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For Companies At a Glance
- Tasks: Lead marketing strategies to boost ticket sales and community engagement in London.
- Company: Join Sofar Sounds, a global community connecting artists and audiences through unique live experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and community building.
- Why this job: Be part of a passionate team that supports artists and creates memorable experiences for fans.
- Qualifications: 2+ years in marketing, strong social media skills, and a love for storytelling required.
- Other info: This is a 4-month full-time contract role with potential night and weekend hours.
ABOUT US
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
THE ROLE
As the Marketing Manager for London you will develop marketing strategies and optimise marketing levers to achieve growth in your city. You will use social media and guerrilla marketing tactics to reach and grow a large, diverse and progressive audience in our city – and help ensure our local shows are the go-to place for people to discover new talent.
You’ll work closely with Sofar’s Experiences team to ensure we’re focused on the needs of our community and executing on campaigns and overall brand strategy. Reporting into the London General Manager, this is an incredible opportunity for people who are passionate about marketing, live events, customer experience, and building community.
Please note that this is a full-time contract role for 4 months. Depending on local show volume, it may require night and weekend availability.
What you’ll do
- Build local marketing plan to maximise ticket sales, including digital, grassroots, community, and traditional marketing tactics
- Create and execute strategy for merchandising (visual, copy) the shows on our website to maximise ticket sales in your city
- Develop and execute on our social media strategy, and supervise asset creation and community management for our London social channels, jumping in to create engaging content where needed
- Work in partnership with our Lifecycle Marketing Manager to create email and SMS campaigns which feel relevant and local to your community
- Create and execute boosted social media campaigns to drive ticket sales
- Activate local partners and execute tailored marketing initiatives (influencers, affinity organisations, community groups, local businesses) to bring in new audiences and boost brand awareness
- Find new potential marketing channels and partners to drive awareness of the Sofar brand in your city
- You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values.
Who you are
- You have 2+ years of experience owning and developing marketing channels around artist discovery, live events, or local neighborhood content
- You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events.
- You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
- You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
- You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence.
- You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge.
- You have experience in photo/video editing within Canva, Capcut, etc.
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city.
£3,500 – £4,500 a month
If our mission and job opening resonate, you’re encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
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Marketing Manager - London (Contract) employer: Sofar Sounds Limited
Contact Detail:
Sofar Sounds Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - London (Contract)
✨Tip Number 1
Familiarize yourself with Sofar Sounds' unique approach to live events. Attend a few shows in your area to understand the atmosphere and community engagement, which will help you tailor your marketing strategies effectively.
✨Tip Number 2
Leverage your social media presence by showcasing your understanding of current trends and how they can be applied to promote local events. Create sample content that reflects your ability to engage audiences and generate buzz.
✨Tip Number 3
Network with local artists, influencers, and community groups before applying. Building these connections can provide insights into potential partnerships and marketing initiatives that align with Sofar's mission.
✨Tip Number 4
Prepare to discuss specific guerrilla marketing tactics you've successfully implemented in the past. Highlight your creativity and resourcefulness in reaching diverse audiences, as this aligns with the role's requirements.
We think you need these skills to ace Marketing Manager - London (Contract)
Some tips for your application 🫡
Understand the Company Culture: Dive deep into Sofar Sounds' mission and values. Familiarize yourself with their community-driven approach and how they connect artists with audiences. This understanding will help you tailor your application to reflect your passion for live events and community building.
Highlight Relevant Experience: Make sure to showcase your 2+ years of experience in marketing, especially around artist discovery and live events. Use specific examples that demonstrate your success in developing marketing strategies and engaging diverse audiences.
Showcase Your Creativity: Since the role emphasizes social media and guerrilla marketing tactics, include examples of past campaigns you've executed. Highlight your skills in storytelling and copywriting, and mention any experience with photo/video editing tools like Canva or Capcut.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Use keywords from the posting, such as 'community management', 'local partnerships', and 'marketing initiatives', to ensure your application stands out to the hiring team.
How to prepare for a job interview at Sofar Sounds Limited
✨Show Your Passion for Live Events
Make sure to express your enthusiasm for live music and events during the interview. Share personal experiences that highlight your love for discovering new artists and attending shows, as this aligns with Sofar Sounds' mission.
✨Demonstrate Your Marketing Expertise
Prepare to discuss specific marketing strategies you've successfully implemented in the past. Highlight your experience with social media, guerrilla marketing, and community engagement, as these are crucial for the role.
✨Be Ready to Discuss Local Insights
Research the London music scene and be prepared to share insights on local trends and potential partnerships. This will show your understanding of the community and your ability to connect with diverse audiences.
✨Showcase Your Creative Skills
Bring examples of your previous work, such as social media campaigns or content you've created. If you have experience with photo/video editing tools like Canva or Capcut, mention it to demonstrate your resourcefulness and creativity.
