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- Tasks: Lead user acquisition campaigns and optimize performance marketing strategies.
- Company: KASH is a dynamic platform focused on user acquisition for gaming and app companies.
- Benefits: Collaborate with top talent and explore innovative marketing strategies.
- Why this job: Join a fast-paced team and shape the future of customer acquisition in a growing industry.
- Qualifications: 4+ years in media buying with a proven track record in driving high ROAS.
- Other info: Opportunity to mentor junior team members and stay updated on industry trends.
The predicted salary is between 36000 - 60000 £ per year.
KASH is a rewarded user acquisition platform for gaming and app companies.
We are seeking a highly experienced and results-driven Senior User Acquisition Manager to join our team and take charge of our media buying efforts. This is a key leadership role, where you will work closely with our core team to scale user acquisition campaigns and drive measurable growth.
In this role, you will be instrumental in developing, managing, and optimizing performance marketing campaigns across key platforms, with an initial focus on Meta (Facebook, Instagram) and Google Ads . You’ll bring a data-driven mindset and a deep understanding of user behavior to refine targeting strategies, improve ROI, and unlock new opportunities for growth.
As we expand, you’ll have the opportunity to explore additional channels, experiment with innovative acquisition strategies, and contribute to shaping the future of our customer acquisition framework. If you’re passionate about media buying and thrive in a fast-paced, collaborative environment, we’d love to hear from you!
The Role
- Design and implement comprehensive user acquisition strategies to drive app downloads, registrations, and user engagement.
- Analyze market trends and competitor activities to identify growth opportunities.
Campaign Management:
- Plan, execute, and optimize paid user acquisition campaigns across multiple platforms (Google Ads, Facebook).
- Manage programmatic ad campaigns and partnerships with ad networks.
Data Analysis & Reporting:
- Monitor and analyze campaign performance metrics (CPI, CPA, LTV, ROAS) to ensure KPIs are met or exceeded.
- Generate detailed reports and actionable insights to inform strategy adjustments.
Budget Management:
- Allocate and manage user acquisition budgets effectively to maximize ROI.
- Conduct regular reviews of spend efficiency and reallocate resources as needed.
- Work closely with creative teams to develop and test high-performing ad creatives.
- Collaborate with product, marketing, and analytics teams to align acquisition goals with overall business objectives.
Optimization & Testing:
- Conduct A/B testing to optimize campaigns, creatives, and landing pages.
- Experiment with new channels, audience segments, and ad formats to identify untapped growth opportunities.
- Mentor and guide junior team members in best practices for user acquisition and campaign management.
- Provide strategic direction and leadership to ensure team success.
Knowledge Sharing:
- Stay updated on the latest trends and innovations in user acquisition and mobile marketing.
- Share insights and learning with the broader team to continuously improve performance.
Ideal Profile
- You have at least 4 years experience ideally in Media Buying.
- Proven track record of driving high ROAS for app and gaming companies.
- You pay strong attention to detail and deliver work that is of a high standard.
- You are highly goal driven and work well in fast paced environments.
What’s on Offer?
- Work alongside & learn from best in class talent.
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Performance Marketing Manager, null employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager, null
✨Tip Number 1
Familiarize yourself with the latest trends in user acquisition and performance marketing, especially on platforms like Meta and Google Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific metrics you've improved in past campaigns. Be ready to share examples of how you've optimized campaigns based on data analysis, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the gaming and app industry. Engaging with others in the field can provide insights into current challenges and opportunities, which you can leverage in your discussions with us.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and campaign optimization strategies. Highlighting your hands-on experience in these areas will show that you're ready to take charge of our media buying efforts.
We think you need these skills to ace Performance Marketing Manager, null
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Marketing Manager position at KASH. Tailor your application to highlight your relevant experience in media buying and user acquisition.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with platforms like Meta and Google Ads. Provide specific examples of successful campaigns you've managed, focusing on metrics such as ROAS and user engagement.
Showcase Data-Driven Mindset: Demonstrate your analytical skills by discussing how you've used data to inform your marketing strategies. Include any tools or methodologies you've employed to optimize campaign performance.
Express Passion for Media Buying: Convey your enthusiasm for media buying and user acquisition in your application. Share insights about current trends in the industry and how you plan to leverage them in your role at KASH.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data analysis to drive user acquisition strategies. Highlight your experience with metrics like CPI, CPA, and ROAS, and how you've optimized campaigns based on these insights.
✨Demonstrate Your Campaign Management Skills
Discuss your hands-on experience with platforms like Google Ads and Facebook. Share successful campaigns you've managed, focusing on your approach to planning, executing, and optimizing paid user acquisition efforts.
✨Highlight Your Budget Management Experience
Prepare to talk about how you've effectively allocated and managed budgets in previous roles. Provide examples of how you've maximized ROI and adjusted spending based on performance reviews.
✨Emphasize Collaboration and Leadership
Since this role involves mentoring junior team members and collaborating with various teams, be ready to share your experiences in leading projects and working cross-functionally. Discuss how you foster a collaborative environment to achieve common goals.
