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- Tasks: Lead brand strategies and drive profitable growth through innovative marketing plans.
- Company: Join Inspired Pet Nutrition, a leading pet food manufacturer with a passion for quality.
- Benefits: Enjoy hybrid work, competitive salary, annual bonuses, and perks like free parking and discounted pet food.
- Why this job: Be part of a dynamic team that values creativity and collaboration in the pet food industry.
- Qualifications: Degree-level education with proven experience in FMCG and brand management.
- Other info: Apply by 28th February; early applications may be prioritised.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Brand Manager role at Inspired Pet Nutrition
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Role
The Senior Brand Manager will own the in-year delivery of the brand business plan and set the 2+yr direction of the brand – leading the define, design & delivery, including delivery through others, and ultimately realizing profitable growth.
Responsibilities
- Deliver Results
- To deliver in year brand portfolio budget sales and profit targets.
- To translate brand strategies & plans into building blocks for sales execution in store & online, with packaging and imagery and range that makes brands easy to find and shop.
- Create compelling strategies and brand plans
- To turn data into insight to create actionable plans for sales and retailer execution.
- To set a clear year +1 PMO vision & strategy of what success looks like for brand portfolio, with clear direction for brand growth and clear execution levers, to bring the brand vision to life.
- Engages retail partners with inspiring category building growth plans that secure execution of brand growth building blocks.
- Engage stakeholders across the business & externally in retailers and 3rd parties, the brand vision to ensure delivery.
- Communication and Media Planning
- Manage communication plans that get the brand noticed and drive consumer engagement and sales return ROI.
- Manage media plans that maximize brand health and sales return against A&P investment.
- Measure and track A&P effectiveness and ROI.
- Portfolio Management
- NPD – To manage the development of a healthy brand portfolio pipeline of incremental and margin additive innovation to drive branded growth into new needs, channels or usage occasions.
- EPD – To constantly renovate the portfolio for maximum consumer or cost advantage (NAMO).
- Leads the renovation of a healthy and profitable range portfolio, minimizing unprofitable complexity and maximizing profitable core sales & retailer/category growth.
- Build & align 2yr+ innovation pipeline, designed to exploit brand strengths & consumer and category opportunities – balancing short term tactical needs, with long term strategic growth.
- Governance of promo guidelines and channel strategies to ensure sustainable growth.
- Brand & Functional Leadership
- Contribute to an effective marketing function, role modeling engagement, developing junior team members and driving best practice across the wider Marketing Team.
Knowledge, Skills And Experience
- (Desirable) Degree calibre with post graduate depth of business understanding.
- Proven commercial experience in a branded / FMCG business with evidence of blue-chip technical training and development.
- Track record of personally led and driven business and brand growth.
- FMCG operational understanding and cross functional experience.
- Proven track record of building strong brands and strong commercial relationships.
- Pet experience beneficial but not mandatory.
- Strong personal tenacity and resilience to ensure that goals are achieved.
The Offer
- Location: Thirsk, North Yorkshire or Crick, Northamptonshire (Hybrid – 3 days on site).
- Salary: Competitive.
- 15% annual company bonus scheme.
- Hours: 37.5 hours per week – Monday to Friday.
- Pension: Employee contributions 3% / Employer contribution 8%.
- (salary sacrifice company pension scheme).
- Holidays: 25 days + Bank Holidays.
- Medicash Plan.
- Private Medical.
- Life Assurance.
- Enhanced maternity/paternity/pawternity.
- Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks.
- Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
- Ability to purchase heavily discounted pet food.
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our 4 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.
CLOSE DATE: FRIDAY 28th FEBRUARY
Please note, we may close the role early if we receive sufficient applications, so please don\’t delay your application.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Food and Beverage Manufacturing
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Contact Detail:
Inspired Pet Nutrition Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with Inspired Pet Nutrition's brand portfolio. Understanding their products and how they position themselves in the market will help you articulate your vision for their brands during interviews.
✨Tip Number 2
Network with current or former employees of Inspired Pet Nutrition on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial during your discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlighting measurable results will demonstrate your capability to deliver on the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on trends in the FMCG sector, particularly in pet nutrition. Being able to speak knowledgeably about industry trends and consumer behaviour will set you apart as a candidate who is proactive and informed.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in FMCG. Use specific examples that demonstrate your ability to deliver results and manage portfolios effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the pet food industry and how your skills align with the responsibilities of the Senior Brand Manager role. Mention your experience in creating actionable plans from data insights.
Showcase Leadership Skills: Emphasise any experience you have in leading teams or projects. The role requires engaging stakeholders and developing junior team members, so provide examples of how you've successfully done this in the past.
Highlight Communication Expertise: Since the role involves managing communication and media plans, include examples of successful campaigns you've led. Discuss how you measured their effectiveness and the impact they had on brand growth.
How to prepare for a job interview at Inspired Pet Nutrition Ltd
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Inspired Pet Nutrition and its brands. Understand their market position, recent campaigns, and product offerings. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Prepare Data-Driven Insights
As a Senior Brand Manager, you'll need to turn data into actionable insights. Be ready to discuss specific examples from your past experience where you've successfully used data to inform brand strategies or drive sales. This will showcase your analytical skills and strategic thinking.
✨Showcase Your Leadership Skills
The role involves leading teams and engaging stakeholders. Prepare examples that highlight your leadership style, how you've developed junior team members, and how you've driven best practices in previous roles. This will illustrate your capability to lead effectively within the marketing function.
✨Engage with Their Vision
Familiarise yourself with the company's vision and values. During the interview, express how your personal values align with theirs and how you can contribute to their long-term goals. This connection can set you apart as a candidate who is not only qualified but also culturally fit.
