Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative campaigns to promote inclusivity and awareness of cricket, especially for England Women.
- Company: Join the England and Wales Cricket Board, the national governing body for cricket in England and Wales.
- Benefits: Enjoy 25 days holiday, private medical insurance, and access to exclusive cricket events.
- Why this job: Be part of a mission to make cricket inclusive and impactful while working with passionate teams.
- Qualifications: Experience in campaign management and a passion for sports and inclusivity are essential.
- Other info: This is a maternity cover role, offering a unique opportunity to lead during a pivotal time.
The predicted salary is between 43200 - 72000 £ per year.
Head of Campaigns (Communications) (Maternity Cover)
Location: London
Organisation: England and Wales Cricket Board
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment, teaches important skills, both physical and social, and can help inclusion and social cohesion, bringing communities together.
The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.
About The Role
Purpose
This is a central strategic role within the Communications and Content Team, designed to foster collaboration across departments and organisations to bring to life creative campaigns around key priorities from the ECB’s five-year strategy, Inspiring Generations.
As a considered and organised leader, you’ll create and deliver first-class campaign work aimed at driving awareness and changing consideration of cricket, creating inclusive behaviours and showcasing the progress the game is making to become the most inclusive team sport.
The role has two main areas of focus at present: the promotion of the England Women’s players and team to drive ticket sales and create sustained fandom, alongside management of the Raising The Game equity, diversity and inclusion (EDI) platform.
Responsibilities
- The strategic and project lead for our targeted and proactive campaigns to address the objectives of our Inspiring Generations strategy, with a focus on England Women and Raising The Game.
- Leading a team of campaign leads and senior managers, third party agencies and partners to deliver on our ambitions of growing cricket’s fanbase and changing perceptions around inclusivity in the game.
- Working collaboratively with the other Head of Comms and key figures in the Content, Marketing and Commercial Teams to maximise the potential around major campaign moments.
- Thinking beyond comms to ensure the campaigns delivered carry value from a paid, earned, shared and loaned perspective.
- Working closely with the Performance and Commercial Teams to gain sufficient elite player access to elevate the visibility of campaign work and create authentic advocates.
- Leading the planning and delivery of the Raising the Game EDI education campaign to encourage inclusive behaviours across the game.
- Leading the planning and delivery of the England Women campaign to raise awareness of their key home series and create consideration to buy tickets to attend games.
- Working closely with the ICC T20 Women’s World Cup Comms, Content and Marketing teams to create synergy with the England Women’s campaign.
- Setting the Campaigns Team strategy for 2026, working alongside the Head of Comms – Strategy and Planning to map out the key priorities across England Women and Raising the Game for the year ahead.
- Leading the evaluation of campaigns which can include consumer/game insight to demonstrate their efficacy and unearth learnings for future planning.
- Putting audience insight at the heart of your planning, with a focus on what success looks like.
Further Information
- Holiday: 25 days a year
- Volunteering: 2 days a year
- Private medical insurance
- Employee health cash-back plan
- Long-term sickness insurance
- Life assurance: four times your annual basic salary
- Enhanced family leave and pay
- OpenBlend: an innovative coaching and performance management tool
- People Academy: a range of programmes and initiatives to help you develop and reach your potential
- Employee Assistance Programme: 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
- Cycle to Work Scheme
- Season ticket loan
- Preferential access to tickets to England and The Hundred games
- Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network), and LGBTQ+ Community in Cricket Employee Network.
Head of Campaigns (Communications) (Maternity Cover) employer: Sport + Recreation Alliance
Contact Detail:
Sport + Recreation Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Campaigns (Communications) (Maternity Cover)
✨Tip Number 1
Familiarize yourself with the ECB's 'Inspiring Generations' strategy. Understanding their key priorities will help you align your campaign ideas with their goals, showcasing your strategic thinking and commitment to inclusivity in cricket.
✨Tip Number 2
Network with professionals in the sports communications field, especially those who have experience with campaigns focused on equity, diversity, and inclusion. Building these connections can provide valuable insights and potentially lead to recommendations.
✨Tip Number 3
Stay updated on current trends in sports marketing and communications, particularly around women's sports and inclusivity initiatives. This knowledge will allow you to propose innovative ideas that resonate with the ECB's mission.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led or contributed to in the past. Highlighting your leadership skills and ability to drive awareness and change perceptions will demonstrate your fit for this role.
We think you need these skills to ace Head of Campaigns (Communications) (Maternity Cover)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description and understand the key responsibilities and objectives of the Head of Campaigns position. Tailor your application to highlight your relevant experience in leading campaigns, particularly in promoting inclusivity and diversity.
Showcase Your Leadership Skills: In your CV and cover letter, emphasize your leadership experience, especially in managing teams and collaborating with various departments. Provide specific examples of successful campaigns you've led that align with the ECB's mission to inspire generations through cricket.
Highlight Relevant Experience: Make sure to include any previous work related to sports communications, campaign management, or diversity initiatives. Discuss how your background can contribute to the ECB's goals of growing cricket's fanbase and promoting inclusivity.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for cricket and your understanding of the ECB's vision. Use this opportunity to connect your personal values with the organization's mission and explain why you are the ideal candidate for this role.
How to prepare for a job interview at Sport + Recreation Alliance
✨Understand the ECB's Vision
Familiarize yourself with the England and Wales Cricket Board's Inspiring Generations strategy. Be prepared to discuss how your experience aligns with their goals of inclusivity and community engagement in cricket.
✨Showcase Your Leadership Skills
As a Head of Campaigns, you'll be leading teams and collaborating with various departments. Highlight your leadership style and provide examples of successful campaigns you've managed, focusing on teamwork and strategic planning.
✨Prepare for Campaign Evaluation Discussions
Be ready to talk about how you measure the success of campaigns. Discuss your approach to using audience insights and data to evaluate campaign effectiveness and how you apply learnings to future projects.
✨Emphasize Collaboration and Communication
Since this role involves working closely with multiple teams, demonstrate your ability to foster collaboration. Share examples of how you've successfully worked with different stakeholders to achieve common goals in previous roles.
