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- Tasks: Create and manage social media campaigns for a beloved baby brand.
- Company: Join Peak21, a leader in the D2C space with a portfolio generating $200 million in sales.
- Benefits: Enjoy competitive pay and the chance to make a real impact in a growing startup.
- Why this job: Work with an entrepreneurial team and shape the future of a new brand loved by parents.
- Qualifications: Recent grads fluent in English, passionate about social media and digital marketing.
- Other info: Ideal for those who resonate with millennial/Gen Z parenting culture.
The predicted salary is between 28800 - 43200 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Community Manager to join Copper Pearl, a brand in our portfolio active in the baby space. The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe.
- Work with a highly experienced and entrepreneurial team.
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package.
What You’ll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them.
- Coordinate with other team members to ensure a steady stream of new social media ad content.
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations.
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media.
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails.
- Monitor website performance and propose improvements in design, content and experience.
- Assist in company-wide strategy setting.
- Regularly report marketing performance.
Who You Are
- A recent university graduate.
- Fluent English speaker.
- You’re an avid social media user and are interested in digital marketing.
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother).
- You have an eye for aesthetics and can create engaging content.
- You take initiative and are driven by passion.
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement.
- You’re tech literate and can learn new software with ease.
- You thrive in a high-growth environment and enjoy a startup team culture.
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
#J-18808-Ljbffr
Community Manager employer: Peak 21
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Manager
✨Tip Number 1
Familiarize yourself with Copper Pearl's brand identity and values. Understanding what makes the brand resonate with parents will help you create authentic content that aligns with their mission.
✨Tip Number 2
Engage with the community on social media platforms where Copper Pearl is active. This will not only give you insights into customer preferences but also demonstrate your genuine interest in the brand.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media. Being knowledgeable about current strategies will allow you to propose innovative ideas during the interview process.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've seen or been a part of. Highlighting your understanding of effective marketing strategies will showcase your passion and initiative.
We think you need these skills to ace Community Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to familiarize yourself with Copper Pearl and its products. Understanding the brand's values and target audience will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize any experience you have in social media management, content creation, or digital marketing. Use specific examples that demonstrate your skills and creativity.
Showcase Your Creativity: Since the role involves formulating creative campaigns, include samples of your work or links to your social media profiles where you’ve created engaging content. This will give them a sense of your style and capabilities.
Tailor Your Application: Make sure to customize your cover letter to reflect your passion for the baby space and how your background aligns with the needs of Copper Pearl. Mention why you are excited about the opportunity to make an impact in a growing brand.
How to prepare for a job interview at Peak 21
✨Show Your Passion for Social Media
As a Community Manager, your enthusiasm for social media is crucial. Be prepared to discuss your favorite platforms and share examples of campaigns that inspired you. This will demonstrate your genuine interest in the role and the brand.
✨Highlight Your Creativity
Since the role involves creating engaging content, come equipped with ideas for potential campaigns or content pieces. This shows that you can think outside the box and are ready to contribute creatively from day one.
✨Understand the Target Audience
Familiarize yourself with the millennial and Gen Z mother demographic. Be ready to discuss what marketing strategies resonate with them and how you would tailor content to meet their needs. This will showcase your customer-centric mindset.
✨Demonstrate Your Adaptability
In a high-growth environment, being adaptable is key. Share examples of how you've successfully navigated change or learned new tools quickly in past experiences. This will highlight your ability to thrive in a startup culture.
