Director JW Marriott & The Luxury Collection, Europe

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Director JW Marriott & The Luxury Collection, Europe, Greater London

Location:

Greater London, United Kingdom

Job Category:

Hospitality

EU work permit required:

Yes

Job Reference:

402f365db29d

Job Description:

JOB SUMMARY

The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe. The position will have primary focus in four key areas:

1. Culturally Relevant Brand Marketing – Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
2. Localized Brand Management – Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent.
3. Luxury Group Alignment – Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy.
4. On-Strategy Portfolio Growth – Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands Europe. The role collaborates closely with the Senior Manager Luxury Brands, Europe.

SCOPE

1. Develops, oversees and delivers global and EMEA Luxury Brands strategy for JW Marriott and The Luxury Collection within Europe, including brand programs, initiatives, partnerships, activations and performance.
2. Brand Marketing Partner with Senior Director Luxury Brand Marketing EMEA on developing brand marketing strategy for JW Marriott & The Luxury Collection, that drives meaningful performance.
3. On-Strategy Portfolio Growth Provides guidance on areas of experience programming which connect to design and guest experience.
4. Brand Management Works closely with properties and Continent Operations to ensure on-brand implementation of brand operating standards.
5. Luxury Group Alignment Act as point of contact for HQ Luxury Group leaders providing Europe lens on luxury brand strategy.

SKILLS AND COMPETENCIES

1. Excellent influencing and leadership skills.
2. Ability to handle the complexities of working with owners and key stakeholders.
3. Strong team player and ability to foster relationships and collaborate across disciplines.
4. Demonstrates self-confidence, energy, and enthusiasm.
5. Able to effectively prioritise multiple tasks from multiple stakeholders.
6. Demonstrated ability to adapt programs and activity to meet local market and culture needs.
7. Initiative-taker and ability to work independently.
8. Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.

CANDIDATE PROFILE

1. 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience.
2. University degree preferred.
3. Proven track record working with senior executives in a consultative manner.
4. Experience in European markets preferred.
5. Language requirements: High proficiency in English is required.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

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