities for direct client conversations.
- Outcomes UK product strategy – provision of opinion and ideas to feed into the product development roadmap.
Buying:
- Management of campaigns in DSP(s) – Campaign set up as per media plan, pixel generation, trading, optimization, and delivery. PG and Deal ID deployment, SPO, performance reporting.
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics, and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms, and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats, and strategies.
- Promotion of best-in-class output within the team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimize key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcomes.
Reporting Lines
Day to day, this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.
Skills & Experience
- A background in digital media, ideally from a media agency or ad tech business.
- Experience in managing junior members.
- Approachable and supportive management style.
- Strong knowledge of the digital ad tech market.
- Strong interpersonal, diplomacy, and relationship-management skills.
- Good at working collaboratively with teams and managing multiple stakeholders.
- Good understanding of DSP capabilities, DMP technology, and the digital ad tech stack.
- Excellent organizational and time management skills with the ability to manage a team to tight deadlines.
- Confident speaker able to deliver presentations with a strong and compelling narrative.
- Negotiation skills to deliver best commercial value for clients.
- Advanced analytical skills (i.e., MS Excel VLOOKUPs).
- Experience working with large data sets to identify trends and insights.
About the Agency:
Omnicom Media Group exists to power its four media agencies: OMD, Manning Gottlieb OMD, PHD, and Hearts & Science. We also power a range of Specialist Services, including OMG Programmatic, Annalect, Fuse, DRUM, Transact, HYD, Verve, Adylic, and OMG Unite.
OMG UK is the holder of many Agency and Network of the Year accolades, including, most recently for 2020; PHD UK named as Campaign Media Agency of the Year and also EMEA Media Network of the Year, Manning Gottlieb OMD named as Global Media Agency of the Year. We are particularly proud of our industry-leading success at the Cannes Lions Festival, Global Festival of Media Awards, Campaign Awards, Media Week Awards, The Drum Awards, and IPA Effectiveness Awards.
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Outcomes Planning & Buying Manager employer: Fuse
Contact Detail:
Fuse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Outcomes Planning & Buying Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital media buying and programmatic advertising. Understanding the nuances of DSPs and ad tech platforms will give you an edge in discussions and interviews.
✨Tip Number 2
Network with professionals in the digital media space, especially those working in agencies or ad tech companies. Building relationships can lead to valuable insights and potential referrals for the Outcomes Planning & Buying Manager role.
✨Tip Number 3
Prepare to discuss your experience with managing campaigns and optimizing performance. Be ready to share specific examples of how you've successfully delivered outcomes for clients in previous roles.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive decisions in past projects. Highlight any experience you have with large data sets and how you've identified trends to improve campaign performance.
We think you need these skills to ace Outcomes Planning & Buying Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Outcomes Planning & Buying Manager position. Highlight key responsibilities and required skills in your application to show that you understand what the role entails.
Tailor Your CV: Customize your CV to reflect your experience in digital media, particularly in media agencies or ad tech businesses. Emphasize any relevant experience managing campaigns, working with DSPs, and your understanding of digital ad tech platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital media and your ability to deliver cost-effective outcomes. Mention specific examples of how you've successfully managed campaigns or built client relationships in the past.
Showcase Your Analytical Skills: Since the role requires advanced analytical skills, be sure to include examples of how you've worked with large data sets to identify trends and insights. Mention any tools or software you are proficient in, such as MS Excel.
How to prepare for a job interview at Fuse
✨Understand the Outcomes Model
Make sure you have a solid grasp of the guaranteed performance model that Outcomes offers. Be prepared to discuss how this model can benefit clients and how it differentiates from traditional media buying approaches.
✨Showcase Your Digital Ad Tech Knowledge
Demonstrate your understanding of digital ad tech platforms, DSP capabilities, and how they integrate with programmatic strategies. Be ready to discuss specific tools you've used and how they contributed to successful campaigns.
✨Prepare for Client Interaction Scenarios
Since this role involves building rapport with clients, think of examples where you've successfully managed client relationships or resolved conflicts. Highlight your interpersonal skills and ability to communicate effectively.
✨Highlight Your Analytical Skills
Be prepared to discuss your experience with data analysis, especially using tools like MS Excel. Share examples of how you've used data to identify trends and drive campaign performance, as this is crucial for the role.
